{"id":343160,"date":"2025-05-06T12:00:00","date_gmt":"2025-05-06T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/brand-safety-suitability-solutions-spotify-audience-network\/"},"modified":"2025-05-06T12:00:00","modified_gmt":"2025-05-06T12:00:00","slug":"brand-safety-suitability-solutions-spotify-audience-network","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/brand-safety-suitability-solutions-spotify-audience-network\/","title":{"rendered":"IAS Launches Brand Safety and Suitability Solutions on the Spotify Audience Network"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"343160\" class=\"elementor elementor-343160 elementor-341462\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-295a581 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"17835\" data-id=\"295a581\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6322d2b\" data-eae-slider=\"43906\" data-id=\"6322d2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d105043 elementor-widget elementor-widget-heading\" data-id=\"d105043\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Targeting and measurement available now on the Spotify Audience Network<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1042a6 elementor-widget elementor-widget-text-editor\" data-id=\"b1042a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Audio is rapidly expanding, with podcast advertising revenue expected to surpass <\/span><a href=\"https:\/\/integralads.com\/insider\/what-is-podcast-advertising\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">$3 billion in 2027<\/span><\/span><\/a><span style=\"font-weight: 400;\"> in the U.S. alone \u2014 and advertisers need to be equipped with control and confidence for their media buys.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">IAS is pleased to announce with Spotify the launch of new Brand Safety and Suitability Features, inclusive of Targeting and Measurement products for podcasts on the Spotify Audience Network. Powered by best-in-class technology, IAS\u2019s Brand Safety and Suitability Features, inclusive of Targeting and Measurement analyzes speech-to-text signals at the episode-level to classify podcast content across Spotify inventory, at scale. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf475db elementor-widget elementor-widget-heading\" data-id=\"cf475db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">With IAS Brand Safety and Suitability Features, inclusive of Targeting and Measurement, you get:\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-218803b elementor-widget elementor-widget-text-editor\" data-id=\"218803b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Best-in-Class Technology <\/b><span style=\"font-weight: 400;\">that<\/span> <span style=\"font-weight: 400;\">analyzes audio signals at the podcast-level to classify audio content aligned to industry standards, at scale<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Industry-Aligned Control:<\/b><span style=\"font-weight: 400;\"> Set your preferred risk tolerance by choosing the Spotify Brand Suitability Tiers to activate Brand Suitability Targeting which aligns with your brand strategy, which minimizes ad waste and potential risk<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Holistic Brand Safety &amp; Suitability Measurement: <\/b><span style=\"font-weight: 400;\">With these new products, we can ensure campaign-level reporting to validate your campaigns are appearing next to brand suitable podcasts, and that your brand suitability targeting strategy is working as intended<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Drive performance and scale your brand on Spotify. Access the one sheet and <\/span><a href=\"https:\/\/integralads.com\/contact-us\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">contact an IAS representative<\/span><\/span><\/a><span style=\"font-weight: 400;\"> to get started today.\u00a0<\/span><\/p><p><i><span style=\"font-weight: 400;\">Note: IAS Brand Safety and Suitability Features, inclusive of Targeting and Measurement on the Spotify Audience Network is currently available in the U.S.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f097c9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9f097c9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/AMER_Spotify_Podcast_BSS_One_Sheet_IAS.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ACCESS ONE SHEET<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Targeting and measurement available now on the Spotify Audience Network Audio is rapidly expanding, with podcast advertising revenue expected to surpass $3 billion in 2027 in the U.S. alone \u2014 and advertisers need to be equipped with control and confidence&#8230;<\/p>\n","protected":false},"author":59,"featured_media":341465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[302,303,304,305],"tags":[],"class_list":["post-343160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac-2","category-featured-apac-2","category-insights-apac-2","category-our-partners-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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