{"id":343157,"date":"2025-05-30T12:00:00","date_gmt":"2025-05-30T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/elevating-transparency-performance-impression-feed\/"},"modified":"2025-10-20T12:40:59","modified_gmt":"2025-10-20T12:40:59","slug":"elevating-transparency-performance-impression-feed","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/elevating-transparency-performance-impression-feed\/","title":{"rendered":"Elevating Transparency and Performance with IAS\u2019s Impression Feed"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"343157\" class=\"elementor elementor-343157 elementor-342246\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c48b5c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"29858\" data-id=\"c48b5c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4bb14c\" data-eae-slider=\"35511\" data-id=\"d4bb14c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8634a5d elementor-widget elementor-widget-text-editor\" data-id=\"8634a5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As digital advertising grows more complex, the industry\u2019s call for transparency has never been louder. Advertisers, platforms, and partners alike are demanding clearer insights into where their ads run, how they perform, and what\u2019s driving results. But for too long, much of that clarity has been locked inside the programmatic black box.<\/span><\/p><p><span style=\"font-weight: 400;\">Enter Impression Feed \u2014 addressing the industry\u2019s need for transparency.<\/span><\/p><p><span style=\"font-weight: 400;\">Known more broadly as log-level data (LLD) or impression-level data, this level of granularity has become a critical component for media buyers and platforms looking to take ownership of their performance. As ad platforms begin to open up access to this data, advertisers and agencies are eager to put it to work \u2014 whether to build in-house optimization tools, power custom bidding models, or unify reporting across platforms.<\/span><\/p><p><span style=\"font-weight: 400;\">The challenge? Raw data is only as useful as it is accessible and actionable. That\u2019s where IAS steps in.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f2fc52 elementor-widget elementor-widget-heading\" data-id=\"0f2fc52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understanding Impression Feed\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2208164 elementor-widget elementor-widget-text-editor\" data-id=\"2208164\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Transparency, customization, and precision are no longer optional \u2014 they&#8217;re essential for digital media performance. IAS&#8217;s Impression Feed meets these demands head-on by giving advertisers and partners direct access to the most granular level of media quality data available.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-736042b elementor-widget elementor-widget-heading\" data-id=\"736042b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What is Impression Feed?\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a97ed09 elementor-widget elementor-widget-text-editor\" data-id=\"a97ed09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Formerly known as Log-Level Data (LLD), Impression Feed is a powerful data solution that provides 250+ metrics at the individual impression level. Each row of data represents a single impression IAS has measured \u2014 allowing advertisers to capture detailed insights for every ad served, across supported formats and environments.<\/span><\/p><p><span style=\"font-weight: 400;\">Impression Feed delivers highly granular, impression-by-impression quality metrics across fraud, viewability, brand safety and suitability, geo, as well as other advanced metrics and advanced outcome metrics \u2014 offering a clear, customizable dataset designed for both verification and performance &#8211; collected and normalized across partners.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Impression Feed is designed to meet the needs of today\u2019s most data-driven organizations \u2014 from advertisers and agencies to platforms and managed service providers. This high-resolution view enables customers to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build bespoke planning, reporting, and optimization tools<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Join impression data with campaign, audience, or creative signals<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze what\u2019s working \u2014 at scale and in detail<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Impression Feed puts the raw performance data directly in your hands, giving you the freedom to define success on your terms. With two flexible offerings \u2014 Standard and Premium \u2014 advertisers can select the level of detail that best suits their business needs and optimization goals.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18f409c elementor-widget elementor-widget-heading\" data-id=\"18f409c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Who benefits from Impression Feed?\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fefdad elementor-widget elementor-widget-text-editor\" data-id=\"8fefdad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Advertisers<\/b><span style=\"font-weight: 400;\"> use Impression Feed to power in-house optimization tools and gain clearer visibility into where and how their media dollars perform. With high-quality data delivered hourly, teams can benchmark success, monitor campaign health, and reallocate spend with confidence.<\/span><\/p><p><b>Agencies<\/b><span style=\"font-weight: 400;\"> often rely on Impression Feed to streamline media planning and reporting. With access to aggregated, structured data, they can feed proprietary algorithms and provide their advertiser clients with richer, insight-driven recommendations.<\/span><\/p><p><b>Publishers<\/b><span style=\"font-weight: 400;\"> use Impression Feed to unlock powerful opportunities to optimize inventory, improve yield, and strengthen advertiser trust. By leveraging granular impression-level data, publishers can refine page layouts, package high-quality inventory into premium deals, and proactively address campaign performance\u00a0 issues \u2014 all with the transparency and credibility of IAS verification.<\/span><\/p><p><b>Platform partners<\/b><span style=\"font-weight: 400;\"> including DSPs and SSPs can use Impression Feed to improve algorithmic buying and inventory curation:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>DSPs <\/b><span style=\"font-weight: 400;\">tend to leverage the data to feed custom algorithms, like quality CPM (qCPM) optimization to drive greater performance.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>SSPs<\/b><span style=\"font-weight: 400;\"> can use Impression Feed to enhance their services and deliver more curated, high-performance inventory packages.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><b>Managed Service Providers (MSPs)<\/b><span style=\"font-weight: 400;\"> integrate IAS data with audience insights to build privacy-safe targeting strategies. By layering keyword signals and contextual intelligence, they deliver more tailored and effective client campaigns.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59be834 elementor-widget elementor-widget-heading\" data-id=\"59be834\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What data is available in Impression Feed?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-897c20a elementor-widget elementor-widget-text-editor\" data-id=\"897c20a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Impression Feed includes a comprehensive mix of metrics that span brand safety and suitability, fraud, geo, viewability, and more. Advertisers can choose from a pre-defined set of fields \u2014 or work with IAS to build a tailored data schema that aligns with their existing systems and KPIs.<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s a breakdown of what\u2019s included in each tier.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-912d09c elementor-widget elementor-widget-heading\" data-id=\"912d09c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Standard Impression Feed: Foundational insights for smarter media strategies\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7867d73 elementor-widget elementor-widget-text-editor\" data-id=\"7867d73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For many teams, media success starts with clarity. The Standard Impression Feed delivers streamlined access to the key metrics needed for day-to-day decision-making and lightweight analytics. This tier is built for advertisers and agencies looking to verify performance, plan future campaigns, and benchmark results using high-quality impression-level data.<\/span><\/p><p><span style=\"font-weight: 400;\">The dataset includes 27 core metrics across five categories:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Metadata<\/b><span style=\"font-weight: 400;\">: Ad campaign details, media type, and platform type<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fraud<\/b><span style=\"font-weight: 400;\">: Detection of invalid traffic types<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand Safety and Suitability<\/b><span style=\"font-weight: 400;\">: Pass\/fail results based on IAS standard category settings<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Geo<\/b><span style=\"font-weight: 400;\">: Country, state, and DMA-level reporting<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Viewability<\/b><span style=\"font-weight: 400;\">: Yes\/No viewable flags, plus video quartile completions<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Use cases for Standard Impression Feed include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Benchmarking success<\/b><span style=\"font-weight: 400;\">: Compare campaign performance to peer and industry benchmarks.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quick validation<\/b><span style=\"font-weight: 400;\">: Run rapid checks to confirm setup accuracy and delivery integrity.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strategic planning<\/b><span style=\"font-weight: 400;\">: Conduct post-campaign analysis to inform next-year media decisions.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Basic performance analytics<\/b><span style=\"font-weight: 400;\">: Leverage simple metrics like viewability to guide optimizations.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This tier is ideal for advertisers and agencies who need accessible, high-quality data for better control and seamless integration of reporting data into their dashboards\/reporting systems.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a74797c elementor-widget elementor-widget-heading\" data-id=\"a74797c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Go beyond reporting with Premium-level precision\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b4d57b elementor-widget elementor-widget-text-editor\" data-id=\"3b4d57b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For performance-driven teams, the Premium Impression Feed offers more than transparency \u2014 it delivers the infrastructure to build smarter, faster, and more impactful campaigns. With access to enriched impression-level data and customizable metrics, advertisers and partners can go far beyond standard reporting to power in-house models, train AI algorithms, and inform every decision with precision.<\/span><\/p><p><span style=\"font-weight: 400;\">Premium includes all Standard fields, plus advanced metrics that enable richer insights, advanced modeling, and deeper optimization:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advanced Metadata<\/b><span style=\"font-weight: 400;\">: Browser\/device details<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advanced Fraud<\/b><span style=\"font-weight: 400;\">: Granular fraud subcategories for detailed risk classification<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advanced Brand Suitability<\/b><span style=\"font-weight: 400;\">: Scores across nuanced content categories like hate speech and violence<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advanced Geo<\/b><span style=\"font-weight: 400;\">: Language signals, time zone, and enhanced location attributes<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advanced Viewability<\/b><span style=\"font-weight: 400;\">: Time-in-view, hover rate, scroll depth, and custom visibility calculations<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Together, these fields support a wide range of applications \u2014 from audience modeling and AI training to real-time performance tuning.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed349c elementor-widget elementor-widget-heading\" data-id=\"3ed349c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Here\u2019s how advanced teams are using Premium to unlock performance:\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b9195 elementor-widget elementor-widget-text-editor\" data-id=\"d7b9195\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Joinability and enrichment<\/b><\/p><p><span style=\"font-weight: 400;\">Premium Impression Feed integrates seamlessly with both first- and third-party datasets. Using joinable identifiers \u2014 such as impression ID, DSP Creative ID, URL, Audience ID, or others \u2014 advertisers can uncover a more detailed picture of where, how, and why campaigns perform. This opens the door for richer attribution, deeper audience understanding, and full-funnel campaign insights.<\/span><\/p><p><span style=\"font-weight: 400;\">Whether it\u2019s analyzing how a specific creative performs across multiple channels or attributing outcomes to individual publishers, joinability enables a more unified, connected data strategy.<\/span><\/p><p><b>Custom metrics control<\/b><\/p><p><span style=\"font-weight: 400;\">One size doesn\u2019t fit all when it comes to media measurement. Premium users have the flexibility to define metrics that match their unique business needs, such as custom viewability definitions, refined brand suitability thresholds, or vertical-specific KPIs.<\/span><\/p><p><span style=\"font-weight: 400;\">This flexibility helps internal teams align measurement with campaign goals, reduce noise, and focus on what actually drives success.<\/span><\/p><p><b>High-value signals for smarter decisioning<\/b><\/p><p><span style=\"font-weight: 400;\">Premium Impression Feed includes IAS\u2019s most sophisticated quality and outcome-based signals. These advanced metrics are designed to help advertisers move from reactive optimization to predictive planning.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Attention measurement<\/b><span style=\"font-weight: 400;\"> captures how audiences engage with ads, providing insight into potential impact.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>qCPM <\/b><span style=\"font-weight: 400;\">reveals the true cost of effective media, factoring in quality and context rather than just price.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Carbon emissions<\/b><span style=\"font-weight: 400;\"> data enables advertisers to track and reduce the environmental impact of their campaigns while maintaining performance goals.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">These signals help advertisers go beyond clicks and impressions to optimize for meaningful outcomes.<\/span><\/p><p><b>Always-on enhancements<\/b><\/p><p><span style=\"font-weight: 400;\">As part of IAS\u2019s continued investment in data innovation, Premium Impression Feed users gain early access to cutting-edge metrics as they are developed. From contextual intelligence to attention signals and beyond, Premium users are always equipped with the latest tools to stay ahead of the curve.<\/span><\/p><p><b>Built for custom optimization<\/b><\/p><p><span style=\"font-weight: 400;\">One of the most powerful features of Impression Feed \u2014 specifically with the Premium tier \u2014 is its flexibility. Advertisers can build fully customized, in-house solutions by merging IAS signals with their own campaign, audience, or performance data.<\/span><\/p><p><span style=\"font-weight: 400;\">Custom tools can be built using impression-level identifiers such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IAS unique impression ID<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ad server or DSP macro values (e.g., custom session IDs, DSP creative IDs)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Device-level signals<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Looking ahead, IAS will continue to enrich the dataset through 2025 with planned additions including audience and outcomes signals based on advertiser needs. This ensures that teams using Impression Feed today will be well-positioned for the data demands of tomorrow.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9db97d4 elementor-widget elementor-widget-heading\" data-id=\"9db97d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Increasing accessibility to Impression Feed\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d2a3d4 elementor-widget elementor-widget-text-editor\" data-id=\"2d2a3d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS\u2019s Impression Feed is a critical tool for enhancing transparency, precision, and performance \u2014 but accessibility is key to taking action on these metrics. That\u2019s why we\u2019ve partnered with Databricks to join their open-source protocol, which enables secure data sharing across platforms without requiring data duplication or movement.<\/span><\/p><p><span style=\"font-weight: 400;\">Through this integration, advertisers have the option to access Impression Feed data directly via Databricks without needing to manually ingest raw log files, reducing operational friction and increasing speed and accessibility to insights.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b464e6 elementor-widget elementor-widget-heading\" data-id=\"2b464e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Explore what\u2019s possible with Impression Feed\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c566b3b elementor-widget elementor-widget-text-editor\" data-id=\"c566b3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Impression Feed is more than a reporting tool. It\u2019s a foundation for transparency, trust, and transformation in digital advertising. In a world where data-driven strategy is the baseline, Impression Feed empowers advertisers to go further \u2014 fueling smarter decisions, stronger outcomes, and full visibility into every impression that matters.<\/span><\/p><p><span style=\"font-weight: 400;\">Whether you\u2019re starting with the Standard offering or building with Premium, our teams are ready to support your goals with a solution tailored to your data needs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Contact your IAS representative today to learn more about Impression Feed.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf9255a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bf9255a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"https:\/\/integralads.com\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Advertisers, platforms, and partners alike are demanding clearer insights into where their ads run, how they perform, and what\u2019s driving results. But for too long, much of that clarity has been locked inside the programmatic black box. Enter Impression Feed \u2014 addressing the industry\u2019s need for transparency.<\/p>\n","protected":false},"author":59,"featured_media":342248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[303,304,847],"tags":[842],"class_list":["post-343157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-apac-2","category-insights-apac-2","category-products-apac","tag-products-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Elevating Transparency and Performance with IAS\u2019s Impression Feed - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Advertisers, platforms, and partners alike are demanding clearer insights into where their ads run, how they perform, and what\u2019s driving results. 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