{"id":343426,"date":"2025-08-20T07:21:37","date_gmt":"2025-08-20T07:21:37","guid":{"rendered":"https:\/\/integralads.com\/?p=343426"},"modified":"2025-08-20T22:00:54","modified_gmt":"2025-08-20T22:00:54","slug":"research-india-festive-online-shopping-outlook","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/research-india-festive-online-shopping-outlook\/","title":{"rendered":"Research: India Festive Online Shopping Outlook"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"343426\" class=\"elementor elementor-343426\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4486d0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"10566\" data-id=\"4486d0d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6938669\" data-eae-slider=\"12791\" data-id=\"6938669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70ba9c8 elementor-widget elementor-widget-text-editor\" data-id=\"70ba9c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Festival shopping has evolved as online shopping has evolved. Retailers can utilise the digital space to reach more consumers than ever before. Using their devices, consumers can easily find gift ideas, deals and promotions, and easy checkout methods without even walking inside of a store.<\/p><p>With the festival season around the corner, consumers are thinking about their plan for buying gifts for their loved ones. This includes budgeting and looking at where they are going to shop. Consequently, advertisers are thinking about how to appeal to consumers during the festival season.\u00a0<\/p><p>This study explores how consumers are approaching the upcoming festival season. It also seeks to understand how consumers factor in digital advertising when purchasing products and how they perceive ads next to the content they are viewing online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Festival shopping has evolved as online shopping has evolved. Retailers can utilise the digital space to reach more consumers than ever before. Using their devices, consumers can easily find gift ideas, deals and promotions, and easy checkout methods without even&#8230;<\/p>\n","protected":false},"author":34,"featured_media":343439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[175,768],"tags":[],"class_list":["post-343426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-apac","category-research-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Research: India Festive Online Shopping Outlook - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/research-india-festive-online-shopping-outlook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Research: India Festive Online Shopping Outlook\" \/>\n<meta property=\"og:description\" content=\"Festival shopping has evolved as online shopping has evolved. Retailers can utilise the digital space to reach more consumers than ever before. Using their devices, consumers can easily find gift ideas, deals and promotions, and easy checkout methods without even...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/research-india-festive-online-shopping-outlook\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-20T07:21:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-20T22:00:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/08\/Insider-Tile-Festive-Shopping-image_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"mbani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mbani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/research-india-festive-online-shopping-outlook\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/research-india-festive-online-shopping-outlook\/\"},\"author\":{\"name\":\"mbani\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/129b6abdd7655c1c3ea25b249b6c1e37\"},\"headline\":\"Research: India Festive Online Shopping Outlook\",\"datePublished\":\"2025-08-20T07:21:37+00:00\",\"dateModified\":\"2025-08-20T22:00:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/research-india-festive-online-shopping-outlook\/\"},\"wordCount\":135,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/research-india-festive-online-shopping-outlook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/08\/Insider-Tile-Festive-Shopping-image_.png\",\"articleSection\":[\"Guides\",\"Research\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/research-india-festive-online-shopping-outlook\/\",\"url\":\"https:\/\/integralads.com\/apac\/insider\/research-india-festive-online-shopping-outlook\/\",\"name\":\"Research: India Festive Online Shopping Outlook - 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