{"id":345129,"date":"2026-01-16T13:00:00","date_gmt":"2026-01-16T13:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/why-marketers-are-embracing-ai-despite-blind-spots\/"},"modified":"2026-03-31T12:51:28","modified_gmt":"2026-03-31T12:51:28","slug":"why-marketers-are-embracing-ai-despite-blind-spots","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/why-marketers-are-embracing-ai-despite-blind-spots\/","title":{"rendered":"Why Marketers are Embracing AI Despite the Blind Spots"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"345129\" class=\"elementor elementor-345129 elementor-344821\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-39f318f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"80720\" data-id=\"39f318f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ee0617\" data-eae-slider=\"48150\" data-id=\"8ee0617\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbeb826 elementor-widget elementor-widget-text-editor\" data-id=\"dbeb826\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marketers know AI isn\u2019t perfect. They\u2019re using it anyway.<\/span><\/p><p><span style=\"font-weight: 400;\">They see the blind spots. They feel the discomfort. They\u2019ve stared at high-performing campaign reports and wondered why they worked, or watched their brand\u2019s premium creative appear beside low-quality, AI-generated nonsense.<\/span><\/p><p><span style=\"font-weight: 400;\">This is the new reality of modern advertising.<\/span><\/p><p><span style=\"font-weight: 400;\">Despite the risks, marketers are leaning into AI. According to our <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/insider\/the-2026-industry-pulse-report\/\"><b>2026 Industry Pulse Report<\/b><\/a><\/span><span style=\"font-weight: 400;\">, a staggering <\/span><b>61% of media experts are genuinely excited about generative AI developments<\/b><span style=\"font-weight: 400;\">. They see the potential for unprecedented scale and personalization. Yet <\/span><b>53% cite ad adjacency to content generated by AI as a top media challenge for the year<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Marketers are leaning into the AI revolution, but they\u2019re doing it while squinting for hidden risks and holding their breath every time they hit &#8220;publish.&#8221;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-1e8353b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"5254\" data-id=\"1e8353b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-652012f\" data-eae-slider=\"43985\" data-id=\"652012f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b3f686 elementor-widget elementor-widget-heading\" data-id=\"1b3f686\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Rise of AI Slop and the MFA Evolution\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-d15f010 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"60478\" data-id=\"d15f010\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87c85b9\" data-eae-slider=\"80088\" data-id=\"87c85b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-460e1ba elementor-widget elementor-widget-text-editor\" data-id=\"460e1ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The initial honeymoon phase of generative AI, characterized by awe at its speed, has been replaced by a new reality: the explosion of AI slop. This isn&#8217;t just low-quality content; it\u2019s an automated wave of inaccurate, unverified, or hallucinatory information that threatens to drown out brand integrity.<\/span><\/p><p><span style=\"font-weight: 400;\">Generative AI has essentially handed a supercharged engine to made-for-advertising (MFA) sites. These entities can now churn out cluttered, spammy environments at a volume that human moderators simply can\u2019t track. This isn&#8217;t just an efficiency problem; it\u2019s a brand safety crisis. When we asked industry experts which AI-generated environments they would avoid at all costs, the consensus was clear:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>59%<\/b><span style=\"font-weight: 400;\"> will avoid content containing inaccurate information or AI hallucinations.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>56%<\/b><span style=\"font-weight: 400;\"> want nothing to do with ad-spammy or cluttered user experiences.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>52%<\/b><span style=\"font-weight: 400;\"> are wary of content originating from unknown domains with no verifiable editorial team.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Not all AI-generated content is created equal, and in 2026, marketers will need to distinguish between high- and low-quality environments as AI production grows. IAS\u2019s Context Control Avoidance solution does just that, enabling you to steer clear of\u00a0 MFA, ad clutter, and AI slop sites via the industry\u2019s first pressure-tested solution for detecting and blocking MFA at scale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-89ea6c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"12696\" data-id=\"89ea6c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f7be7b\" data-eae-slider=\"49362\" data-id=\"0f7be7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-787d54e elementor-widget elementor-widget-heading\" data-id=\"787d54e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Legacy Solutions are Failing the Test<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0e24703 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"39891\" data-id=\"0e24703\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1006f38\" data-eae-slider=\"33872\" data-id=\"1006f38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92543ee elementor-widget elementor-widget-text-editor\" data-id=\"92543ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If the problem is clear, why are current solutions falling short? One major issue lies in transparency. Most &#8220;AI-driven&#8221; tools in the ad tech market offer automation as a buzzword but provide zero visibility into the actual decisioning process.<\/span><\/p><p><span style=\"font-weight: 400;\">If an algorithm blocks a site or places an ad in a specific feed, the marketer is often left guessing the rationale. In an era of strict brand guidelines and increasing regulatory scrutiny, &#8220;because the AI said so&#8221; is no longer an acceptable answer for brand leaders.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f93b614 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"85231\" data-id=\"f93b614\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dad19ff\" data-eae-slider=\"7251\" data-id=\"dad19ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a599334 elementor-widget elementor-widget-heading\" data-id=\"a599334\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reclaiming Your Decisioning Power\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2d4b39c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"16034\" data-id=\"2d4b39c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b68d441\" data-eae-slider=\"3868\" data-id=\"b68d441\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75a465a elementor-widget elementor-widget-text-editor\" data-id=\"75a465a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There is a growing fear in the industry that leaning into AI means surrendering control to a machine that doesn&#8217;t understand your brand values. But the most successful marketers in 2026 aren&#8217;t looking for a machine that does all the work for them; they are looking for an insights engine that empowers their own expertise.<\/span><\/p><p><span style=\"font-weight: 400;\">Marketers need to know the &#8220;why&#8221; behind the &#8220;what.&#8221; When AI remains a black box, it isn&#8217;t a tool \u2014it&#8217;s a liability. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f5a1f80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"30313\" data-id=\"f5a1f80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a2e7cb\" data-eae-slider=\"66692\" data-id=\"0a2e7cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f6003a elementor-widget elementor-widget-heading\" data-id=\"2f6003a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enter the Era of Trustworthy Intelligence: IAS Agent\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-b4fdc7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"39872\" data-id=\"b4fdc7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b615cd5\" data-eae-slider=\"8538\" data-id=\"b615cd5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0de11fe elementor-widget elementor-widget-text-editor\" data-id=\"0de11fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To capitalize on AI&#8217;s potential, we had to solve the trust gap. This is why we introduced <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/insider\/introducing-ias-agent-ai-powered-assistant\/\"><b>IAS Agent<\/b><\/a><\/span><span style=\"font-weight: 400;\">, your AI-powered assistant designed to uncover insights instantly while\u00a0 putting the decisioning power back in your hands.<\/span><\/p><p><span style=\"font-weight: 400;\">Instead of opaque automation, IAS Agent offers complete transparency. You can see exactly which data signals and historical patterns informed every recommendation. You retain full control: you can customize, override, or adopt guidance based on your unique strategy.<\/span><\/p><p><span style=\"font-weight: 400;\">What sets IAS Agent apart from the other black box AI solutions?<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Proprietary Data, Not Synthetic Guesswork:<\/b><span style=\"font-weight: 400;\"> IAS Agent is powered by the industry\u2019s most comprehensive dataset and more than 15 years of proprietary IAS insights. The insights are deeper so your decisions are more informed.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Instant Trend Spotting:<\/b><span style=\"font-weight: 400;\"> It automatically spots trends and patterns across all IAS UI dashboards, surfacing what\u2019s working and delivering campaign performance insights up to 5x faster\u2014without manual analysis<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Efficiency Enhancement:<\/b><span> It gives AI-generated recommendations for brand safety and suitability settings with minimal input, scaling protection across all of your investments<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-ac36a45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"67828\" data-id=\"ac36a45\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f66463a\" data-eae-slider=\"53814\" data-id=\"f66463a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90e115f elementor-widget elementor-widget-heading\" data-id=\"90e115f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Bottom Line for 2026\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0f268d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"82700\" data-id=\"0f268d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b25f57\" data-eae-slider=\"92800\" data-id=\"1b25f57\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13aef14 elementor-widget elementor-widget-text-editor\" data-id=\"13aef14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">AI is becoming a foundation of the media landscape. However, the scale of gen AI brings with it a scale of risk that human teams cannot manage alone. The marketers who win in 2026 will be the ones who use AI they can trust.<\/span><\/p><p><span style=\"font-weight: 400;\">By pairing innovation with rigorous quality controls and transparent, explainable insights, brands can finally capitalize on the unprecedented scale of AI without surrendering their brand&#8217;s voice.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To truly master the 2026 media landscape, you need to see the full picture. Understand how media experts are thinking about generative AI, social media, CTV, retail media networks, and the future of digital investment.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-06c30de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"83502\" data-id=\"06c30de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b80bb4f\" data-eae-slider=\"63500\" data-id=\"b80bb4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a92ce4 elementor-widget elementor-widget-heading\" data-id=\"3a92ce4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Download IAS\u2019s Industry Pulse Report to get the complete market intelligence you need for 2026.\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-104d14f dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"104d14f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjkyNjM3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD THE REPORT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketers know AI isn\u2019t perfect\u2014but they\u2019re using it anyway. Despite the risks, AI is reshaping modern advertising and how brands compete.<\/p>\n","protected":false},"author":59,"featured_media":344823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[302,303,768],"tags":[],"class_list":["post-345129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac-2","category-featured-apac-2","category-research-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Marketers are Embracing AI Despite the Blind Spots - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Marketers know AI isn\u2019t perfect\u2014but they\u2019re using it anyway. 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