{"id":342061,"date":"2025-05-20T12:00:00","date_gmt":"2025-05-20T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/?p=342061"},"modified":"2025-05-21T04:11:57","modified_gmt":"2025-05-21T04:11:57","slug":"media-quality-report-20th-edition","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/media-quality-report-20th-edition\/","title":{"rendered":"Media Quality Report: 20th Edition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"342061\" class=\"elementor elementor-342061 elementor-341824\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-ed7313d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"60416\" data-id=\"ed7313d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e5419f\" data-eae-slider=\"10943\" data-id=\"7e5419f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3386792 elementor-widget elementor-widget-heading\" data-id=\"3386792\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Industry-leading benchmarks for superior media quality <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00831e9 elementor-widget elementor-widget-text-editor\" data-id=\"00831e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>IAS is pleased to share the <strong>Media Quality Report: 20th Edition<\/strong> \u2014 offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily.<\/p><p>As the gold standard in media quality, the Media Quality Report (MQR) is here to help marketers across the globe assess performance through the industry\u2019s most actionable data. This year&#8217;s report offers an in-depth look into global media quality data, key trends shaping the digital landscape, and a step-by-step guide for how to get the most out of the MQR. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-660a06a elementor-widget elementor-widget-heading\" data-id=\"660a06a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dive into this year\u2019s report, with key trends including:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-175f10e elementor-widget elementor-widget-text-editor\" data-id=\"175f10e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>BRAND RISK:<\/strong> The share of offensive content increased 72% year-over-year.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>AD FRAUD:<\/strong> Fraud rates for campaigns that were not protected against fraud increased 19%.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>VIEWABILITY:<\/strong> Overall viewability stabilized, but global desktop video viewability reached a record high of 83.9%.<\/li><\/ul><p>With digital media evolving every day, reliable benchmarks are more important than ever. See how your media stacks up \u2014 and where to take action next. <\/p><p><strong>Download the report today to access IAS\u2019s industry-leading global benchmarks.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c8ab65 dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5c8ab65\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjkyNjM3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ACCESS REPORT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Industry-leading benchmarks for superior media quality IAS is pleased to share the Media Quality Report: 20th Edition \u2014 offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily. As the gold standard in media quality,&#8230;<\/p>\n","protected":false},"author":59,"featured_media":341826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[307,302,326,303,787,766,306],"tags":[],"class_list":["post-342061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-apac-2","category-brand-safety-suitability-apac-2","category-contextual-targeting-apac-2","category-featured-apac-2","category-mqr-apac","category-programmatic-apac-2","category-viewability-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media Quality Report: 20th Edition - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Discover the latest Media Quality Report\u2014key trends, actionable data, and insights to enhance your digital marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/media-quality-report-20th-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Quality Report: 20th Edition\" \/>\n<meta property=\"og:description\" content=\"Discover the latest Media Quality Report\u2014key trends, actionable data, and insights to enhance your digital marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/media-quality-report-20th-edition\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-20T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T04:11:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/MQR-20th-Edition-Insider.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/media-quality-report-20th-edition\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/media-quality-report-20th-edition\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Media Quality Report: 20th Edition\",\"datePublished\":\"2025-05-20T12:00:00+00:00\",\"dateModified\":\"2025-05-21T04:11:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/media-quality-report-20th-edition\/\"},\"wordCount\":181,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/media-quality-report-20th-edition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/MQR-20th-Edition-Insider.png\",\"articleSection\":[\"Ad Fraud\",\"Brand Safety &amp; Suitability\",\"Contextual Targeting\",\"Featured\",\"Media Quality Reports\",\"Programmatic\",\"Viewability\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/media-quality-report-20th-edition\/\",\"url\":\"https:\/\/integralads.com\/apac\/insider\/media-quality-report-20th-edition\/\",\"name\":\"Media Quality Report: 20th Edition - 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