{"id":343156,"date":"2025-06-11T12:00:00","date_gmt":"2025-06-11T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/"},"modified":"2025-06-26T06:03:04","modified_gmt":"2025-06-26T06:03:04","slug":"ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/","title":{"rendered":"IAS Partners with Lyft Media to Deliver First-to-Market Viewability, Invalid Traffic, and Brand Safety Measurement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"343156\" class=\"elementor elementor-343156 elementor-342396\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4e9100d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"30648\" data-id=\"4e9100d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-587a918\" data-eae-slider=\"2713\" data-id=\"587a918\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-384833a elementor-widget elementor-widget-heading\" data-id=\"384833a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimize your media investments on Lyft with greater confidence than ever before<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52733ee elementor-widget elementor-widget-text-editor\" data-id=\"52733ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS is pleased to announce a new partnership with Lyft Media, bringing first-to-market third-party Viewability, Invalid Traffic (IVT), and app-level Brand Safety measurement to Lyft\u2019s in-app ad inventory, available now.<\/span><\/p><p><span style=\"font-weight: 400;\">As one of the first to measure media quality within the Lyft app, IAS is setting a new standard for transparency in in-app advertising. Through IAS\u2019s trusted, independent verification, Lyft advertisers can unlock meaningful media quality insights to make data-driven decisions that drive results.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0ed078 elementor-widget elementor-widget-heading\" data-id=\"e0ed078\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What this means for advertisers:\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e09a95d elementor-widget elementor-widget-text-editor\" data-id=\"e09a95d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trusted third-party measurement: <\/b><span style=\"font-weight: 400;\">Get independent, third-party validation that ads are seen by real people in a brand safe environment.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Greater transparency:<\/b><span style=\"font-weight: 400;\"> Gain access to near real-time insights and optimize campaign performance in one of the most engaging in-app platforms.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Actionable reporting in IAS Signal: <\/b><span style=\"font-weight: 400;\">Activate data-driven decisions to protect your brand and improve return on ad spend.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9589f7b elementor-widget elementor-widget-text-editor\" data-id=\"9589f7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Protect and grow your brand on Lyft with confidence. Access the one sheet below and <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/contact-us\/\"><span style=\"font-weight: 400;\">reach out to an IAS representative<\/span><\/a><\/span><span style=\"font-weight: 400;\"> to get started.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b3e530 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2b3e530\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/AMER_Lyft_Media_Measurement_One_Sheet_IAS.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ACCESS ONE SHEET<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAS is pleased to announce a new partnership with Lyft Media, bringing first-to-market third-party Viewability, Invalid Traffic (IVT), and app-level Brand Safety measurement to Lyft\u2019s in-app ad inventory, available now.<\/p>\n","protected":false},"author":59,"featured_media":342399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[303,313,305],"tags":[],"class_list":["post-343156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-apac-2","category-mobile-in-app-apac-2","category-our-partners-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS Partners with Lyft Media to Deliver First-to-Market Viewability, Invalid Traffic, and Brand Safety Measurement - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"IAS is pleased to announce a new partnership with Lyft Media, bringing first-to-market third-party Viewability, Invalid Traffic (IVT), and app-level Brand Safety measurement to Lyft\u2019s in-app ad inventory, available now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Partners with Lyft Media to Deliver First-to-Market Viewability, Invalid Traffic, and Brand Safety Measurement\" \/>\n<meta property=\"og:description\" content=\"IAS is pleased to announce a new partnership with Lyft Media, bringing first-to-market third-party Viewability, Invalid Traffic (IVT), and app-level Brand Safety measurement to Lyft\u2019s in-app ad inventory, available now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-11T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T06:03:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/06\/Lyft-Viewability-and-IVT-Measurement-Insider.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"IAS Partners with Lyft Media to Deliver First-to-Market Viewability, Invalid Traffic, and Brand Safety Measurement\",\"datePublished\":\"2025-06-11T12:00:00+00:00\",\"dateModified\":\"2025-06-26T06:03:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/\"},\"wordCount\":192,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/06\/Lyft-Viewability-and-IVT-Measurement-Insider.png\",\"articleSection\":[\"Featured\",\"Mobile &amp; In-App\",\"Our Partners\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/\",\"url\":\"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/\",\"name\":\"IAS Partners with Lyft Media to Deliver First-to-Market Viewability, Invalid Traffic, and Brand Safety Measurement - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/06\/Lyft-Viewability-and-IVT-Measurement-Insider.png\",\"datePublished\":\"2025-06-11T12:00:00+00:00\",\"dateModified\":\"2025-06-26T06:03:04+00:00\",\"description\":\"IAS is pleased to announce a new partnership with Lyft Media, bringing first-to-market third-party Viewability, Invalid Traffic (IVT), and app-level Brand Safety measurement to Lyft\u2019s in-app ad inventory, available now.\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/#breadcrumb\"},\"inLanguage\":\"en-APAC\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/06\/Lyft-Viewability-and-IVT-Measurement-Insider.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/06\/Lyft-Viewability-and-IVT-Measurement-Insider.png\",\"width\":860,\"height\":860,\"caption\":\"Lyft Viewability and IVT Measurement - Insider\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/apac\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IAS Partners with Lyft Media to Deliver First-to-Market Viewability, Invalid Traffic, and Brand Safety Measurement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-APAC\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\",\"name\":\"IAS Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g\",\"caption\":\"IAS Team\"},\"url\":\"https:\/\/integralads.com\/apac\/insider\/author\/ias-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IAS Partners with Lyft Media to Deliver First-to-Market Viewability, Invalid Traffic, and Brand Safety Measurement - Integral Ad Science","description":"IAS is pleased to announce a new partnership with Lyft Media, bringing first-to-market third-party Viewability, Invalid Traffic (IVT), and app-level Brand Safety measurement to Lyft\u2019s in-app ad inventory, available now.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/","og_locale":"en_US","og_type":"article","og_title":"IAS Partners with Lyft Media to Deliver First-to-Market Viewability, Invalid Traffic, and Brand Safety Measurement","og_description":"IAS is pleased to announce a new partnership with Lyft Media, bringing first-to-market third-party Viewability, Invalid Traffic (IVT), and app-level Brand Safety measurement to Lyft\u2019s in-app ad inventory, available now.","og_url":"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/","og_site_name":"Integral Ad Science","article_published_time":"2025-06-11T12:00:00+00:00","article_modified_time":"2025-06-26T06:03:04+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/06\/Lyft-Viewability-and-IVT-Measurement-Insider.png","type":"image\/png"}],"author":"IAS Team","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/"},"author":{"name":"IAS Team","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755"},"headline":"IAS Partners with Lyft Media to Deliver First-to-Market Viewability, Invalid Traffic, and Brand Safety Measurement","datePublished":"2025-06-11T12:00:00+00:00","dateModified":"2025-06-26T06:03:04+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/"},"wordCount":192,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/06\/Lyft-Viewability-and-IVT-Measurement-Insider.png","articleSection":["Featured","Mobile &amp; In-App","Our Partners"],"inLanguage":"en-APAC"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/","url":"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/","name":"IAS Partners with Lyft Media to Deliver First-to-Market Viewability, Invalid Traffic, and Brand Safety Measurement - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/06\/Lyft-Viewability-and-IVT-Measurement-Insider.png","datePublished":"2025-06-11T12:00:00+00:00","dateModified":"2025-06-26T06:03:04+00:00","description":"IAS is pleased to announce a new partnership with Lyft Media, bringing first-to-market third-party Viewability, Invalid Traffic (IVT), and app-level Brand Safety measurement to Lyft\u2019s in-app ad inventory, available now.","breadcrumb":{"@id":"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/#breadcrumb"},"inLanguage":"en-APAC","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/"]}]},{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/06\/Lyft-Viewability-and-IVT-Measurement-Insider.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/06\/Lyft-Viewability-and-IVT-Measurement-Insider.png","width":860,"height":860,"caption":"Lyft Viewability and IVT Measurement - Insider"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/apac\/insider\/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/apac\/"},{"@type":"ListItem","position":2,"name":"IAS Partners with Lyft Media to Deliver First-to-Market Viewability, Invalid Traffic, and Brand Safety Measurement"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-APAC"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755","name":"IAS Team","image":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g","caption":"IAS Team"},"url":"https:\/\/integralads.com\/apac\/insider\/author\/ias-team\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/343156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/comments?post=343156"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/343156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media\/342399"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media?parent=343156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/categories?post=343156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/tags?post=343156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}