{"id":343481,"date":"2025-09-05T08:31:19","date_gmt":"2025-09-05T08:31:19","guid":{"rendered":"https:\/\/integralads.com\/?p=343481"},"modified":"2026-04-27T12:51:46","modified_gmt":"2026-04-27T12:51:46","slug":"quality-attention-drives-brand-lift-for-pernod-ricard","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/quality-attention-drives-brand-lift-for-pernod-ricard\/","title":{"rendered":"Quality Attention\u2122 Drives Brand Lift for Pernod Ricard"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"343481\" class=\"elementor elementor-343481\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-08a0f50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"82091\" data-id=\"08a0f50\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-367eae2\" data-eae-slider=\"61878\" data-id=\"367eae2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ba3fca elementor-widget elementor-widget-heading\" data-id=\"1ba3fca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IAS &amp; INTAGE uncover how higher attention boosts brand awareness and purchase intent<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7d1d918 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"88859\" data-id=\"7d1d918\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fc7b8a\" data-eae-slider=\"67439\" data-id=\"7fc7b8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bf85fa elementor-widget elementor-widget-text-editor\" data-id=\"8bf85fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS Japan partnered with INTAGE, a leading online survey provider, to better understand the relationship between brand KPIs and IAS Quality Attention<\/span><span style=\"font-weight: 400;\">TM<\/span><span style=\"font-weight: 400;\"> scores for Pernod Ricard\u2019s&nbsp; Chivas Regal brand.<\/span><\/p>\n<p><\/p>\n<p><b>STUDY DESIGN<\/b><\/p><p><span style=\"font-size: 18.004px; background-color: transparent; letter-spacing: 0em;\">Together, IAS and INTAGE conducted a brand lift study, analyzing how varying levels of IAS Quality Attention\u2122 scores influenced campaign performance. A custom KPI analysis segmented results into low attention (scores 1\u201357) and high attention (scores 58+) groups.<\/span><\/p><p><b style=\"background-color: transparent; letter-spacing: 0em;\"><br>THE RESULTS<\/b><\/p><p><span style=\"background-color: transparent; font-size: 18.004px; letter-spacing: 0em;\">The findings highlighted the powerful impact of attention:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Among whiskey-interested audiences, ads with above-average Quality Attention\u2122 scores drove<\/span> <span style=\"font-weight: 400;\">a<\/span><b> 10% higher lift in brand awareness <\/b><span style=\"font-weight: 400;\">&nbsp;compared to lower-attention ads.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">These high-attention audiences were also <\/span><b>5% more likely to purchase Chivas Regal<\/b><span style=\"font-weight: 400;\">, demonstrating stronger engagement and intent among key decision-makers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br>Download <\/span><b>the full case study<\/b> <b>now <\/b><span style=\"font-weight: 400;\">to learn how Pernod Ricard maximized campaign impact through higher attention.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAS Japan partnered with INTAGE, a leading online survey provider, to better understand the relationship between brand KPIs and IAS Quality AttentionTM scores for Pernod Ricard\u2019s  Chivas Regal brand.<\/p>\n","protected":false},"author":34,"featured_media":342143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[771,217,304],"tags":[],"class_list":["post-343481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attention-apac","category-case-studies-apac","category-insights-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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