{"id":333213,"date":"2024-05-21T19:45:30","date_gmt":"2024-05-21T19:45:30","guid":{"rendered":"https:\/\/integralads.com\/insider\/hidden-cost-of-mfa-webinar\/"},"modified":"2025-05-16T23:22:41","modified_gmt":"2025-05-16T23:22:41","slug":"hidden-cost-of-mfa-webinar","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/hidden-cost-of-mfa-webinar\/","title":{"rendered":"Watch On-Demand: The Hidden Cost of MFA Webinar"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"333213\" class=\"elementor elementor-333213 elementor-331998\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4799a69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"70195\" data-id=\"4799a69\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed49a91\" data-eae-slider=\"64158\" data-id=\"ed49a91\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0cf1a0 elementor-widget elementor-widget-heading\" data-id=\"c0cf1a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key strategies for detecting and avoiding made-for-advertising sites<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab8f6b4 elementor-widget elementor-widget-text-editor\" data-id=\"ab8f6b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Made-for-Advertising (MFA) sites rely on the lure of catchy headlines, clickbait, and controversial content to drive traffic and revenue. And while these websites aren\u2019t inherently bad, they sacrifice quality in the relentless pursuit of revenue \u2014 wasting advertisers\u2019 valuable marketing spend and driving little to no results.<\/span><\/p><p>Watch <b>The Hidden Cost of MFA: Key strategies for detecting and avoiding made-for-advertising sites <\/b>on-demand below<span style=\"font-weight: 400;\">, where you\u2019ll learn:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why the nuances of MFA sites and Ad Clutter sites matter<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How ad placements on quality sites can also drive cost efficiency<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Key tools you can leverage to avoid MFA sites<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c2701b elementor-widget elementor-widget-heading\" data-id=\"5c2701b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SPEAKERS:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d5e845 elementor-widget elementor-widget-text-editor\" data-id=\"0d5e845\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Scott Pierce:<\/strong> Senior Director, Product Management, IAS<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Jeremy Crotty:<\/strong> Product Marketing Manager, IAS<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t miss your opportunity to learn how to detect and avoid made-for-advertising sites \u2014 once and for all. Reserve your spot now.<\/p>\n","protected":false},"author":59,"featured_media":332012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[310],"tags":[],"class_list":["post-333213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars-videos-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Watch On-Demand: The Hidden Cost of MFA Webinar - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/hidden-cost-of-mfa-webinar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Watch On-Demand: The Hidden Cost of MFA Webinar\" \/>\n<meta property=\"og:description\" content=\"Don&#039;t miss your opportunity to learn how to detect and avoid made-for-advertising sites \u2014 once and for all. 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