{"id":344739,"date":"2026-01-13T13:00:00","date_gmt":"2026-01-13T13:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/protect-your-brand-and-maximize-winter-games-impact\/"},"modified":"2026-04-27T12:50:24","modified_gmt":"2026-04-27T12:50:24","slug":"protect-your-brand-and-maximize-winter-games-impact","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/protect-your-brand-and-maximize-winter-games-impact\/","title":{"rendered":"Go For Gold: Protect Your Brand And Maximize Winter Games Impact"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"344739\" class=\"elementor elementor-344739 elementor-344664\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-b3f08fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"35421\" data-id=\"b3f08fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48d7555\" data-eae-slider=\"39288\" data-id=\"48d7555\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a39f579 elementor-widget elementor-widget-heading\" data-id=\"a39f579\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enhance brand protection across the Open Web, Social Media, and CTV<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7ab19f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"47854\" data-id=\"7ab19f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e8110b\" data-eae-slider=\"69622\" data-id=\"6e8110b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f294186 elementor-widget elementor-widget-text-editor\" data-id=\"f294186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The 2026 Winter Olympics are fast approaching. For brands, this tentpole event represents a rare opportunity to capture massive global attention across streaming and social platforms.<\/span><\/p><p><span style=\"font-weight: 400;\">But the surge in media spending during major tentpole events can amplify risk. When competition for premium placements is intense, high-stakes moments become a target for ad fraud, low-quality inventory, and brand risk.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Our latest guide, <\/span><b>Go For Gold: Protect Your Brand And Maximize Winter Games Impact<\/b><span style=\"font-weight: 400;\">, helps you protect your premium investments and use the global stage to your advantage.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc0079e elementor-widget elementor-widget-heading\" data-id=\"fc0079e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Here\u2019s what you\u2019ll find in the guide:\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3390fc4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"51628\" data-id=\"3390fc4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-188d7b4\" data-eae-slider=\"45041\" data-id=\"188d7b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b86f19 elementor-widget elementor-widget-text-editor\" data-id=\"5b86f19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">See how <\/span><b>fraudulent activity sharply escalated<\/b><span style=\"font-weight: 400;\"> during the last Winter Games, nearly doubling the global benchmark<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The amount of <\/span><b>ad spend siphoned by fraud on CTV<\/b><span style=\"font-weight: 400;\"> (yes, CTV) \u2014 and what to do about it\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand how to <\/span><b>successfully navigate the high-volume environment of social media<\/b><span style=\"font-weight: 400;\">, where millions of fans connect in real-time<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Plus, get a look at <\/span><b>curated contextual targeting segments<\/b><span style=\"font-weight: 400;\"> \u2014 covering everything from Winter Apparel to Luxury Holidays \u2014 that allow your brand to intersect with the interests of consumers who are tuned in to the Games.<\/span><\/p><p><span style=\"font-weight: 400;\">Don&#8217;t leave protection to chance. <\/span><span style=\"font-weight: 400;\">Download the guide now to maximize campaign success during the 2026 Winter Olympics.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e25b06 dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0e25b06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjkyNjM3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD THE GUIDE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The 2026 Winter Olympics are fast approaching. For brands, this tentpole event represents a rare opportunity to capture massive global attention across streaming and social platforms. Our latest guide, Go For Gold: Protect Your Brand And Maximize Winter Games Impact, helps you protect your premium investments and use the global stage to your advantage. <\/p>\n","protected":false},"author":59,"featured_media":344666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[222,223,214,311,303,785,766,312],"tags":[],"class_list":["post-344739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-apac","category-brand-safety-suitability-apac","category-contextual-targeting-apac","category-ctv-video-apac-2","category-featured-apac-2","category-guides-apac-2","category-programmatic-apac-2","category-proprietary-platforms-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Go For Gold: Protect Your Brand And Maximize Winter Games Impact - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"The 2026 Winter Olympics are fast approaching. 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For brands, this tentpole event represents a rare opportunity to capture massive global attention across streaming and social platforms. 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