{"id":334682,"date":"2024-08-01T12:00:00","date_gmt":"2024-08-01T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/research-the-state-of-social\/"},"modified":"2025-05-21T08:18:04","modified_gmt":"2025-05-21T08:18:04","slug":"research-the-state-of-social","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/research-the-state-of-social\/","title":{"rendered":"RESEARCH: The State of Social"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"334682\" class=\"elementor elementor-334682 elementor-334332\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-bac8562 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"71530\" data-id=\"bac8562\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aec2865\" data-eae-slider=\"36353\" data-id=\"aec2865\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5bbdd5 elementor-widget elementor-widget-heading\" data-id=\"a5bbdd5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Safeguarding and scaling your brand on social media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae51b28 elementor-widget elementor-widget-text-editor\" data-id=\"ae51b28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The ubiquity of social media gives advertisers an opportunity to cast a wide net for their brands. However, the varied nature of social media feeds, especially during election season, presents a challenge in ensuring the content surrounding ads is safe. Amid the spread of misinformation and AI-generated content, consumers are increasingly discerning \u2014 and advertisers should take note.<\/span><\/p><p><span style=\"font-weight: 400;\">Leverage this study to understand how consumers\u2019 perceptions of and interactions with brands are influenced by content surrounding ads on social media. Plus, this research deep dives into the types of ads that consumers are more likely to remember and consider favorable within social feeds.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce9cdae elementor-widget elementor-widget-heading\" data-id=\"ce9cdae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Download The State of Social to find out:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d56bfb elementor-widget elementor-widget-text-editor\" data-id=\"3d56bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How <\/span><b>misinformation<\/b><span style=\"font-weight: 400;\"> and <\/span><b>AI-generated<\/b><span style=\"font-weight: 400;\"> content on social feeds impacts ad performance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What kinds of ads consumers are <\/span><b>interacting with<\/b><span style=\"font-weight: 400;\"> on social media<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What types of ad adjacencies drive <\/span><b>purchase intent <\/b><span style=\"font-weight: 400;\">and<\/span><b> brand awareness<\/b><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9679269 dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9679269\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjkyNjM3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD RESEARCH<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With the U.S. election season upon us, ensuring brand safety has never been more critical \u2014 especially in social feeds. Leverage this study to understand how brand receptivity is influenced by the content surrounding ads on social media. Read more here.<\/p>\n","protected":false},"author":59,"featured_media":334394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[303,312,768],"tags":[],"class_list":["post-334682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-apac-2","category-proprietary-platforms-apac-2","category-research-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RESEARCH: The State of Social - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/research-the-state-of-social\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RESEARCH: The State of Social\" \/>\n<meta property=\"og:description\" content=\"With the U.S. election season upon us, ensuring brand safety has never been more critical \u2014 especially in social feeds. 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