{"id":338550,"date":"2024-11-06T13:00:00","date_gmt":"2024-11-06T13:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/top-podcast-advertising-tips-to-drive-success-in-2025\/"},"modified":"2025-03-05T21:08:15","modified_gmt":"2025-03-05T21:08:15","slug":"top-podcast-advertising-tips-to-drive-success-in-2025","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/top-podcast-advertising-tips-to-drive-success-in-2025\/","title":{"rendered":"Top Podcast Advertising Tips to Drive Success in 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"338550\" class=\"elementor elementor-338550 elementor-338341\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-fec8cb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"98647\" data-id=\"fec8cb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7155c45\" data-eae-slider=\"16057\" data-id=\"7155c45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82ed446 elementor-widget elementor-widget-text-editor\" data-id=\"82ed446\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Podcast advertising is rapidly becoming one of the most effective ways for brands to connect with highly engaged audiences.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With<\/span> <span style=\"text-decoration: underline;\"><a href=\"https:\/\/explodingtopics.com\/blog\/podcast-listeners\"><span style=\"font-weight: 400;\">millions of people tuning in to podcasts yearly<\/span><\/a><\/span><span style=\"font-weight: 400;\"> and a predicted valuation of<\/span> <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.researchandmarkets.com\/reports\/5415437\/podcasting-market-size-share-and-trends-analysis?utm_source=CI&amp;utm_medium=PressRelease&amp;utm_code=kf2s7k&amp;utm_campaign=1587110+-+Global+Podcasting+Market+Size%2c+Share+%26+Trends+Analysis+Report\"><span style=\"font-weight: 400;\">$130.63 billion by 2030<\/span><\/a><\/span><span style=\"font-weight: 400;\">, it&#8217;s a medium that offers a direct line to potential customers in a personalized and intimate environment.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But how can advertisers make the most of this opportunity? In this guide, we&#8217;ll explore six key strategies and tips for podcast advertising that will help you <\/span><a href=\"https:\/\/integralads.com\/solutions\/digital-audio\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">drive results<\/span><\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">But first, let\u2019s look at what podcast advertising is and how it works.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c8837c elementor-widget elementor-widget-heading\" data-id=\"6c8837c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Podcast Advertising Works\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4197b4e elementor-widget elementor-widget-text-editor\" data-id=\"4197b4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/integralads.com\/insider\/what-is-podcast-advertising\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Podcast advertising<\/span><\/span><\/a><span style=\"font-weight: 400;\"> operates similarly to traditional radio ads but with much more precision. Brands can place ads within a podcast episode, typically in three main segments:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pre-roll ads: These run before the podcast starts.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mid-roll ads: These are placed in the middle of the episode and are usually the most valuable since listeners are deeply engaged.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post-roll ads: These ads come after the episode has ended.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Podcast ads can either be host-read or pre-recorded. Host-read ads are particularly effective because they maintain the authentic and trusted voice of the host, which can resonate strongly with listeners.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0beb4d5 elementor-widget elementor-widget-heading\" data-id=\"0beb4d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Much Does it Cost to Run an Ad on a Podcast?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af0a84b elementor-widget elementor-widget-text-editor\" data-id=\"af0a84b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The cost of podcast advertising varies based on several factors, including the show&#8217;s popularity, the ad&#8217;s length, and where the ad is placed within the episode. Typically, podcast ads are sold on a CPM (cost per thousand impressions) model.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For a mid-range podcast,<\/span> <span style=\"text-decoration: underline;\"><a href=\"https:\/\/advertise.acast.com\/news-and-insights\/podcast-advertising-the-ultimate-guide#:~:text=The%20average%20CPM%20(cost%20per,targeting%20criteria%2C%20and%20other%20factors.\"><span style=\"font-weight: 400;\">CPM rates can range from $15 to $30<\/span><\/a><\/span><span style=\"font-weight: 400;\"> per thousand downloads, depending on the ad format and placement.<\/span><\/p><p><span style=\"font-weight: 400;\">To give you an idea:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pre-roll ads usually average a $15 CPM.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mid-roll ads, being more valuable due to their placement, often average a $30 CPM.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post-roll ads are typically the cheapest, averaging a $10 CPM. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0022b4 elementor-widget elementor-widget-heading\" data-id=\"c0022b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the Best Platform to Advertise a Podcast?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-512490f elementor-widget elementor-widget-text-editor\" data-id=\"512490f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are numerous platforms available for podcast advertising, each with its advantages:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Large Streaming Platforms:<\/strong> These platforms offer access to a vast audience and provide advanced targeting options, making it easier for brands to reach specific demographics.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Podcast Directories:<\/strong> While not all directories offer built-in advertising, many popular networks host ads across a variety of podcasts, giving advertisers access to highly engaged listeners.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Podcast Apps:<\/strong> These platforms cater to specific demographics and provide great opportunities for targeted podcast advertising.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Podcast Networks:<\/strong> These networks distribute and host multiple shows, allowing brands to advertise across different podcasts that align with their target audience.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5a0da6 elementor-widget elementor-widget-heading\" data-id=\"c5a0da6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Effective is Podcast Advertising? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3b99d5 elementor-widget elementor-widget-text-editor\" data-id=\"e3b99d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the reasons podcast advertising has seen such growth is its effectiveness. Research consistently shows that podcast listeners are more likely to take action after hearing an ad.<\/span> <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.adresultsmedia.com\/news-insights\/ultimate-guide-to-podcast-advertising\/\"><span style=\"font-weight: 400;\">According to industry data<\/span><\/a><\/span><span style=\"font-weight: 400;\">, 71% of podcast listeners are more willing to consider a product or service after hearing about it in a podcast, and 53% are likely to make a purchase.<\/span><\/p><p><span style=\"font-weight: 400;\">This effectiveness is rooted in the nature of podcast consumption. Most people listen to podcasts while commuting, exercising, or doing other tasks, which means they give their full attention to the content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This leads to higher engagement rates compared to other digital advertising platforms.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e3fceb elementor-widget elementor-widget-heading\" data-id=\"3e3fceb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Podcast Advertising Tips For a Successful Campaign \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcad836 elementor-widget elementor-widget-text-editor\" data-id=\"bcad836\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Now that we\u2019ve covered the basics of how podcast advertising works, let\u2019s dive into some actionable tips to help your campaign succeed.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df124ba elementor-widget elementor-widget-heading\" data-id=\"df124ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Choose the Right Podcast for Your Brand \n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12c262e elementor-widget elementor-widget-text-editor\" data-id=\"12c262e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Finding the right podcast for your brand is the best way to make sure the next steps you take actually make an impact. You want to select shows that align with your brand values and reach your target audience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Do your research to ensure that the podcast\u2019s audience and niche match your buyer persona. This involves analyzing listener demographics, interests, and engagement levels to ensure that there\u2019s a strong alignment with your brand\u2019s buyer persona. A podcast&#8217;s subject matter, tone, and audience engagement should mirror the lifestyle and preferences of your consumers. For example, if you\u2019re a fitness brand, advertising on health and wellness podcasts will likely yield better results than placing ads on a general entertainment show.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20bd67c elementor-widget elementor-widget-heading\" data-id=\"20bd67c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Leverage Host-Read Ads for Authenticity\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f69dc3b elementor-widget elementor-widget-text-editor\" data-id=\"f69dc3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the most significant advantages of podcast advertising is the trust that listeners have in their favorite hosts. When a host speaks directly to their audience, it builds a deep sense of credibility and authenticity, making host-read ads extremely powerful.<\/span><\/p><p><span style=\"font-weight: 400;\">A host-read ad feels like a recommendation rather than a traditional advertisement, which can significantly boost the audience&#8217;s willingness to engage with the product or service being advertised. By allowing the host to speak about your product or service in their authentic voice, you can leverage their unique style and relationship with their listeners to create a genuine, lasting impression.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0369456 elementor-widget elementor-widget-heading\" data-id=\"0369456\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Use Dynamic Ad Insertion\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eeac82 elementor-widget elementor-widget-text-editor\" data-id=\"9eeac82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dynamic ad insertion allows you to change the ads within podcast episodes after they\u2019ve been published. This gives you the flexibility to tailor your messaging based on current promotions or target different audiences at various times. It\u2019s an excellent way to keep your advertising fresh and relevant, even on older podcast episodes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By periodically updating your ads, you increase the opportunity for repeat engagement from frequent listeners, leading to improved recall and brand affinity.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a586128 elementor-widget elementor-widget-heading\" data-id=\"a586128\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. Create a Clear Call-to-Action \n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccc7d24 elementor-widget elementor-widget-text-editor\" data-id=\"ccc7d24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A well-crafted call-to-action (CTA) is essential for turning your engaging podcast advertisement into tangible results. No matter how great your ad is, if it doesn\u2019t have a clear and compelling CTA, you won\u2019t see the success you\u2019re after. It&#8217;s crucial that your CTA is succinct and straightforward, guiding listeners on what to do next, whether that&#8217;s visiting a specific website, using a unique discount code, or signing up for a no-risk free trial.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Consider using memorable phrasing or repetition for your CTA to ensure that it stands out and sticks in the listener&#8217;s mind. By aligning your CTAs with your campaign goals, you can enhance drive greater user action and measurable increases in ROI.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d757ad3 elementor-widget elementor-widget-heading\" data-id=\"d757ad3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5. Track Performance with Unique Promo Codes and URLs\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-172c59f elementor-widget elementor-widget-text-editor\" data-id=\"172c59f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To measure the success of your podcast advertising efforts, use unique promo codes or vanity URLs. This will help you track which podcasts drive the most conversions, giving you valuable insights into which shows and formats perform best for your brand. By assigning specific promo codes or URLs to each podcast or campaign, you can effectively monitor listener engagement and pinpoint which advertisements are resonating most with your audience.<\/span><\/p><p><span style=\"font-weight: 400;\">This targeted tracking method not only aids in evaluating performance, but also guides future advertising decisions by highlighting areas for improvement and expansion. By analyzing the data gathered from these codes and URLs, you can adjust your strategy to better align with your audience&#8217;s preferences.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d6157 elementor-widget elementor-widget-heading\" data-id=\"59d6157\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">6. Test and Optimize Content and Placements\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-486b7f2 elementor-widget elementor-widget-text-editor\" data-id=\"486b7f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Like any advertising campaign, testing is key to podcast ad success. By running small-scale campaigns across various podcasts, advertisers can gather data on which content, ad formats, and placement strategies work best. This process both identifies the most effective channels and enables ongoing improvement and optimization of campaigns.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed64555 elementor-widget elementor-widget-heading\" data-id=\"ed64555\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IAS Makes Your Podcast Advertising Efforts Worth It<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce87eff elementor-widget elementor-widget-text-editor\" data-id=\"ce87eff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As podcast advertising grows, ensuring the quality and impact of your ads is more important than ever. Are you ready to get more out of your podcast advertising?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">IAS provides comprehensive<\/span> <span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/solutions\/digital-audio\/\"><span style=\"font-weight: 400;\">digital audio and podcast advertising solutions<\/span><\/a><\/span><span style=\"font-weight: 400;\"> to help brands succeed in this space. With our advanced tools for audibility and invalid traffic detection, you can ensure your campaigns actually make a difference for your brand.\u00a0<\/span><\/p><p><a href=\"https:\/\/integralads.com\/contact-us\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Reach out today<\/span><\/span><\/a><span style=\"font-weight: 400;\">, and let&#8217;s explore how IAS can take your strategy to that next level.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12d693b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"12d693b\" data-element_type=\"widget\" id=\"talk-to-ias-rep\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/integralads.com\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">TALK TO AN IAS REP<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Podcast advertising is rapidly becoming one of the most effective ways for brands to connect with highly engaged audiences.\u00a0 With millions of people tuning in to podcasts yearly and a predicted valuation of $130.63 billion by 2030, it&#8217;s a medium&#8230;<\/p>\n","protected":false},"author":59,"featured_media":338343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[835,304],"tags":[],"class_list":["post-338550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-apac-2","category-insights-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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