{"id":344544,"date":"2025-12-23T13:42:35","date_gmt":"2025-12-23T13:42:35","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-priorities-in-2026\/"},"modified":"2026-03-31T12:51:28","modified_gmt":"2026-03-31T12:51:28","slug":"ias-priorities-in-2026","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-priorities-in-2026\/","title":{"rendered":"From Achievement to Acceleration: Looking Ahead to IAS Priorities in 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"344544\" class=\"elementor elementor-344544 elementor-344502\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e241ef9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"17203\" data-id=\"e241ef9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d6acac\" data-eae-slider=\"85793\" data-id=\"6d6acac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6a0c49 elementor-widget elementor-widget-heading\" data-id=\"c6a0c49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">By Lisa Utzschneider, CEO<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13237e7 elementor-widget elementor-widget-text-editor\" data-id=\"13237e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A defining moment for IAS in 2025 was our acquisition by <\/span><b>Novacap<\/b><span style=\"font-weight: 400;\"> which I\u2019m delighted to share we completed today. This marks an exciting new chapter for the company. As a private organization, we have greater flexibility to make strategic investments, pursue ambitious R&amp;D initiatives, and continue evolving our AI-first platform \u2014 all in service of delivering even greater value to our customers and partners.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As we close out 2025, I\u2019m incredibly proud of the category-defining progress the IAS team delivered. This year, we launched our <\/span><b>Total Media Performance (TMP) suite<\/b><span style=\"font-weight: 400;\"> for programmatic supply path optimization, introduced <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/insider\/introducing-ias-agent-ai-powered-assistant\/\"><b>IAS Agent<\/b><\/a><\/span><span style=\"font-weight: 400;\">, our AI-powered assistant that activates campaigns, uncovers insights, and optimizes performance, and were named the <\/span><b>sole recipient of <\/b><a href=\"https:\/\/www.adweek.com\/brand-marketing\/adweek-tech-stack-awards-the-ai-ux-data-and-crm-solutions-to-your-21st-century-problems\/\"><b><span style=\"text-decoration: underline;\">Adweek\u2019s Tech Stack Award<\/span><\/b><\/a><b> for Measurement and Analytics<\/b><span style=\"font-weight: 400;\">. These milestones reflect the strength of our strategy, the depth of our innovation, and the dedication of our people.<\/span><\/p><p><span style=\"font-weight: 400;\">Together, as <\/span><b>#OneTeam<\/b><span style=\"font-weight: 400;\">, we delivered strong financial performance while accelerating our <\/span><b>AI-first strategy<\/b><span style=\"font-weight: 400;\"> and cementing IAS\u2019s position as the <\/span><b>global benchmark for media quality<\/b><span style=\"font-weight: 400;\">. Our classification capabilities reached new scale \u2014 now processing the equivalent of <\/span><b>70 years of video every day<\/b><span style=\"font-weight: 400;\"> \u2014 driven by continued investment in innovation, including filing for <\/span><b>12 new patents <\/b><span style=\"font-weight: 400;\">e.g., our incredible<\/span><b> Multimodel Understanding Model (MuM)<\/b><span style=\"font-weight: 400;\"> which significantly advances how AI interrupts content at scale. We also earned the industry\u2019s <\/span><b>first ethical and responsible AI certification<\/b><span style=\"font-weight: 400;\">, alongside <\/span><b>additional MRC accreditations<\/b><span style=\"font-weight: 400;\">, reinforcing our leadership in <\/span><b>trust and transparency<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">By embedding responsible, transparent AI across our solutions we translated innovation into <\/span><b>performance results across the channels that matter most to our customers<\/b><span style=\"font-weight: 400;\">, helping advertisers and publishers drive stronger outcomes while maintaining trust in an increasingly complex digital ecosystem.<\/span><\/p><p><span style=\"font-weight: 400;\">We scaled integrations with key platforms, including <\/span><b>Amazon, Lyft, Meta, Nextdoor, Reddit, Snap, Spotify, and TikTok<\/b><span style=\"font-weight: 400;\">, while our industry-leading <\/span><b>IAS Threat Lab<\/b><span style=\"font-weight: 400;\"> intensified efforts to combat ad fraud, ad clutter, and MFA by neutralizing four global threat schemes and coordinating thousands of application takedowns, protecting thousands of advertisers and billions in spend. This work was recognized by <\/span><b>Google, eMarketer, <\/b><span style=\"font-weight: 400;\">and others, underscoring IAS\u2019s role as a <\/span><b>trusted, independent authority in media quality<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c52c722 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"81504\" data-id=\"c52c722\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bfaacb\" data-eae-slider=\"7140\" data-id=\"3bfaacb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3811119 elementor-widget elementor-widget-heading\" data-id=\"3811119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">As we enter 2026, our priorities are clear:\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-26ee46a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"17809\" data-id=\"26ee46a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-045db99\" data-eae-slider=\"50762\" data-id=\"045db99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32aae44 elementor-widget elementor-widget-text-editor\" data-id=\"32aae44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advance AI-powered innovation <\/b><b><br \/><\/b><span style=\"font-weight: 400;\">AI will continue to shape media quality from protection through performance. We will accelerate the development of responsible AI solutions that deliver speed, accuracy, and actionable insights at scale.<\/span><br \/><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Expand across high-growth channels and global markets<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">We will build on our momentum in social media, CTV, and emerging digital channels, expanding protection and performance capabilities where our customers are growing and investing.<\/span><br \/><p>\u00a0<\/p><\/li><li><b>Raise the bar for trust, transparency, and media quality<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">In an environment where brand safety, fraud prevention, and suitability are non-negotiable, IAS will continue to set the industry standard for rigorous, independent measurement \u2014 <\/span><b>helping advertisers drive stronger ad performance and maximize return on investment<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a736c elementor-widget elementor-widget-text-editor\" data-id=\"71a736c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I want to <\/span><b>thank our employees<\/b><span style=\"font-weight: 400;\"> for their passion, dedication, and relentless execution, as well as our beloved <\/span><b>customers and partners<\/b><span style=\"font-weight: 400;\"> for their trust, collaboration and inspiration.<\/span><\/p><p><span style=\"font-weight: 400;\">2025 was a year of growth and transition. <\/span><b>2026 will be a year of acceleration<\/b><span style=\"font-weight: 400;\"> \u2014 defined by increased investment, faster innovation, and continued expansion, all rooted in what makes IAS unique: an unwavering commitment to integrity, innovation, and measurable impact. Together, we will continue to elevate media quality and drive faster and stronger outcomes across the digital advertising ecosystem. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5abf779 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"95049\" data-id=\"5abf779\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0694c5\" data-eae-slider=\"37396\" data-id=\"f0694c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19aae5e elementor-widget elementor-widget-heading\" data-id=\"19aae5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Here\u2019s to accelerating in 2026!<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CEO Lisa Utzschneider shares how IAS is accelerating media quality in 2026 with AI-powered innovation, global expansion, and industry-leading trust and transparency. Read more here.<\/p>\n","protected":false},"author":59,"featured_media":344532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[303,304],"tags":[],"class_list":["post-344544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-apac-2","category-insights-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Achievement to Acceleration: Looking Ahead to IAS Priorities in 2026 - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Discover how IAS is accelerating media quality in 2026 with AI-powered innovation, global expansion, and industry-leading trust and transparency. 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