{"id":337159,"date":"2024-09-16T10:00:00","date_gmt":"2024-09-16T10:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/the-future-of-ctv-investment\/"},"modified":"2025-03-13T21:04:19","modified_gmt":"2025-03-13T21:04:19","slug":"the-future-of-ctv-investment","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/the-future-of-ctv-investment\/","title":{"rendered":"RESEARCH: The Future of CTV Investment"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"337159\" class=\"elementor elementor-337159 elementor-291724\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-47ac9dd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"3793\" data-id=\"47ac9dd5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18498b14\" data-eae-slider=\"5705\" data-id=\"18498b14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f93e500 elementor-widget elementor-widget-heading\" data-id=\"f93e500\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How industry experts are evaluating the future of ad spend and media quality in CTV<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6161decd elementor-widget elementor-widget-text-editor\" data-id=\"6161decd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As the Connected TV (CTV) landscape becomes increasingly competitive, advertisers are under pressure to do more with less. Budgets are tighter, yet the demand for impactful, high-quality campaigns continues to grow.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As CTV continues to dominate the market, IAS set out to understand how media experts plan to invest in this advertising environment in the coming years, and what role media quality plays as advertising budgets are steadily reallocated to CTV.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-447e00f elementor-widget elementor-widget-heading\" data-id=\"447e00f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Access The Future of CTV Investment to learn:\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c52d0d elementor-widget elementor-widget-text-editor\" data-id=\"7c52d0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Industry professionals\u2019 top reasons for increasing ad spend on CTV<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">What media quality issues may be preventing further investment in CTV<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">How to boost brand impact on CTV<\/span><\/li><\/ul><p><span style=\"font-weight: 400; color: #000000;\">CTV is a powerhouse advertising environment \u2014 but understanding how to invest in it is key. Download the study now to find out how.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a0a72 dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"53a0a72\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjkyNjM3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ACCESS RESEARCH<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Forge the future of Connected TV with the latest industry trend forecast. Download the research, The Future of CTV Investment, to find out what lies ahead in CTV advertising.<\/p>\n","protected":false},"author":59,"featured_media":335990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[311,303,768],"tags":[],"class_list":["post-337159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-apac-2","category-featured-apac-2","category-research-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RESEARCH: The Future of CTV Investment - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/the-future-of-ctv-investment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RESEARCH: The Future of CTV Investment\" \/>\n<meta property=\"og:description\" content=\"Forge the future of Connected TV with the latest industry trend forecast. 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