{"id":340161,"date":"2025-01-23T16:30:06","date_gmt":"2025-01-23T16:30:06","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-ces-top-highlights-key-takeaways\/"},"modified":"2025-03-13T20:34:58","modified_gmt":"2025-03-13T20:34:58","slug":"ias-ces-top-highlights-key-takeaways","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-ces-top-highlights-key-takeaways\/","title":{"rendered":"IAS at CES: Top Highlights and Key Takeaways"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"340161\" class=\"elementor elementor-340161 elementor-339148\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-69ac99e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"20665\" data-id=\"69ac99e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e878b5\" data-eae-slider=\"61680\" data-id=\"5e878b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-297a77f elementor-widget elementor-widget-video\" data-id=\"297a77f\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=biTdJfhjgww&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2f3cdb elementor-widget elementor-widget-text-editor\" data-id=\"e2f3cdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">CES 2025 has come to a close, and we were pleased to share the stage with industry leaders shaping the future of media, technology, and advertising. IAS was at the center of key conversations, with an emphasis on the need for marketers to complement protection with performance. <\/span><\/p><p><span style=\"font-weight: 400;\">Our panels and activations, which included both main-stage conversations and networking opportunities, highlighted why media transparency is crucial in driving outcomes and how the utilization of AI fuels greater brand equity.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here&#8217;s a look back at the top highlights from IAS\u2019s sessions and events.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af6d314 elementor-widget elementor-widget-heading\" data-id=\"af6d314\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Performance &amp; Brand Equity in the New Media Landscape\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff51a6c elementor-widget elementor-widget-video\" data-id=\"ff51a6c\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=uwrlrFwy0Mg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19f124d elementor-widget elementor-widget-text-editor\" data-id=\"19f124d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">On Wednesday, January 8, IAS CEO <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/in\/lisa-utzschneider-43345ba\/\"><span style=\"font-weight: 400;\">Lisa Utzschneider<\/span><\/a><\/span><span style=\"font-weight: 400;\"> led the \u201cPerformance &amp; Brand Equity in the New Media Landscape\u201d conversation, joining <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/in\/kristiargyilan\/\"><span style=\"font-weight: 400;\">Kristi Argyilan<\/span><\/a><\/span><span style=\"font-weight: 400;\">, Global Head of Uber Advertising, and <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/in\/rwlord\/\"><span style=\"font-weight: 400;\">Bob Lord<\/span><\/a><\/span><span style=\"font-weight: 400;\">, President of Horizon Media Holdings, to discuss how advertisers can balance performance while maintaining brand equity across the digital landscape.<\/span><\/p><p><span style=\"font-weight: 400;\">The session focused on how buying behaviors are shifting with the insurgence of consumer access to AI, and the ways marketers will need to adapt to these changes. The panelists shared insights on marketers\u2019 growing ability to fuel brand performance with real-time insights provided by AI, with Lisa highlighting the importance of leveraging AI as a tool to drive efficiency and higher performance at scale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7886fd4 elementor-widget elementor-widget-heading\" data-id=\"7886fd4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C-Space Studio Interviews: exploring disruptive trends in advertising\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7cdf8b elementor-widget elementor-widget-text-editor\" data-id=\"e7cdf8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS took center stage at the C Space Studio at CES, where brand leaders sat down to discuss the disruptive trends shaping the future of digital advertising. Sponsored by IAS, this live-streamed series gave attendees an inside look at how industry leaders are navigating the changing landscape of content consumption, brand marketing, and consumer behavior.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce37566 elementor-widget elementor-widget-heading\" data-id=\"ce37566\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Top C-Space Insights:\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72f33a2 elementor-widget elementor-widget-video\" data-id=\"72f33a2\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=jV-p2fz6Vck&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f52f8b7 elementor-widget elementor-widget-text-editor\" data-id=\"f52f8b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/in\/lisa-utzschneider-43345ba\/\"><span style=\"font-weight: 400;\">Lisa Utzschneider<\/span><\/a><\/span><span style=\"font-weight: 400;\">, CEO of IAS, sat down with <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/in\/jen-l-wong-425414\/\"><span style=\"font-weight: 400;\">Jen Wong<\/span><\/a><\/span><span style=\"font-weight: 400;\">, COO of Reddit, to explore how brands can build meaningful connections with consumers and how performance goes hand-in-hand with safety and suitability. \u201cA big theme you&#8217;ll be hearing from IAS this year is helping brands, platforms, and publishers drive greater performance, greater efficiency, while also ensuring that the environment for the brands is safe and suitable,\u201d Lisa shared.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a47b4b0 elementor-widget elementor-widget-video\" data-id=\"a47b4b0\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=ETbm37h-37E&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc94e61 elementor-widget elementor-widget-text-editor\" data-id=\"bc94e61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS COO, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/grabo\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Marc Grabowski<\/span><\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/in\/kristiargyilan\/\"><span style=\"font-weight: 400;\">Kristi Argyilan<\/span><\/a><\/span><span style=\"font-weight: 400;\">, Global Head of Uber Advertising, shared their perspectives on new approaches to media quality and how real-time insights are transforming ad campaigns across platforms. \u201cA global brand might have multiple agency buying strategies, and they might have multiple DSPs,\u201d said Marc. \u201cBut the only company that can see every interaction with every customer of these major, global brands is IAS.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d734980 elementor-widget elementor-widget-video\" data-id=\"d734980\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=2NwRM_FaX5U&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e066e6b elementor-widget elementor-widget-text-editor\" data-id=\"e066e6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.linkedin.com\/in\/srishtikohli\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Srishti Gupta<\/span><\/span><\/a><span style=\"font-weight: 400;\">, CPO of IAS, discussed the future of ad tech innovation and how IAS is enabling brands to improve performance and efficiency with the launch of its Total Media Performance solution. \u201cOur roots have been in protection \u2014 making sure that brands are in the right place,\u201d Srishti highlighted. \u201cWe are on this journey to move toward ROI and performance-based tools using the same tech, the same signals we have. We\u2019re building on our solid foundation and helping marketers close the gap toward performance.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb2733 elementor-widget elementor-widget-heading\" data-id=\"3eb2733\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Redefining Success: Work-Life Integration for the Modern Tech Professional\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdd9328 elementor-widget elementor-widget-text-editor\" data-id=\"cdd9328\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At the Female Quotient Panel on Tuesday, January 7, IAS CEO <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/in\/lisa-utzschneider-43345ba\/\"><span style=\"font-weight: 400;\">Lisa Utzschneider<\/span><\/a><\/span><span style=\"font-weight: 400;\"> joined a powerhouse panel of female leaders to explore what it means to achieve success in today&#8217;s evolving workplace.<\/span><\/p><p><span style=\"font-weight: 400;\">Moderated by <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/in\/shelleyzalis\/\"><span style=\"font-weight: 400;\">Shelley Zalis<\/span><\/a><\/span><span style=\"font-weight: 400;\">, Founder &amp; CEO of Female Quotient, the panel featured <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/in\/kate-abrey-1160134\/\"><span style=\"font-weight: 400;\">Kate Abrey<\/span><\/a><\/span><span style=\"font-weight: 400;\">, Principal at Deloitte; <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/in\/lolitamorrow\/\"><span style=\"font-weight: 400;\">Lolita Morrow<\/span><\/a><\/span><span style=\"font-weight: 400;\">, VP of Brand Partnerships at My Code; <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/in\/liz-almeida-bab9b01\/\"><span style=\"font-weight: 400;\">Liz Almeida<\/span><\/a><\/span><span style=\"font-weight: 400;\">, CHRO of Panasonic North America; and <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/in\/msamarasinghe\/\"><span style=\"font-weight: 400;\">Melanie Samarasinghe<\/span><\/a><\/span><span style=\"font-weight: 400;\">, VP and Client Partner Team Lead at Chase Media Solutions. The conversation covered work-life integration, the shift toward remote and hybrid work models, and how companies can foster cultures of holistic well-being for their employees.<\/span><\/p><p><span style=\"font-weight: 400;\">Lisa shared insights on how IAS fosters a culture of balance and well-being while maintaining high performance. The discussion offered practical takeaways for organizations looking to support their teams in achieving long-term success in a rapidly changing world.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0060d22 elementor-widget elementor-widget-heading\" data-id=\"0060d22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More Networking and Activations\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81acee7 elementor-widget elementor-widget-text-editor\" data-id=\"81acee7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Beyond the insightful panels and interviews, IAS hosted exclusive networking events and dinners that brought together industry leaders for candid conversations and meaningful connections.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Glam Before You Go: IAS x Drybar<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">IAS kicked off the week with Glam Before You Go, a closed-door event at Drybar designed to bring together female leaders in tech and advertising. Attendees enjoyed styling sessions while networking with other trailblazing women in the industry.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>IAS x Stagwell Floor Tours<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">IAS partnered with Stagwell to provide guided tours to top marketers and agency leaders. These 90-minute tours served as both a speed round of CES and a thought-provoking exploration of how the technologies on the floor reflected the biggest tech debates of the moment.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cheers to the Future Happy Hour<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">On Tuesday, January 7, IAS hosted the Cheers to the Future Happy Hour at the ARIA Lift Bar. This celebration of innovation gave attendees a chance to unwind, share insights, and connect with industry peers in a relaxed setting.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>CTV Unplugged Dinner<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">IAS and Publica by IAS hosted the CTV Unplugged Dinner at Ocean Prime. The dinner featured unscripted conversations about the future of connected TV, with industry experts discussing effective ad strategies and measurement hurdles in the evolving CTV landscape.<\/span><\/li><li><b>Future Flavors of CTV Dinner<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">The week wrapped up with the Future Flavors of CTV Dinner at LPM at the Cosmopolitan. Attendees explored emerging trends and innovations in CTV, gaining insights into new tools and strategies that will shape the future of brand success in this dynamic space.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6068196 elementor-widget elementor-widget-heading\" data-id=\"6068196\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Looking Ahead\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-960f0e4 elementor-widget elementor-widget-text-editor\" data-id=\"960f0e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As CES 2025 comes to a close, IAS remains committed to driving transparency, innovation, and actionable insights across the digital advertising landscape.<\/span><\/p><p><span style=\"font-weight: 400;\">We\u2019re excited to continue these important conversations throughout the year. Stay tuned for more insights and events from IAS as we drive the industry forward.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b5c31 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e4b5c31\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"https:\/\/integralads.com\/insider\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">EXPLORE MORE INSIGHTS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CES 2025 has come to a close, and we were pleased to share the stage with industry leaders shaping the future of media, technology, and advertising. Here&#8217;s a look back at the top highlights from IAS\u2019s sessions and events.<\/p>\n","protected":false},"author":59,"featured_media":339151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[310,303],"tags":[],"class_list":["post-340161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars-videos-apac-2","category-featured-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS at CES: Top Highlights and Key Takeaways - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/ias-ces-top-highlights-key-takeaways\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS at CES: Top Highlights and Key Takeaways\" \/>\n<meta property=\"og:description\" content=\"CES 2025 has come to a close, and we were pleased to share the stage with industry leaders shaping the future of media, technology, and advertising. 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