{"id":341387,"date":"2025-04-22T08:31:53","date_gmt":"2025-04-22T08:31:53","guid":{"rendered":"https:\/\/integralads.com\/?p=341387"},"modified":"2025-05-21T04:36:11","modified_gmt":"2025-05-21T04:36:11","slug":"case-study-ias-quality-attention-drives-superior-results","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/case-study-ias-quality-attention-drives-superior-results\/","title":{"rendered":"Case Study: IAS Quality Attention Drives Superior Results"},"content":{"rendered":"\n

IAS and Dentsu wanted to understand how IAS Quality Attention metrics could help drive quality conversions and meet campaign KPIs for their advertiser client, Standard Chartered Bank (SCB). SCB was the first financial bank brand to utilize Quality Attention Measurement to meet industry and regional benchmarks.<\/p>\n\n\n\n

This study examines the impact of Quality Attention across important KPIs like cost-per-conversion and conversion rate across display ad formats. Coupled with financial data collected from IAS\u2019s Total Visibility product, we examine the impact of data on improving both cost and performance.

The advertiser\u2019s campaign results enable IAS to connect attention scores to business results while also providing insights on the costs saved when optimizing toward higher attention.<\/p>\n\n\n\n

Download the complete case study here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

IAS and Dentsu wanted to understand how IAS Quality Attention metrics could help drive quality conversions and meet campaign KPIs for their advertiser client, Standard Chartered Bank (SCB). SCB was the first financial bank brand to utilize Quality Attention Measurement…<\/p>\n","protected":false},"author":10,"featured_media":337968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[771,217],"tags":[],"class_list":["post-341387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attention-apac","category-case-studies-apac"],"acf":[],"yoast_head":"\nCase Study: IAS Quality Attention Drives Superior Results - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/case-study-ias-quality-attention-drives-superior-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: IAS Quality Attention Drives Superior Results\" \/>\n<meta property=\"og:description\" content=\"IAS and Dentsu wanted to understand how IAS Quality Attention metrics could help drive quality conversions and meet campaign KPIs for their advertiser client, Standard Chartered Bank (SCB). SCB was the first financial bank brand to utilize Quality Attention Measurement...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/case-study-ias-quality-attention-drives-superior-results\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-22T08:31:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T04:36:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/10\/US-The-State-of-Social-Insider-Tile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sinead Canny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sinead Canny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/case-study-ias-quality-attention-drives-superior-results\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/case-study-ias-quality-attention-drives-superior-results\\\/\"},\"author\":{\"name\":\"Sinead Canny\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/bf5a6d7aa3e90da2d7599b29a70dbba1\"},\"headline\":\"Case Study: IAS Quality Attention Drives Superior Results\",\"datePublished\":\"2025-04-22T08:31:53+00:00\",\"dateModified\":\"2025-05-21T04:36:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/case-study-ias-quality-attention-drives-superior-results\\\/\"},\"wordCount\":130,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/case-study-ias-quality-attention-drives-superior-results\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/US-The-State-of-Social-Insider-Tile.png\",\"articleSection\":[\"Attention\",\"Case Studies\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/case-study-ias-quality-attention-drives-superior-results\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/case-study-ias-quality-attention-drives-superior-results\\\/\",\"name\":\"Case Study: IAS Quality Attention Drives Superior Results - 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