{"id":337320,"date":"2024-10-07T12:00:00","date_gmt":"2024-10-07T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-expands-total-media-quality-tiktok-misinformation\/"},"modified":"2025-05-15T06:54:31","modified_gmt":"2025-05-15T06:54:31","slug":"ias-expands-total-media-quality-tiktok-misinformation","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-expands-total-media-quality-tiktok-misinformation\/","title":{"rendered":"IAS Expands Total Media Quality for TikTok to Include Misinformation Reporting"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"337320\" class=\"elementor elementor-337320 elementor-337311\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-25d55b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"48694\" data-id=\"25d55b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3c9e11\" data-eae-slider=\"41242\" data-id=\"b3c9e11\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92618b1 elementor-widget elementor-widget-heading\" data-id=\"92618b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Detect misinformation to safeguard and scale your brand on TikTok<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f378d9 elementor-widget elementor-widget-text-editor\" data-id=\"7f378d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Avoiding misinformation is critical for maintaining brand reputation \u2014 and driving business results. IAS found that 75% of consumers feel <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/insider\/state-of-brand-safety-research\/\"><span style=\"font-weight: 400;\">less favorably<\/span><\/a><\/span><span style=\"font-weight: 400;\"> toward brands that advertise near misinformation, while brands that avoid misinformation (based on open web research) experience a <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/insider\/scaling-brand-surging-political-content-misinformation\/\"><span style=\"font-weight: 400;\">29% lower cost per conversion<\/span><\/a><\/span><span style=\"font-weight: 400;\"> than those that don\u2019t.<\/span><\/p><p><span style=\"font-weight: 400;\">That\u2019s why IAS is pleased to share that <\/span><b>Total Media Quality for TikTok now includes misinformation reporting<\/b><span style=\"font-weight: 400;\">, aligned to industry standards. First made available in April 2024, this expansion demonstrates IAS\u2019s commitment to helping advertisers detect and avoid content that falls within the industry-aligned category of \u2018misinformation\u2019 on TikTok.<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\u2019s <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/insider\/enhanced-brand-safety-suitability-tiktok\/\"><span style=\"font-weight: 400;\">Total Media Quality for TikTok<\/span><\/a><\/span><span style=\"font-weight: 400;\"> encompasses post-bid Viewability, Invalid Traffic, and Brand Safety and Suitability Measurement that enables advertisers to safeguard and scale their digital media investments on the platform. We leverage cutting-edge AI-driven Multimedia Technology that combines image, audio, and text signals with frame-by-frame video analysis to accurately classify content on the feed, at scale, consistent with 12 industry-aligned categories and four risk levels.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">TikTok has robust <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.tiktok.com\/community-guidelines\/en\/integrity-authenticity\/\"><span style=\"font-weight: 400;\">policies<\/span><\/a><\/span><span style=\"font-weight: 400;\"> around specific types of misinformation and takes action on a user\u2019s content flagged by IAS as misinformation. By partnering with IAS, advertisers are provided with additional safeguards enabling them to measure if ads have appeared next to content that discusses or has to do with the industry-aligned category of \u2018misinformation.\u2019<\/span><\/p><p><span style=\"font-weight: 400;\">Detect misinformation to safeguard and scale your brand on TikTok. Access the one sheet and <span style=\"text-decoration: underline;\">c<\/span><\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/contact-us\/\"><span style=\"font-weight: 400;\">ontact an IAS representative<\/span><\/a><\/span><span style=\"font-weight: 400;\"> to get started today.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2630ab5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2630ab5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/AMER_TikTok_Total_Media_Quality_One_Sheet_IAS.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ACCESS ONE SHEET<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Detect misinformation to safeguard and scale your brand on TikTok Avoiding misinformation is critical for maintaining brand reputation \u2014 and driving business results. IAS found that 75% of consumers feel less favorably toward brands that advertise near misinformation, while brands&#8230;<\/p>\n","protected":false},"author":59,"featured_media":330551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[303,304,305,312],"tags":[],"class_list":["post-337320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-apac-2","category-insights-apac-2","category-our-partners-apac","category-proprietary-platforms-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS Expands Total Media Quality for TikTok to Include Misinformation Reporting - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/ias-expands-total-media-quality-tiktok-misinformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Expands Total Media Quality for TikTok to Include Misinformation Reporting\" \/>\n<meta property=\"og:description\" content=\"Detect misinformation to safeguard and scale your brand on TikTok Avoiding misinformation is critical for maintaining brand reputation \u2014 and driving business results. 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