{"id":343163,"date":"2025-06-26T05:32:18","date_gmt":"2025-06-26T05:32:18","guid":{"rendered":"https:\/\/integralads.com\/insider\/case-study-optimizing-for-quality-attention-drives-superior-results\/"},"modified":"2026-04-27T12:51:47","modified_gmt":"2026-04-27T12:51:47","slug":"case-study-optimizing-for-quality-attention-drives-superior-results","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/case-study-optimizing-for-quality-attention-drives-superior-results\/","title":{"rendered":"Case Study: How Optimising for Quality Attention Drove Superior Results For OMD"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"343163\" class=\"elementor elementor-343163 elementor-343143\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-adf291d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"40474\" data-id=\"adf291d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7759a4d1\" data-eae-slider=\"4290\" data-id=\"7759a4d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d0c931 elementor-widget elementor-widget-heading\" data-id=\"5d0c931\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Background<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8aeb74b elementor-widget elementor-widget-text-editor\" data-id=\"8aeb74b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In an ever-evolving digital advertising landscape, OMD faced the challenge of optimizing their client&#8217;s, a major transportation advertiser, online campaigns to achieve superior performance metrics.<\/p>\n<p>OMD has historically prioritized metrics like cost per quality visit (CPQV), click-through rate (CTR), and cost-per-click (CPC) to drive decisions across their client\u2019s campaigns, but the transportation advertiser realized that more sophisticated indicators were needed to support and inform their optimization decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5be4f0 elementor-widget elementor-widget-heading\" data-id=\"a5be4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Goal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42a202a6 elementor-widget elementor-widget-text-editor\" data-id=\"42a202a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>OMD sought to enhance their client\u2019s campaign effectiveness and gain comprehensive insights into the financial impact of media quality. OMD and their client turned to Integral Ad Science (IAS) to leverage our Quality Attention<sup>TM<\/sup> and Total Visibility<sup>TM<\/sup> solutions, aiming to revolutionize their client\u2019s optimization strategies and gain transparency into financial and performance insights.\u00a0<\/p><p>With this integration, the major transportation advertiser became the first in market to employ Quality Attention<sup>TM<\/sup> with Total Visibility<sup>TM<\/sup> in APAC with OMD.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-548147d dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"548147d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjkyNjM3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD CASE STUDY<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Background In an ever-evolving digital advertising landscape, OMD faced the challenge of optimizing their client a major transportation advertiser\u2019s online campaigns to achieve superior performance metrics. OMD has historically prioritized metrics like cost per quality visit (CPQV), click-through rate (CTR),&#8230;<\/p>\n","protected":false},"author":10,"featured_media":310619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[217],"tags":[],"class_list":["post-343163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Case Study: How Optimising for Quality Attention Drove Superior Results For OMD - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/case-study-optimizing-for-quality-attention-drives-superior-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: How Optimising for Quality Attention Drove Superior Results For OMD\" \/>\n<meta property=\"og:description\" content=\"Background In an ever-evolving digital advertising landscape, OMD faced the challenge of optimizing their client a major transportation advertiser\u2019s online campaigns to achieve superior performance metrics. 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