{"id":344484,"date":"2025-11-13T13:00:00","date_gmt":"2025-11-13T13:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\/"},"modified":"2025-12-17T02:27:06","modified_gmt":"2025-12-17T02:27:06","slug":"ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\/","title":{"rendered":"IAS Earns MRC Accreditation for Third-Party Measurement on Amazon Properties"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"344484\" class=\"elementor elementor-344484 elementor-344301\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-d82d101 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"53695\" data-id=\"d82d101\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3594ecb\" data-eae-slider=\"72660\" data-id=\"3594ecb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51565d9 elementor-widget elementor-widget-heading\" data-id=\"51565d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IAS is accredited for impression, viewability, and invalid traffic measurement on Amazon DSP\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d69776 elementor-widget elementor-widget-text-editor\" data-id=\"4d69776\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Integral Ad Science achieved a major industry milestone\u2014earning Media Rating Council (MRC) accreditation for its server-to-server (S2S) integration of Amazon DSP impression, viewability and invalid traffic data into its digital ad measurement platform.<\/span><\/p><p><span style=\"font-weight: 400;\">This accreditation validates the accuracy and transparency of IAS\u2019s measurement solutions, reinforcing our commitment to helping advertisers measure what matters most\u2014performance they can trust.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d2a57 elementor-widget elementor-widget-heading\" data-id=\"62d2a57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Setting a new standard for trusted measurement\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41af1c elementor-widget elementor-widget-text-editor\" data-id=\"f41af1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As advertisers expand their presence across multiple digital platforms, achieving a consistent and transparent view of performance remains a challenge. Many platforms limit access to independent verification, or provide it offline through clean room environments only, leaving advertisers to rely on internal reporting that may not reflect the full picture.<\/span><\/p><p><span style=\"font-weight: 400;\">IAS is addressing this industry-wide need by setting a new benchmark for accountability. Our MRC-accredited integration with Amazon DSP data delivers the independent validation in near real time that brands and agencies have been seeking, helping ensure that every impression is accurate, viewable, and free of invalid traffic.<\/span><\/p><p><span style=\"font-weight: 400;\">This milestone reinforces IAS\u2019s ongoing commitment to building trust in digital media measurement and creating a more transparent advertising ecosystem for all.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef95453 elementor-widget elementor-widget-heading\" data-id=\"ef95453\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How IAS measurement works on Amazon DSP\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9165cb6 elementor-widget elementor-widget-text-editor\" data-id=\"9165cb6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS and Amazon DSP have developed a unique integration model that enables independent, third-party measurement while upholding Amazon DSP\u2019s strict privacy and data protection standards. This collaboration ensures advertisers gain trusted transparency into their campaigns without compromising user privacy.<\/span><\/p><p><span style=\"font-weight: 400;\">Through this integration, IAS is accredited for the measurement and reporting of both display and video ads across desktop web, mobile web, and mobile app environments. The accreditation covers key metrics including:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Impressions:<\/b><span style=\"font-weight: 400;\"> Ensuring accurate and validated delivery data for every ad served<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Viewable impressions:<\/b><span style=\"font-weight: 400;\"> Confirming that ads meet industry standards for visibility<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Invalid traffic (IVT):<\/b><span style=\"font-weight: 400;\"> Detecting and filtering fraudulent or non-human activity to ensure real engagement<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Advertisers running campaigns through Amazon DSP can access these insights via a server-to-server (S2S) integration, providing direct, MRC-accredited reporting. This enables teams to analyze performance, reduce media waste, and optimize toward the most impactful placements with the confidence that their measurement meets the industry\u2019s highest standards.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06c0944 elementor-widget elementor-widget-heading\" data-id=\"06c0944\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Driving greater transparency across the industry\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-211ebc6 elementor-widget elementor-widget-text-editor\" data-id=\"211ebc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This achievement demonstrates IAS\u2019s continued leadership in media quality and transparency\u2014helping advertisers make every impression count through independently verified, privacy-conscious measurement in near real time.<\/span><\/p><p><span style=\"font-weight: 400;\">With this accreditation, IAS continues to set the benchmark for trust, providing advertisers, agencies, and platforms with the data and insights needed to drive better outcomes across digital media.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science achieved a major industry milestone\u2014earning Media Rating Council (MRC) accreditation for its server-to-server (S2S) integration of Amazon DSP impression, viewability and invalid traffic data into its digital ad measurement platform. Read more here.<\/p>\n","protected":false},"author":59,"featured_media":344339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[303,304],"tags":[],"class_list":["post-344484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-apac-2","category-insights-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS Earns MRC Accreditation for Third-Party Measurement on Amazon Properties - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"IAS is accredited for impression, viewability, and invalid traffic measurement on Amazon DSP.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Earns MRC Accreditation for Third-Party Measurement on Amazon Properties\" \/>\n<meta property=\"og:description\" content=\"IAS is accredited for impression, viewability, and invalid traffic measurement on Amazon DSP.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-13T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T02:27:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/11\/IAS-x-Amazon-x-MRC-Lockup-Vertical-Color-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\\\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"IAS Earns MRC Accreditation for Third-Party Measurement on Amazon Properties\",\"datePublished\":\"2025-11-13T13:00:00+00:00\",\"dateModified\":\"2025-12-17T02:27:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\\\/\"},\"wordCount\":436,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/IAS-x-Amazon-x-MRC-Lockup-Vertical-Color-2.png\",\"articleSection\":[\"Featured\",\"Insights\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\\\/\",\"name\":\"IAS Earns MRC Accreditation for Third-Party Measurement on Amazon Properties - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/IAS-x-Amazon-x-MRC-Lockup-Vertical-Color-2.png\",\"datePublished\":\"2025-11-13T13:00:00+00:00\",\"dateModified\":\"2025-12-17T02:27:06+00:00\",\"description\":\"IAS is accredited for impression, viewability, and invalid traffic measurement on Amazon DSP.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\\\/#breadcrumb\"},\"inLanguage\":\"en-APAC\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/IAS-x-Amazon-x-MRC-Lockup-Vertical-Color-2.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/IAS-x-Amazon-x-MRC-Lockup-Vertical-Color-2.png\",\"width\":1200,\"height\":1200,\"caption\":\"IAS x Amazon x MRC Lockup, Vertical, Color\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/apac\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IAS Earns MRC Accreditation for Third-Party Measurement on Amazon Properties\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-APAC\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbb1eb8d41477c4193f06c013629e755\",\"name\":\"IAS Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g\",\"caption\":\"IAS Team\"},\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/author\\\/ias-team\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IAS Earns MRC Accreditation for Third-Party Measurement on Amazon Properties - Integral Ad Science","description":"IAS is accredited for impression, viewability, and invalid traffic measurement on Amazon DSP.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/apac\/insider\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\/","og_locale":"en_US","og_type":"article","og_title":"IAS Earns MRC Accreditation for Third-Party Measurement on Amazon Properties","og_description":"IAS is accredited for impression, viewability, and invalid traffic measurement on Amazon DSP.","og_url":"https:\/\/integralads.com\/apac\/insider\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\/","og_site_name":"Integral Ad Science","article_published_time":"2025-11-13T13:00:00+00:00","article_modified_time":"2025-12-17T02:27:06+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/11\/IAS-x-Amazon-x-MRC-Lockup-Vertical-Color-2.png","type":"image\/png"}],"author":"IAS Team","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS Team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/apac\/insider\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/apac\/insider\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\/"},"author":{"name":"IAS Team","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755"},"headline":"IAS Earns MRC Accreditation for Third-Party Measurement on Amazon Properties","datePublished":"2025-11-13T13:00:00+00:00","dateModified":"2025-12-17T02:27:06+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\/"},"wordCount":436,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/11\/IAS-x-Amazon-x-MRC-Lockup-Vertical-Color-2.png","articleSection":["Featured","Insights"],"inLanguage":"en-APAC"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/apac\/insider\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\/","url":"https:\/\/integralads.com\/apac\/insider\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\/","name":"IAS Earns MRC Accreditation for Third-Party Measurement on Amazon Properties - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/apac\/insider\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/apac\/insider\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/11\/IAS-x-Amazon-x-MRC-Lockup-Vertical-Color-2.png","datePublished":"2025-11-13T13:00:00+00:00","dateModified":"2025-12-17T02:27:06+00:00","description":"IAS is accredited for impression, viewability, and invalid traffic measurement on Amazon DSP.","breadcrumb":{"@id":"https:\/\/integralads.com\/apac\/insider\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\/#breadcrumb"},"inLanguage":"en-APAC","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/apac\/insider\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\/"]}]},{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/apac\/insider\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/11\/IAS-x-Amazon-x-MRC-Lockup-Vertical-Color-2.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/11\/IAS-x-Amazon-x-MRC-Lockup-Vertical-Color-2.png","width":1200,"height":1200,"caption":"IAS x Amazon x MRC Lockup, Vertical, Color"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/apac\/insider\/ias-earns-mrc-accreditation-for-third-party-measurement-on-amazon-properties\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/apac\/"},{"@type":"ListItem","position":2,"name":"IAS Earns MRC Accreditation for Third-Party Measurement on Amazon Properties"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-APAC"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755","name":"IAS Team","image":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g","caption":"IAS Team"},"url":"https:\/\/integralads.com\/apac\/insider\/author\/ias-team\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/344484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/comments?post=344484"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/posts\/344484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media\/344339"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media?parent=344484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/categories?post=344484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/tags?post=344484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}