{"id":338548,"date":"2024-11-19T13:00:00","date_gmt":"2024-11-19T13:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/industry-pulse-report-2025\/"},"modified":"2025-05-21T08:16:48","modified_gmt":"2025-05-21T08:16:48","slug":"industry-pulse-report-2025","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/industry-pulse-report-2025\/","title":{"rendered":"The 2025 Industry Pulse Report"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"338548\" class=\"elementor elementor-338548 elementor-338394\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5f55ded elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"37021\" data-id=\"5f55ded\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d434ee\" data-eae-slider=\"70661\" data-id=\"3d434ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cefd7ed elementor-widget elementor-widget-heading\" data-id=\"cefd7ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Industry experts reveal what\u2019s next for digital media in 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98bf90a elementor-widget elementor-widget-text-editor\" data-id=\"98bf90a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS, in collaboration with <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/today.yougov.com\/\"><span style=\"font-weight: 400;\">YouGov<\/span><\/a><\/span><span style=\"font-weight: 400;\">, surveyed U.S. digital media experts to uncover the trends, technologies, and solutions that will drive digital advertising forward in 2025. <\/span> <\/p><p><span style=\"font-weight: 400;\">From shifting priorities to anticipated challenges, this year\u2019s <\/span><b>Industry Pulse Report<\/b><span style=\"font-weight: 400;\"> offers a comprehensive look at how media experts are preparing for these shifts so you can stay ahead of the curve.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb0070 elementor-widget elementor-widget-heading\" data-id=\"7cb0070\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sneak Peek: Top Priorities &amp; Challenges for 2025\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b979a50 elementor-widget elementor-widget-text-editor\" data-id=\"b979a50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social Media Takes the Lead:<\/b><span style=\"font-weight: 400;\"> 61% of media experts place social media at the top of their list, but not without its challenges. With deepfakes becoming more common and new opportunities like social shopping emerging, advertisers will need to adapt quickly. <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Digital Video Growth:<\/b><span style=\"font-weight: 400;\"> 43% of respondents expect digital video to dominate formats, particularly as it becomes more intertwined with social media. This format\u2019s rise will require attention to new media quality threats like AI-generated content. <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Influencer Marketing Ramps Up:<\/b><span style=\"font-weight: 400;\"> 28% of experts are prioritizing influencer campaigns to drive social purchases, but the format may face challenges due to growing pains.<\/span><\/li><li><b>Safety Concerns Persist:<\/b><span style=\"font-weight: 400;\"> Advertisers continue to rank safety as a top challenge, particularly in ensuring ads do not appear alongside risky content or misinformation. Deepfakes and ad waste are also high on the list, requiring strategic planning. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70dc719 elementor-widget elementor-widget-text-editor\" data-id=\"70dc719\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Download your copy of the <\/span><b>2025 Industry Pulse Report<\/b><span style=\"font-weight: 400;\"> now to access the industry\u2019s most actionable insights for a stronger 2025.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d34485 dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7d34485\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjkyNjM3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD THE REPORT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From shifting priorities to anticipated challenges, this year\u2019s Industry Pulse Report offers a comprehensive look at how media experts are preparing for these shifts so you can stay ahead of the curve. Access the report now. <\/p>\n","protected":false},"author":59,"featured_media":338506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[307,302,326,303,786,768],"tags":[],"class_list":["post-338548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-apac-2","category-brand-safety-suitability-apac-2","category-contextual-targeting-apac-2","category-featured-apac-2","category-publisher-apac-2","category-research-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 2025 Industry Pulse Report - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Download your copy of the 2025 Industry Pulse Report now to access the industry\u2019s most actionable insights for a stronger 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/industry-pulse-report-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 2025 Industry Pulse Report\" \/>\n<meta property=\"og:description\" content=\"Download your copy of the 2025 Industry Pulse Report now to access the industry\u2019s most actionable insights for a stronger 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/industry-pulse-report-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-19T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T08:16:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/11\/US-2025-Industry-Pulse-Insider-Tile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/industry-pulse-report-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/industry-pulse-report-2025\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"The 2025 Industry Pulse Report\",\"datePublished\":\"2024-11-19T13:00:00+00:00\",\"dateModified\":\"2025-05-21T08:16:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/industry-pulse-report-2025\/\"},\"wordCount\":238,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/industry-pulse-report-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/11\/US-2025-Industry-Pulse-Insider-Tile.png\",\"articleSection\":[\"Ad Fraud\",\"Brand Safety &amp; Suitability\",\"Contextual Targeting\",\"Featured\",\"Publisher\",\"Research\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/industry-pulse-report-2025\/\",\"url\":\"https:\/\/integralads.com\/apac\/insider\/industry-pulse-report-2025\/\",\"name\":\"The 2025 Industry Pulse Report - 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