{"id":343921,"date":"2025-09-30T12:00:00","date_gmt":"2025-09-30T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/publica-by-ias-and-samsung-ads-renew-exclusive-global-ctv-partnership\/"},"modified":"2025-09-30T12:00:00","modified_gmt":"2025-09-30T12:00:00","slug":"publica-by-ias-and-samsung-ads-renew-exclusive-global-ctv-partnership","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/publica-by-ias-and-samsung-ads-renew-exclusive-global-ctv-partnership\/","title":{"rendered":"Publica by IAS and Samsung Ads Renew Exclusive Global CTV Partnership"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"343921\" class=\"elementor elementor-343921 elementor-343769\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5768594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"53812\" data-id=\"5768594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57eee48\" data-eae-slider=\"5194\" data-id=\"57eee48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5514ae6 elementor-widget elementor-widget-text-editor\" data-id=\"5514ae6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Publica by IAS and Samsung Ads have renewed their exclusive global partnership to continue powering premium connected TV (CTV) advertising experiences. The extended collaboration strengthens a relationship that monetizes video programming across CTV inventory more effectively while ensuring that Samsung TV Plus viewers enjoy a seamless experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ef45e elementor-widget elementor-widget-heading\" data-id=\"c6ef45e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A partnership built on scale and innovation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18ba96c elementor-widget elementor-widget-text-editor\" data-id=\"18ba96c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The combination of Samsung Ads\u2019 massive audience and Publica\u2019s purpose-built CTV technology creates a powerful foundation for the next era of streaming. Advertisers gain transparent, performance-driven access to premium inventory, while viewers enjoy free, high-quality content with ad experiences that feel natural and unobtrusive.<\/span><\/p><p><span style=\"font-weight: 400;\">By extending their exclusive global partnership, which began in 2022, Publica and Samsung Ads are proving that premium, ad-supported streaming can deliver for publishers, advertisers, and audiences alike.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2272abc elementor-widget elementor-widget-heading\" data-id=\"2272abc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Powering better ad experiences\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e262fd elementor-widget elementor-widget-text-editor\" data-id=\"9e262fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Audiences expect CTV to feel as smooth as traditional television, even as the underlying infrastructure is powered by programmatic technology. Through this renewed partnership, Publica helps Samsung Ads meet this expectation through a set of advanced tools that deliver polished, linear-like ad breaks without sacrificing performance.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advanced ad serving<\/b><span style=\"font-weight: 400;\">: Granular controls enable precise targeting and optimization so each ad break feels natural while delivering the precision of digital.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Smart ad pod decisioning<\/b><span style=\"font-weight: 400;\">: Slot-level targeting allows for first-pod placement or category exclusivity, helping advertisers maximize impact and manage frequency.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unified auctions<\/b><span style=\"font-weight: 400;\">: All demand sources compete in a single, transparent auction that drives revenue and ensures fair access for buyers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Server-side ad insertion (SSAI)<\/b><span style=\"font-weight: 400;\">: Tiering, deduplication, and competitive separation keep ads relevant while maintaining a smooth viewing experience.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">These capabilities allow Samsung Ads to balance the needs of advertisers with the expectations of viewers\u2014an essential factor in the continued growth of Samsung TV Plus.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80f9643 elementor-widget elementor-widget-heading\" data-id=\"80f9643\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expanding opportunities for advertisers\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-682f966 elementor-widget elementor-widget-text-editor\" data-id=\"682f966\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For advertisers, the partnership means more than just access to inventory. With Publica\u2019s unified auction and advanced pod construction technology, buyers can plan campaigns with greater confidence and flexibility.<\/span><\/p><p><span style=\"font-weight: 400;\">Programmatic access to Samsung TV Plus inventory allows marketers to extend their reach across a diverse mix of live channels and on-demand content, all while maintaining control over frequency and placement. The result is a premium environment where brands can scale campaigns and achieve measurable outcomes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0c492e elementor-widget elementor-widget-heading\" data-id=\"e0c492e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Setting the stage for the future of CTV\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-622f9fa elementor-widget elementor-widget-text-editor\" data-id=\"622f9fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The renewal signals a continued focus on innovation in a fast-evolving marketplace. As streaming adoption accelerates and new ad formats emerge, Samsung Ads and Publica are committed to delivering the tools, data, and flexibility that advertisers need to connect with audiences across the globe.<\/span><\/p><p><span style=\"font-weight: 400;\">For more information, please read the <a href=\"https:\/\/integralads.com\/news\/samsung-ads-and-publica-announce-extension-2025\/\"><span style=\"text-decoration: underline;\">press release<\/span><\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Publica by IAS and Samsung Ads have renewed their exclusive global partnership to continue powering premium connected TV (CTV) advertising experiences. The extended collaboration strengthens a relationship that monetizes video programming across CTV inventory more effectively while ensuring that Samsung&#8230;<\/p>\n","protected":false},"author":59,"featured_media":343771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[311,305,786],"tags":[],"class_list":["post-343921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-apac-2","category-our-partners-apac","category-publisher-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Publica by IAS and Samsung Ads Renew Exclusive Global CTV Partnership - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Publica by IAS and Samsung Ads Renew Exclusive Global CTV Partnership\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/publica-by-ias-and-samsung-ads-renew-exclusive-global-ctv-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publica by IAS and Samsung Ads Renew Exclusive Global CTV Partnership\" \/>\n<meta property=\"og:description\" content=\"Publica by IAS and Samsung Ads Renew Exclusive Global CTV Partnership\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/publica-by-ias-and-samsung-ads-renew-exclusive-global-ctv-partnership\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-30T12:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Samsung-Ads-Lockup-2-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/publica-by-ias-and-samsung-ads-renew-exclusive-global-ctv-partnership\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/publica-by-ias-and-samsung-ads-renew-exclusive-global-ctv-partnership\\\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Publica by IAS and Samsung Ads Renew Exclusive Global CTV Partnership\",\"datePublished\":\"2025-09-30T12:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/publica-by-ias-and-samsung-ads-renew-exclusive-global-ctv-partnership\\\/\"},\"wordCount\":434,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/publica-by-ias-and-samsung-ads-renew-exclusive-global-ctv-partnership\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Samsung-Ads-Lockup-2-1-1.png\",\"articleSection\":[\"CTV &amp; Video\",\"Our Partners\",\"Publisher\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/publica-by-ias-and-samsung-ads-renew-exclusive-global-ctv-partnership\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/publica-by-ias-and-samsung-ads-renew-exclusive-global-ctv-partnership\\\/\",\"name\":\"Publica by IAS and Samsung Ads Renew Exclusive Global CTV Partnership - 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