{"id":337206,"date":"2024-10-03T02:57:31","date_gmt":"2024-10-03T02:57:31","guid":{"rendered":"https:\/\/integralads.com\/?p=337206"},"modified":"2024-10-03T03:05:13","modified_gmt":"2024-10-03T03:05:13","slug":"india-holiday-buying-report-2024","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/india-holiday-buying-report-2024\/","title":{"rendered":"India &#8211; Holiday Buying Report 2024"},"content":{"rendered":"\n<p>As the festive season approaches, consumers are gearing up for their holiday shopping, and advertisers have a unique opportunity to tap into this growing demand. <br><br>Our latest\u00a0<strong><em>Holiday Shopping in India 2024<\/em>\u00a0Research Report <\/strong>provides insights into how Indian consumers are planning their holiday purchases, and how brands can align their strategies to maximise success.<br><br>Key findings include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>89% of consumers plan to start their year-end shopping before November.<\/strong><br><\/li>\n\n\n\n<li><strong>88% of consumers will increase their holiday shopping budget compared to last year.<\/strong><br><\/li>\n\n\n\n<li><strong>79% of consumers plan to shop online, with 80% using mobile devices for purchases.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>This Research Report highlights not only the growing reliance on e-commerce but also the importance of contextually relevant advertising. <br><br>With 93% of consumers finding online ads essential for discovering new products, brands have a significant opportunity to reach engaged buyers through targeted digital.<\/p>\n\n\n\n<p><strong>Download the full report here to find out more about maximising your digital campaigns for the holiday season!<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the festive season approaches, consumers are gearing up for their holiday shopping, and advertisers have a unique opportunity to tap into this growing demand. Our latest\u00a0Holiday Shopping in India 2024\u00a0Research Report provides insights into how Indian consumers are planning&#8230;<\/p>\n","protected":false},"author":10,"featured_media":337245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[785,193,768,82],"tags":[236],"class_list":["post-337206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-apac-2","category-in-the-media-apac","category-research-apac-2","category-uncategorized-apac","tag-research-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>India - Holiday Buying Report 2024 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/india-holiday-buying-report-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"India - Holiday Buying Report 2024\" \/>\n<meta property=\"og:description\" content=\"As the festive season approaches, consumers are gearing up for their holiday shopping, and advertisers have a unique opportunity to tap into this growing demand. 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