{"id":343240,"date":"2025-07-08T10:47:03","date_gmt":"2025-07-08T10:47:03","guid":{"rendered":"https:\/\/integralads.com\/?p=343240"},"modified":"2025-07-08T11:00:24","modified_gmt":"2025-07-08T11:00:24","slug":"case-study-milliporesigmas-strategic-programmatic-enhancement-with-ias-post-bid-measurement-solution","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/case-study-milliporesigmas-strategic-programmatic-enhancement-with-ias-post-bid-measurement-solution\/","title":{"rendered":"CASE STUDY: MilliporeSigma\u2019s Strategic Programmatic Enhancement\u00a0with IAS Post-Bid Measurement Solution"},"content":{"rendered":"\n<p><strong>Background<br><\/strong><br>In May 2024, MilliporeSigma is the Life Science business of Merck KGaA, Darmstadt, Germany, and operates as MilliporeSigma in the United States and Canada embarked on a mission to elevate its media campaign efficacy by partnering with IAS. The primary aim was to address challenges relating to media quality, including brand safety, ad fraud, and viewability.\u00a0<\/p>\n\n\n\n<p>Despite an industry filled with obstacles, MilliporeSigma sought to optimize these elements to achieve superior campaign outcomes.<\/p>\n\n\n\n<p><strong>Solution<\/strong><\/p>\n\n\n\n<p>MilliporeSigma collaborated with IAS to implement the Post-Bid Media Quality Solution. This strategic partnership involved.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monthly Check-ins and Reporting: <\/strong>Regular communication facilitated strategic adjustments and rapid response to emerging issues, ensuring ongoing optimization.<\/li>\n\n\n\n<li><strong>Refined Domain Lists and Placements: <\/strong>By continuously refining domain lists and placements, the team was able to enhance brand safety and reduce low-quality impressions.<\/li>\n\n\n\n<li><strong>Campaign Adjustments Based on BAV Performance: <\/strong>Monitoring Brand Safety, Ad Fraud, and Viewability (BAV) metrics allowed the team to make informed decisions, enhancing campaign quality and efficiency.<\/li>\n\n\n\n<li><strong>Continuous Optimizations: <\/strong>Through iterative testing and adjustments, MilliporeSigma and IAS refined their approach, ensuring alignment with evolving benchmarks and standards.<\/li>\n<\/ul>\n\n\n\n<p>Click <a href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/Merck-x-IAS-Case-Study.pdf\">here<\/a> to download the full Case Study<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BackgroundIn May 2024, MilliporeSigma is the Life Science business of Merck KGaA, Darmstadt, Germany, and operates as MilliporeSigma in the United States and Canada embarked on a mission to elevate its media campaign efficacy by partnering with IAS. The primary&#8230;<\/p>\n","protected":false},"author":10,"featured_media":337028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[308,216],"tags":[],"class_list":["post-343240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-apac-2","category-resources-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CASE STUDY: MilliporeSigma\u2019s Strategic Programmatic Enhancement\u00a0with IAS Post-Bid Measurement Solution - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/case-study-milliporesigmas-strategic-programmatic-enhancement-with-ias-post-bid-measurement-solution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CASE STUDY: MilliporeSigma\u2019s Strategic Programmatic Enhancement\u00a0with IAS Post-Bid Measurement Solution\" \/>\n<meta property=\"og:description\" content=\"BackgroundIn May 2024, MilliporeSigma is the Life Science business of Merck KGaA, Darmstadt, Germany, and operates as MilliporeSigma in the United States and Canada embarked on a mission to elevate its media campaign efficacy by partnering with IAS. The primary...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/case-study-milliporesigmas-strategic-programmatic-enhancement-with-ias-post-bid-measurement-solution\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-08T10:47:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-08T11:00:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/09\/Youtube-MISINFORMATION-Insider.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sinead Canny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sinead Canny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/case-study-milliporesigmas-strategic-programmatic-enhancement-with-ias-post-bid-measurement-solution\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/case-study-milliporesigmas-strategic-programmatic-enhancement-with-ias-post-bid-measurement-solution\\\/\"},\"author\":{\"name\":\"Sinead Canny\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/bf5a6d7aa3e90da2d7599b29a70dbba1\"},\"headline\":\"CASE STUDY: MilliporeSigma\u2019s Strategic Programmatic Enhancement\u00a0with IAS Post-Bid Measurement Solution\",\"datePublished\":\"2025-07-08T10:47:03+00:00\",\"dateModified\":\"2025-07-08T11:00:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/case-study-milliporesigmas-strategic-programmatic-enhancement-with-ias-post-bid-measurement-solution\\\/\"},\"wordCount\":198,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/case-study-milliporesigmas-strategic-programmatic-enhancement-with-ias-post-bid-measurement-solution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Youtube-MISINFORMATION-Insider.png\",\"articleSection\":[\"Case Studies\",\"Resources\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/case-study-milliporesigmas-strategic-programmatic-enhancement-with-ias-post-bid-measurement-solution\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/case-study-milliporesigmas-strategic-programmatic-enhancement-with-ias-post-bid-measurement-solution\\\/\",\"name\":\"CASE STUDY: MilliporeSigma\u2019s Strategic Programmatic Enhancement\u00a0with IAS Post-Bid Measurement Solution - 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