{"id":344407,"date":"2025-12-08T15:07:17","date_gmt":"2025-12-08T15:07:17","guid":{"rendered":"https:\/\/integralads.com\/?p=344407"},"modified":"2026-03-31T10:17:22","modified_gmt":"2026-03-31T10:17:22","slug":"au-edition-2026-ias-industry-pulse-report","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/au-edition-2026-ias-industry-pulse-report\/","title":{"rendered":"AU Edition: 2026 IAS Industry Pulse Report"},"content":{"rendered":"\n

Industry experts reveal what\u2019s next for digital media in 2026<\/h2>\n\n\n\n

As we head into 2026, the digital media landscape is entering a defining new chapter. IAS partnered with YouGov<\/strong> <\/a>to survey nearly 300 AU media experts across brands, agencies, publishers, and ad tech to uncover the opportunities and challenges that will shape the year ahead.<\/p>\n\n\n\n

The 2026 Industry Pulse Report: AU Edition <\/strong>provides a first look at how advertisers and publishers are preparing for an era defined by AI, video-first consumer behavior, and a demand for quality.<\/p>\n\n\n\n

Here\u2019s a preview of what you\u2019ll find inside:<\/strong><\/h2>\n\n\n\n
    \n
  • Connected TV (CTV) <\/strong>becomes the premium battleground for attention with 82% saying measuring attention on CTV will be vital for evaluating outcomes in 2026<\/li>\n<\/ul>\n\n\n\n
      \n
    • Retail Media Networks<\/strong> evolve into full-funnel, quality-first ecosystems – 82% citing viewability as a core RMN KPI<\/li>\n<\/ul>\n\n\n\n
        \n
      • Social media<\/strong> surges, but transparency gaps and the rapid rise of AI-generated content threaten advertiser confidence with 83% of media experts citing Attention and Viewability as critical metrics for evaluating campaign performance.<\/li>\n<\/ul>\n\n\n\n

        Get ahead of the curve now and investigate possibilities to shape your future media strategy.<\/p>\n\n\n\n

        Unlock the full 2026 insights: Download the report today.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

        As we head into 2026, the digital media landscape is entering a defining new chapter. IAS partnered with YouGov to survey nearly 300 AU media experts across brands, agencies, publishers, and ad tech to uncover the opportunities and challenges that will shape the year ahead.<\/p>\n","protected":false},"author":10,"featured_media":344378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[307,302,217,326,303,175,786,219],"tags":[],"class_list":["post-344407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-apac-2","category-brand-safety-suitability-apac-2","category-case-studies-apac","category-contextual-targeting-apac-2","category-featured-apac-2","category-guides-apac","category-publisher-apac-2","category-research-apac"],"acf":[],"yoast_head":"\nAU Edition: 2026 IAS Industry Pulse Report - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"As we head into 2026, the digital media landscape is entering a defining new chapter. 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