{"id":344739,"date":"2026-01-13T13:00:00","date_gmt":"2026-01-13T13:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/protect-your-brand-and-maximize-winter-games-impact\/"},"modified":"2026-01-15T14:41:57","modified_gmt":"2026-01-15T14:41:57","slug":"protect-your-brand-and-maximize-winter-games-impact","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/protect-your-brand-and-maximize-winter-games-impact\/","title":{"rendered":"Go For Gold: Protect Your Brand And Maximize Winter Games Impact"},"content":{"rendered":"<h2>Enhance brand protection across the Open Web, Social Media, and CTV<\/h2>\n<p>The 2026 Winter Olympics are fast approaching. For brands, this tentpole event represents a rare opportunity to capture massive global attention across streaming and social platforms.<\/p>\n<p>But the surge in media spending during major tentpole events can amplify risk. When competition for premium placements is intense, high-stakes moments become a target for ad fraud, low-quality inventory, and brand risk.\u00a0<\/p>\n<p>Our latest guide, <b>Go For Gold: Protect Your Brand And Maximize Winter Games Impact<\/b>, helps you protect your premium investments and use the global stage to your advantage.\u00a0<\/p>\n<h4>Here\u2019s what you\u2019ll find in the guide:<br \/>\n<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">See how <b>fraudulent activity sharply escalated<\/b> during the last Winter Games, nearly doubling the global benchmark<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The amount of <b>ad spend siphoned by fraud on CTV<\/b> (yes, CTV) \u2014 and what to do about it\u00a0<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Understand how to <b>successfully navigate the high-volume environment of social media<\/b>, where millions of fans connect in real-time<\/li>\n<\/ul>\n<p>Plus, get a look at <b>curated contextual targeting segments<\/b> \u2014 covering everything from Winter Apparel to Luxury Holidays \u2014 that allow your brand to intersect with the interests of consumers who are tuned in to the Games.<\/p>\n<p>Don&#8217;t leave protection to chance. Download the guide now to maximize campaign success during the 2026 Winter Olympics.<\/p>\n<p>\t\t\t\t\t<a role=\"button\"><br \/>\n\t\t\t\t\t\t\t\t\tDOWNLOAD THE GUIDE<br \/>\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2026 Winter Olympics are fast approaching. For brands, this tentpole event represents a rare opportunity to capture massive global attention across streaming and social platforms. Our latest guide, Go For Gold: Protect Your Brand And Maximize Winter Games Impact, helps you protect your premium investments and use the global stage to your advantage. <\/p>\n","protected":false},"author":59,"featured_media":344666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[307,302,326,311,303,785,766,312],"tags":[],"class_list":["post-344739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-apac-2","category-brand-safety-suitability-apac-2","category-contextual-targeting-apac-2","category-ctv-video-apac-2","category-featured-apac-2","category-guides-apac-2","category-programmatic-apac-2","category-proprietary-platforms-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Go For Gold: Protect Your Brand And Maximize Winter Games Impact - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"The 2026 Winter Olympics are fast approaching. For brands, this tentpole event represents a rare opportunity to capture massive global attention across streaming and social platforms. Our latest guide, Go For Gold: Protect Your Brand And Maximize Winter Games Impact, helps you protect your premium investments and use the global stage to your advantage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/protect-your-brand-and-maximize-winter-games-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Go For Gold: Protect Your Brand And Maximize Winter Games Impact\" \/>\n<meta property=\"og:description\" content=\"The 2026 Winter Olympics are fast approaching. For brands, this tentpole event represents a rare opportunity to capture massive global attention across streaming and social platforms. Our latest guide, Go For Gold: Protect Your Brand And Maximize Winter Games Impact, helps you protect your premium investments and use the global stage to your advantage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/protect-your-brand-and-maximize-winter-games-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-13T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-15T14:41:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/WINTER-OLYMPICS-2026-Insider-Tile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/protect-your-brand-and-maximize-winter-games-impact\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/protect-your-brand-and-maximize-winter-games-impact\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Go For Gold: Protect Your Brand And Maximize Winter Games Impact\",\"datePublished\":\"2026-01-13T13:00:00+00:00\",\"dateModified\":\"2026-01-15T14:41:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/protect-your-brand-and-maximize-winter-games-impact\/\"},\"wordCount\":224,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/protect-your-brand-and-maximize-winter-games-impact\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/WINTER-OLYMPICS-2026-Insider-Tile.png\",\"articleSection\":[\"Ad Fraud\",\"Brand Safety &amp; Suitability\",\"Contextual Targeting\",\"CTV &amp; Video\",\"Featured\",\"Guides\",\"Programmatic\",\"Proprietary Platforms\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/apac\/insider\/protect-your-brand-and-maximize-winter-games-impact\/\",\"url\":\"https:\/\/integralads.com\/apac\/insider\/protect-your-brand-and-maximize-winter-games-impact\/\",\"name\":\"Go For Gold: Protect Your Brand And Maximize Winter Games Impact - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/protect-your-brand-and-maximize-winter-games-impact\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/apac\/insider\/protect-your-brand-and-maximize-winter-games-impact\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/WINTER-OLYMPICS-2026-Insider-Tile.png\",\"datePublished\":\"2026-01-13T13:00:00+00:00\",\"dateModified\":\"2026-01-15T14:41:57+00:00\",\"description\":\"The 2026 Winter Olympics are fast approaching. 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