{"id":345130,"date":"2026-01-14T13:00:00","date_gmt":"2026-01-14T13:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/unlock-efficiency-with-ias-total-visibility\/"},"modified":"2026-01-14T13:00:00","modified_gmt":"2026-01-14T13:00:00","slug":"unlock-efficiency-with-ias-total-visibility","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/unlock-efficiency-with-ias-total-visibility\/","title":{"rendered":"Automating Supply Path Optimization: Unlock Efficiency with IAS\u2019s Total Visibility"},"content":{"rendered":"
Increase working media dollars, achieve a +33% increase in conversion rate, and save time with seamless optimization on leading DSPs \u2014 no manual oversight required.
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Today\u2019s programmatic landscape is more fragmented than ever. Multiple DSPs, SSPs, and publisher relationships create layers of inefficiency and make it difficult for advertisers to transparently understand and control where their budgets go. And while Supply Path Optimization (SPO) aims to streamline this complexity, most solutions still rely on manual effort and disconnected data.<\/p>\n

IAS Total Visibility<\/b>: The industry\u2019s first end-to-end automated SPO solution designed to help advertisers make smarter, faster, and more effective media buying decisions that make marketers\u2019 dollars go further.<\/p>\n

Granular Spend Transparency Down to the Cent
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Unlike other SPO tools, Total Visibility connects post-bid transparency with pre-bid optimization in one unified workflow. Advertisers can see exactly where spend is going (with financial data down to the cent), identify under-performing paths, and make immediate adjustments \u2014 without switching platforms or waiting for reports.<\/p>\n

That level of transparency translates directly into measurable improvements in quality spend (the percentage of total spend that goes toward the purchase of quality impressions that are viewable, brand safe, and free of invalid traffic). For example, Digitas upped its quality spend rate quickly and dramatically with Total Visibility. As Caroline Sullivan, Associate Director at Digitas, explains, \u201cSince turning on Total Visibility, we drove our quality spend rate from 88% to 97% in one month.\u201d<\/i><\/b><\/p>\n

With Total Visibility, IAS brings media cost transparency and ad quality directly to programmatic buying, empowering advertisers to optimize toward efficiency, performance, and quality simultaneously.<\/p>\n

New Feature: Automated Supply Path Insights & Rapid Exclusions
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IAS has expanded Total Visibility with automated supply path insights and exclusion recommendations <\/b>\u2014 a major step forward in enabling advertisers to optimize their supply paths effortlessly.\u00a0<\/p>\n

How It Works
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Each week, the dashboard provides new candidate domains and apps to exclude, based on a proprietary algorithm, that will improve your percent of spend on quality media (qCPM). Advertisers can apply these recommendations in only a few clicks for automatic activation across campaigns where Quality Sync is used.<\/p>\n

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Streamlining Campaign Quality Controls
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By automating what was once a manual and time-consuming process, advertisers can now:<\/p>\n