{"id":343155,"date":"2025-07-01T12:00:00","date_gmt":"2025-07-01T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/cannes-lions-2025-recap\/"},"modified":"2025-07-07T19:51:36","modified_gmt":"2025-07-07T19:51:36","slug":"cannes-lions-2025-recap","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/cannes-lions-2025-recap\/","title":{"rendered":"From Signal to Strategy: Highlights &amp; Key Takeaways from Cannes Lions 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"343155\" class=\"elementor elementor-343155 elementor-343154\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-db49ca0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"84643\" data-id=\"db49ca0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ee9048\" data-eae-slider=\"44547\" data-id=\"2ee9048\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05367a2 elementor-widget elementor-widget-text-editor\" data-id=\"05367a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">From decoding consumer intent to redefining trust in the AI era, this year\u2019s Cannes Lions Festival made one thing clear: advertisers are navigating more signals, faster than ever before. But with speed comes the opportunity to act with more intelligence for better outcomes.<\/span><\/p><p><span style=\"font-weight: 400;\">IAS was proud to host and join conversations around unifying data signals, ethical AI, adaptive leadership, and so much more. Here are a few of our top highlights from the Croisette.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e82366 elementor-widget elementor-widget-heading\" data-id=\"5e82366\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Breakfast Keynote: AI, Signals, and the Future of Advertising\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b268dc4 elementor-widget elementor-widget-text-editor\" data-id=\"b268dc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS COO Marc Grabowski kicked off WPP\u2019s Cannes Lions 2025 presence with an opening keynote, setting the tone for a week centered around context and connection.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The keynote touched on the connection between brands and sports fans and why it&#8217;s essential for brands to interact with passionate audiences authentically and in the right environments. Grabowski explained that in a fragmented media landscape, using AI-driven super signal aggregators to understand and unify signals at scale enables brands to meet fans in the right context, with opportunities for deeper fan engagement across screens and platforms.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f64d97e elementor-widget elementor-widget-heading\" data-id=\"f64d97e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From Signal to Scale: Driving Business Transformation Through AI &amp; Data\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb302d8 elementor-widget elementor-widget-heading\" data-id=\"eb302d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">With IAS, Paypal, and Adweek\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b313b59 elementor-widget elementor-widget-video\" data-id=\"b313b59\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1098289242?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e3e7b6 elementor-widget elementor-widget-text-editor\" data-id=\"9e3e7b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">AI is no longer a future-facing concept\u2014it\u2019s already reshaping how advertisers operate at scale. In a panel co-hosted with <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.adweek.com\/performance-marketing\/keeping-up-with-the-speed-and-velocity-of-signals\/\"><span style=\"font-weight: 400;\">Adweek<\/span><\/a><\/span><span style=\"font-weight: 400;\"> and Paypal, IAS CEO Lisa Utzschneider opened with a clear picture of just how far the technology has come.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cThree years ago, we were classifying one year of video data a day,\u201d she explained. \u201cAnd today, we classify 40 years of video data every single day.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">Utzschneider explained how that acceleration has fundamentally transformed how IAS delivers media quality at scale and emphasized that AI powers the majority of IAS\u2019s products, including multilingual capabilities that classify TikTok content across 90 languages.<\/span><\/p><p><span style=\"font-weight: 400;\">She also emphasized the dual role IAS plays in the ecosystem: \u201cAt IAS, we\u2019re in the business of trust,\u201d Utzschneider said. \u201cAs a third-party verification company, the brands and publishers deeply trust us and our ability to help them find quality media to drive higher ROI. We\u2019re processing over 280 billion web events every single day.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be98e6a elementor-widget elementor-widget-heading\" data-id=\"be98e6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reading the Signal: Decoding Sports Fans Across Every Screen\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-375bc95 elementor-widget elementor-widget-heading\" data-id=\"375bc95\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">With IAS, NBA, Lenovo, Assembly Global, and Joakim Noah<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0488d8c elementor-widget elementor-widget-text-editor\" data-id=\"0488d8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u201cSignals are so disparate, and being able to make sense of the noise is crucial\u201d is how Marc Grabowski, COO of IAS, opened the conversation at Stagwell Beach\u2014and it set the tone for an energizing panel on authenticity, fan engagement, and the evolving role of signal-based media buying.<\/span><\/p><p><span style=\"font-weight: 400;\">Joined by Ajit Sivadasan (Lenovo), George Aivazoglou (NBA), Rick Acampora (Assembly Global), and NBA champion Joakim Noah, the group explored how sports brands and players are meeting fans where they are\u2014across screens, formats, and global moments.<\/span><\/p><p><span style=\"font-weight: 400;\">As fan attention remains invaluable, contextual intelligence is the key to connecting authentically\u2014and confidently\u2014at scale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa07cd0 elementor-widget elementor-widget-heading\" data-id=\"fa07cd0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Signal vs. Static: Standing Out in CTV\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-167975d elementor-widget elementor-widget-heading\" data-id=\"167975d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">With Publica by IAS, PMG, and Philo\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ff590 elementor-widget elementor-widget-text-editor\" data-id=\"64ff590\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The CTV landscape is exploding with content and inventory, but a key challenge buyers face is separating premium content from the noise.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In this panel, Publica by IAS\u2019s Cameron Miille and Kristen Corey joined Mike Treon (PMG) and Reed Barker (Philo) to discuss key ways for buyers to reach what they are truly looking for: granular data, brand-safe environments, and signals of premium value for true CTV success in 2025 and beyond.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ac179 elementor-widget elementor-widget-heading\" data-id=\"a8ac179\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Performance and Brand Equity in the New Media Landscape\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2798620 elementor-widget elementor-widget-heading\" data-id=\"2798620\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">With IAS, AXA, BNP PARIBAS, and Mediaplus France\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-357b202 elementor-widget elementor-widget-text-editor\" data-id=\"357b202\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As the digital media environment grows more complex, brands are rethinking what performance actually looks like. In this session, IAS\u2019s Clement Bascoulergue led a conversation on how brand equity and contextual alignment are increasingly tied to outcomes\u2014not just brand protection.<\/span><\/p><p><span style=\"font-weight: 400;\">Speakers Marine Gissy (AXA), Chrystelle Edeline (BNP PARIBAS), and Serge Njimefo (Mediaplus France) shared how investing in suitable environments and transparent metrics is proving to be a long-term brand builder. The conversation also touched on how consumers are more likely to engage with brands that show up in environments they trust\u2014and how signal-based suitability can bridge the gap between performance marketing and brand reputation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d821f35 elementor-widget elementor-widget-heading\" data-id=\"d821f35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Adaptive Leader: Navigating an Era of Perpetual Disruption\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e4d4f elementor-widget elementor-widget-heading\" data-id=\"b9e4d4f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">With IAS, LG Ads, JPMorgan Chase, Proximic by Comscore, TripleLift, and Microsoft Advertising\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf6404c elementor-widget elementor-widget-text-editor\" data-id=\"cf6404c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Change is the new constant. In this leadership-focused session, IAS CPO Srishti Gupta and executive panelists Katherine Yager (LG Ads), Tracy-Ann Lim (JPMorgan Chase), Angela Rodriguez (Proximic by Comscore), Toccara Baker (TripleLift), and Kya Sainsbury-Carter (Microsoft Advertising) explored what it takes to build resilient, responsive marketing organizations in an age of AI, automation, and evolving consumer expectations.<\/span><\/p><p><span style=\"font-weight: 400;\">The discussion highlighted how leaders are building flexibility into their strategies\u2014from agile measurement models to real-time brand safety systems. The takeaway? Leadership today requires the ability to interpret fast-moving signals, adapt with confidence, and prioritize long-term trust alongside short-term results.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340968a elementor-widget elementor-widget-heading\" data-id=\"340968a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bias at the Speed of Light: Building Inclusive AI for the Future of Media\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87d6ea3 elementor-widget elementor-widget-heading\" data-id=\"87d6ea3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">With IAS, WPP, and XStereotype\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14aa064 elementor-widget elementor-widget-text-editor\" data-id=\"14aa064\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As 90% of the internet may be AI-generated by <\/span><a href=\"https:\/\/www.europol.europa.eu\/cms\/sites\/default\/files\/documents\/Europol_Innovation_Lab_Facing_Reality_Law_Enforcement_And_The_Challenge_Of_Deepfakes.pdf\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">next year<\/span><\/span><\/a><span style=\"font-weight: 400;\">, brands face a new challenge: building AI that performs not only accurately, but ethically. In a standout session on inclusivity in AI, IAS CPO Srishti Gupta spoke with Larry Adams (XStereotype), LJ Louis (WPP), and Dr. Daniel Hulme (WPP) on whether automation is amplifying bias\u2014or opening new pathways to fairness.<\/span><\/p><p><span style=\"font-weight: 400;\">From Louis\u2019s insights on identity signals beyond demographics to Adams\u2019s push to move beyond &#8220;diversity optics,&#8221; the message was clear: inclusive design must be intentional, continuous, and built into the foundation of how AI systems make decisions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df4aae4 elementor-widget elementor-widget-heading\" data-id=\"df4aae4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Top 3 Cannes Takeaways\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49d50b8 elementor-widget elementor-widget-text-editor\" data-id=\"49d50b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">The conversations at Cannes Lions 2025 underscored how much the digital media space is shifting\u2014and how brands can rise to meet the moment.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b9b41f elementor-widget elementor-widget-heading\" data-id=\"3b9b41f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. AI isn\u2019t the future: it\u2019s the foundation. <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf9fa2d elementor-widget elementor-widget-text-editor\" data-id=\"bf9fa2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">AI is no longer a buzzword. It\u2019s real, tangible, and everywhere. Businesses are leaning into AI in a big way by bringing new products to market that accelerate content creation. But despite these strides, there\u2019s still debate about the impact of AI on human creativity and whether or not it supercharges brand identity or dilutes it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c579029 elementor-widget elementor-widget-heading\" data-id=\"c579029\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Brand safety is a necessity.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b35b81 elementor-widget elementor-widget-text-editor\" data-id=\"8b35b81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With marketers managing campaigns across more platforms, formats, and geographies than ever before, brand safety is no longer just a checklist\u2014it\u2019s a strategic imperative. Add the exponential growth of user-generated content and the creator economy, and it\u2019s clear that context is crucial.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2accbd elementor-widget elementor-widget-heading\" data-id=\"f2accbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Keywords are antiquated.\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceb00c4 elementor-widget elementor-widget-text-editor\" data-id=\"ceb00c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marketers want deep, AI-powered content classification that sees beyond the surface and across the live feeds of highly dynamic environments, giving them advanced measurement at the post-bid level and huge opportunities to optimize before the bid. This kind of transparency isn\u2019t just useful\u2014it\u2019s essential.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bfad19 elementor-widget elementor-widget-heading\" data-id=\"7bfad19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We hope to connect with you in Cannes next year!\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3990d56 elementor-widget elementor-widget-text-editor\" data-id=\"3990d56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Interested in discovering what else is new at IAS? <\/span><a href=\"https:\/\/integralads.com\/insider\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Click here<\/span><\/span><\/a><span style=\"font-weight: 400;\"> for our latest research, product announcements, and news.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAS was proud to host and join conversations around unifying data signals, ethical AI, adaptive leadership, and so much more. Here are a few of our top highlights from the Croisette.<\/p>\n","protected":false},"author":59,"featured_media":343207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[310,303],"tags":[],"class_list":["post-343155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars-videos-apac-2","category-featured-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Signal to Strategy: Highlights &amp; Key Takeaways from Cannes Lions 2025 - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"IAS was proud to host and join conversations around unifying data signals, ethical AI, adaptive leadership, and so much more. 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