{"id":344485,"date":"2025-11-12T12:00:00","date_gmt":"2025-11-12T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/how-kinesso-drove-a-33-lift-in-conversions-with-dynamic-performance-profiles\/"},"modified":"2025-11-12T12:00:00","modified_gmt":"2025-11-12T12:00:00","slug":"how-kinesso-drove-a-33-lift-in-conversions-with-dynamic-performance-profiles","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/how-kinesso-drove-a-33-lift-in-conversions-with-dynamic-performance-profiles\/","title":{"rendered":"How Kinesso Drove a 33% Lift in Conversions with IAS&#8217;s Dynamic Performance Profiles"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"344485\" class=\"elementor elementor-344485 elementor-344313\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f13b73b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"808\" data-id=\"f13b73b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c1efb3\" data-eae-slider=\"26629\" data-id=\"3c1efb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f445e22 elementor-widget elementor-widget-heading\" data-id=\"f445e22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9944562 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"32294\" data-id=\"9944562\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-753414d\" data-eae-slider=\"85504\" data-id=\"753414d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-373fcdb elementor-widget elementor-widget-pix-numbers\" data-id=\"373fcdb\" data-element_type=\"widget\" data-widget_type=\"pix-numbers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix_numbers animate-math \"><div><h3 class=\"align-self-center text-center \"><span class=\"font-weight-bold text-green\" style=\"\"><\/span><span class=\"number font-weight-bold text-green\" style=\"\" data-duration=\"3000\" data-to=\"33\">0<\/span><span class=\"font-weight-bold text-green\" style=\"\">%<\/span><\/h3><\/div><div class=\"w-100 text-center\"><h6 class=\"mt-0 text-black font-weight-bold\" style=\"font-size:20px;\">increase in conversions<\/h6><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-647fea4\" data-eae-slider=\"90741\" data-id=\"647fea4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f80089 elementor-widget elementor-widget-pix-numbers\" data-id=\"1f80089\" data-element_type=\"widget\" data-widget_type=\"pix-numbers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix_numbers animate-math \"><div><h3 class=\"align-self-center text-center \"><span class=\"font-weight-bold text-green\" style=\"\"><\/span><span class=\"number font-weight-bold text-green\" style=\"\" data-duration=\"3000\" data-to=\"14\">0<\/span><span class=\"font-weight-bold text-green\" style=\"\">%<\/span><\/h3><\/div><div class=\"w-100 text-center\"><h6 class=\"mt-0 text-black font-weight-bold\" style=\"font-size:20px;\">decrease in cost per conversion<\/h6><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3330279 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"94697\" data-id=\"3330279\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c94e363\" data-eae-slider=\"56048\" data-id=\"c94e363\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-363aeb3 elementor-widget elementor-widget-heading\" data-id=\"363aeb3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenge: Finding Efficiency in Precision\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0196b57 elementor-widget elementor-widget-text-editor\" data-id=\"0196b57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A leading telecommunications brand wanted to uncover the most effective strategy to reach its ideal audience and deliver on key performance indicators (KPIs). As the advertiser expanded its digital offerings, the challenge was clear: how to optimize campaigns for performance <\/span><b>without adding manual workload<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Kinesso, the agency partner, was ready to test innovative technologies that could surface actionable insights from campaign data and drive measurable brand improvement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a790e elementor-widget elementor-widget-heading\" data-id=\"c7a790e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Approach: AI-Powered Optimization with IAS\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-635a997 elementor-widget elementor-widget-text-editor\" data-id=\"635a997\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To tackle the challenge, Kinesso turned to IAS and our Dynamic Performance Profiles \u2014 an AI-driven solution designed to optimize campaign targeting in real time.<\/span><\/p><p><span style=\"font-weight: 400;\">Having already leveraged IAS\u2019s Total Visibility\u2122 solution, Kinesso sought an optimization tool to meet performance goals. Dynamic Performance Profiles was the answer: it continuously analyzes campaign data, identifies top-performing contextual segments, and<\/span><b> automatically replaces underperforming ones.<\/b><\/p><p><span style=\"font-weight: 400;\">The result? A \u201ctarget high-performing content with ease\u201d approach that freed up time for Kinesso\u2019s team while improving campaign outcomes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7011d3 elementor-widget elementor-widget-heading\" data-id=\"d7011d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Results: Better Performance, Lower Costs\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d253ea elementor-widget elementor-widget-text-editor\" data-id=\"1d253ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The partnership delivered clear, quantifiable success. By activating Dynamic Performance Profiles, Kinesso\u2019s client achieved:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><strong>+33% increase in conversion rate<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><strong>-14% decrease in cost per conversion<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Compared to the client\u2019s previous benchmark campaigns, Dynamic Performance Profiles helped maximize reach, boost conversions, and deliver measurable efficiency gains \u2014 <\/span><b>all<\/b><span style=\"font-weight: 400;\"> <strong>without added manual optimization<\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d2fc6e elementor-widget elementor-widget-heading\" data-id=\"4d2fc6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Want to learn more about how you can improve performance and lower costs with Dynamic Performance Profiles?\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7d8c4a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e7d8c4a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/integralads.com\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kinesso sought an automatic tool to meet performance goals for their major advertiser client. Dynamic Performance Profiles was the answer \u2014 read more to find out why.<\/p>\n","protected":false},"author":59,"featured_media":344316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[308,303,766],"tags":[],"class_list":["post-344485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-apac-2","category-featured-apac-2","category-programmatic-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Kinesso Drove a 33% Lift in Conversions with IAS&#039;s Dynamic Performance Profiles - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/how-kinesso-drove-a-33-lift-in-conversions-with-dynamic-performance-profiles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Kinesso Drove a 33% Lift in Conversions with IAS&#039;s Dynamic Performance Profiles\" \/>\n<meta property=\"og:description\" content=\"Kinesso sought an automatic tool to meet performance goals for their major advertiser client. 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