{"id":343475,"date":"2025-09-01T10:53:30","date_gmt":"2025-09-01T10:53:30","guid":{"rendered":"https:\/\/integralads.com\/?p=343475"},"modified":"2025-09-02T06:15:52","modified_gmt":"2025-09-02T06:15:52","slug":"case-study-elevating-brand-safety-for-hp-india-with-quality-sync-pre-bid","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/case-study-elevating-brand-safety-for-hp-india-with-quality-sync-pre-bid\/","title":{"rendered":"CASE STUDY: ELEVATING BRAND SAFETY FOR HP INDIA WITH QUALITY SYNC PRE-BID"},"content":{"rendered":"\n<p>HP India, a leader in the technological industry, aimed to assess their media performance by analyzing their brand safety and suitability rates. HP India was interested in leveraging a product that assists in improving performance metrics, like brand safety pass rate, app\/url exclusion list failure rate, and failure rates for brand suitability.&nbsp;<\/p>\n\n\n\n<p>In March and April, HP India ran across their favored DSP campaigns without IAS Quality Sync Pre-Bid (QSP) activated. During this period, they experienced higher failure rates for brand suitability and app-level quality, which raised significant brand safety concerns.<\/p>\n\n\n\n<p>HP India was seeing high post bid failure rates for undesirable mobile app inventory, and HP India couldn\u2019t proactively prevent their ads from appearing on undesirable mobile app inventory.<\/p>\n\n\n\n<p><strong>The Goal<\/strong><\/p>\n\n\n\n<p>Supported by IAS, HP India sought to understand the extent of the positive impact of Quality Sync, which seamlessly syncs pre- and post-bid settings, including app bundle IDs, within a single segment. This was activated in May and June, providing an effective workaround and leading to positive results.<\/p>\n\n\n\n<p><strong>To read more about the process and results, click <a href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/IN_Quality_Sync_HP_Case_Study_IAS.pdf?version=0\">here<\/a> to download the full Case Study.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HP India, a leader in the technological industry, aimed to assess their media performance by analyzing their brand safety and suitability rates. HP India was interested in leveraging a product that assists in improving performance metrics, like brand safety pass&#8230;<\/p>\n","protected":false},"author":10,"featured_media":305523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[308,216],"tags":[],"class_list":["post-343475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-apac-2","category-resources-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CASE STUDY: ELEVATING BRAND SAFETY FOR HP INDIA WITH QUALITY SYNC PRE-BID - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/case-study-elevating-brand-safety-for-hp-india-with-quality-sync-pre-bid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CASE STUDY: ELEVATING BRAND SAFETY FOR HP INDIA WITH QUALITY SYNC PRE-BID\" \/>\n<meta property=\"og:description\" content=\"HP India, a leader in the technological industry, aimed to assess their media performance by analyzing their brand safety and suitability rates. HP India was interested in leveraging a product that assists in improving performance metrics, like brand safety pass...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/case-study-elevating-brand-safety-for-hp-india-with-quality-sync-pre-bid\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-01T10:53:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-02T06:15:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2021\/09\/APAC_Brand_Safety_Guide_Insider_Tile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sinead Canny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sinead Canny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/case-study-elevating-brand-safety-for-hp-india-with-quality-sync-pre-bid\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/case-study-elevating-brand-safety-for-hp-india-with-quality-sync-pre-bid\/\"},\"author\":{\"name\":\"Sinead Canny\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/bf5a6d7aa3e90da2d7599b29a70dbba1\"},\"headline\":\"CASE STUDY: ELEVATING BRAND SAFETY FOR HP INDIA WITH QUALITY SYNC PRE-BID\",\"datePublished\":\"2025-09-01T10:53:30+00:00\",\"dateModified\":\"2025-09-02T06:15:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/case-study-elevating-brand-safety-for-hp-india-with-quality-sync-pre-bid\/\"},\"wordCount\":201,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/case-study-elevating-brand-safety-for-hp-india-with-quality-sync-pre-bid\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2021\/09\/APAC_Brand_Safety_Guide_Insider_Tile.jpg\",\"articleSection\":[\"Case Studies\",\"Resources\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/case-study-elevating-brand-safety-for-hp-india-with-quality-sync-pre-bid\/\",\"url\":\"https:\/\/integralads.com\/apac\/insider\/case-study-elevating-brand-safety-for-hp-india-with-quality-sync-pre-bid\/\",\"name\":\"CASE STUDY: ELEVATING BRAND SAFETY FOR HP INDIA WITH QUALITY SYNC PRE-BID - 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