{"id":345131,"date":"2026-01-07T13:00:00","date_gmt":"2026-01-07T13:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/tackling-challenges-in-social-media-and-digital-video\/"},"modified":"2026-07-10T06:37:53","modified_gmt":"2026-07-10T06:37:53","slug":"tackling-challenges-in-social-media-and-digital-video","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/tackling-challenges-in-social-media-and-digital-video\/","title":{"rendered":"How Industry Experts Are Tackling Challenges in Social Media and Digital Video"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"345131\" class=\"elementor elementor-345131 elementor-344548\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5820356 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"16106\" data-id=\"5820356\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7b79fc\" data-eae-slider=\"3846\" data-id=\"f7b79fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e17ca11 elementor-widget elementor-widget-heading\" data-id=\"e17ca11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From AI-generated content to influencers, why the video-first era is redefining how marketers manage quality and brand risk\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-be5a5f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"24795\" data-id=\"be5a5f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b087973\" data-eae-slider=\"73148\" data-id=\"b087973\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db0b4a6 elementor-widget elementor-widget-text-editor\" data-id=\"db0b4a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Every marketer can feel the shift. Budgets are moving decisively toward social media and digital video, and for good reason. These mediums are where attention lives, culture forms, and consumer decisions increasingly happen.<\/span><\/p><p><span style=\"font-weight: 400;\">But the moment your ad spend enters social and digital video environments, it\u2019s no longer just executing against a media plan \u2014 it\u2019s handed over to algorithms and content ecosystems that are increasingly unpredictable. In that reality, brand safety and suitability have to be actively protected.<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\u2019s <\/span><a href=\"https:\/\/integralads.com\/insider\/the-2026-industry-pulse-report\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">2026 Industry Pulse Report<\/span><\/span><\/a><span style=\"font-weight: 400;\">, which surveys nearly 300 industry experts to understand their perspectives on media challenges and opportunities in the coming year, confirms just how concentrated this focus has become. Media experts cite:<\/span><\/p><ul><li><b>Digital Video: 88% as a top investment priority<\/b><\/li><li><b>Social Media: 84% as a top investment priority<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">The industry is clearly all in. But with that commitment comes a new level of responsibility around media quality, a commitment that requires smarter, more adaptive approaches than ever before.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-828e6b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"72891\" data-id=\"828e6b2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-335ad45\" data-eae-slider=\"34824\" data-id=\"335ad45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-622fe55 elementor-widget elementor-widget-heading\" data-id=\"622fe55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Media Quality Is Getting Harder to Protect\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-140fc69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"30898\" data-id=\"140fc69\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9dc99c7\" data-eae-slider=\"83262\" data-id=\"9dc99c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36c678b elementor-widget elementor-widget-text-editor\" data-id=\"36c678b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With an <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.emarketer.com\/topics\/category\/influencers\"><span style=\"font-weight: 400;\">expected<\/span><\/a><\/span><span style=\"font-weight: 400;\"> 14.9% growth in ad spend on social media to reach $306.4 billion in 2026, the pressure on ensuring media quality is intensifying. The volume, speed, and variability of content have outpaced traditional safeguards, leaving marketers exposed in ways that didn\u2019t exist just a few years ago \u2014 think unpredictable AI-generated content and posts going viral by the minute.<\/span><\/p><p><span style=\"font-weight: 400;\">According to media experts, some of today\u2019s biggest challenges within social media and digital video include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The rapid rise of AI-generated content<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Growing creator and influencer suitability risks<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ongoing lack of transparency into media quality metrics<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Each of these issues alone is difficult to manage. Together, they create an environment where static controls simply can\u2019t keep up.<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s dive into industry experts\u2019 concerns behind each of these challenges \u2014 and what marketers can do about them.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a5d435a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"23579\" data-id=\"a5d435a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72e8d11\" data-eae-slider=\"7011\" data-id=\"72e8d11\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6f3b01 elementor-widget elementor-widget-heading\" data-id=\"e6f3b01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Industry Expert Challenge 1: The Rise of AI Generated Content\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-71df4a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"55311\" data-id=\"71df4a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a866b90\" data-eae-slider=\"56867\" data-id=\"a866b90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ed993a elementor-widget elementor-widget-text-editor\" data-id=\"0ed993a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Generative AI has moved quickly from experimentation to everyday content creation. While it brings efficiency and scale, it also introduces new risks that are difficult to identify in real time.<\/span><\/p><p><span style=\"font-weight: 400;\">When it comes to <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/insider\/the-2026-industry-pulse-report\/\"><span style=\"font-weight: 400;\">AI-generated content<\/span><\/a><\/span><span style=\"font-weight: 400;\">, industry concern is already high:<\/span><\/p><ul><li aria-level=\"1\"><b>83% of experts say the increasing amount of AI-generated content on social media is a major concern requiring continuous monitoring<\/b><\/li><\/ul><ul><li aria-level=\"1\"><b>86% say the ability to identify, classify, and avoid AI-generated content on digital video is critically needed<\/b><\/li><\/ul><p><b><\/b><a href=\"https:\/\/integralads.com\/insider\/power-stronger-performance-on-social-white-paper\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">The challenge isn\u2019t just volume<\/span><\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s velocity. AI-driven content can be produced, altered, and distributed faster than legacy tools can respond. Maintaining trust in this environment requires brand suitability tools that can assess content in real-time, not after it\u2019s already run.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-918abdc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"19375\" data-id=\"918abdc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c96a61\" data-eae-slider=\"37099\" data-id=\"5c96a61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d16ec94 elementor-widget elementor-widget-heading\" data-id=\"d16ec94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Industry Expert Challenge 2: Influencer Suitability Risks \n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2482ec9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"37114\" data-id=\"2482ec9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad1ade6\" data-eae-slider=\"61740\" data-id=\"ad1ade6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bea02b9 elementor-widget elementor-widget-text-editor\" data-id=\"bea02b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Influencer and creator-led marketing continues to grow at an extraordinary pace. With that growth comes a different kind of suitability challenge, one that extends beyond individual posts or videos. Today, brands are expected to evaluate not only the content, but the creator behind it.<\/span><\/p><p><span style=\"font-weight: 400;\">Media experts are clear on how important this has become:<\/span><\/p><ul><li aria-level=\"1\"><b>87% prioritize the suitability of the influencer or creator for digital video<\/b><\/li><\/ul><ul><li aria-level=\"1\"><b>82% prioritize influencer suitability for social media content<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">A single misalignment can undermine brand trust and campaign performance. For example, a finance influencer who touts \u201cget rich quick\u201d tactics could be misaligned with a traditional bank or retirement planning firm. Though both are in the financial industry, the messages they send to their respective audiences are very different.<\/span><\/p><p><span style=\"font-weight: 400;\">Success in influencer spaces depends on understanding the full context\u2014who is speaking, what they represent, and how audiences engage with them over time.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-62c4f74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"7476\" data-id=\"62c4f74\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-909b87f\" data-eae-slider=\"76792\" data-id=\"909b87f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2027a1d elementor-widget elementor-widget-heading\" data-id=\"2027a1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Industry Expert Challenge 3: Lack of Transparency into Media Quality Metrics\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-13142fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"4168\" data-id=\"13142fb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-917f00a\" data-eae-slider=\"33310\" data-id=\"917f00a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-244f359 elementor-widget elementor-widget-text-editor\" data-id=\"244f359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Even as marketers push for performance and scale, many are still struggling with a basic requirement: transparency.<\/span><\/p><ul><li aria-level=\"1\"><b>70% of experts believe a lack of transparency around media quality metrics on social platforms will negatively impact their media spend<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">When marketers can\u2019t clearly see where ads are running, or why certain inventory decisions are being made, it becomes nearly impossible to invest with confidence. Transparency isn\u2019t a \u201cnice to have\u201d; it\u2019s foundational to effectively investing in social media platforms and within digital video environments.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-1fde80b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"91704\" data-id=\"1fde80b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98e93ce\" data-eae-slider=\"93769\" data-id=\"98e93ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c80bca5 elementor-widget elementor-widget-heading\" data-id=\"c80bca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Overcoming Media Challenges\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-dccde33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"60451\" data-id=\"dccde33\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81652ac\" data-eae-slider=\"61873\" data-id=\"81652ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e93623d elementor-widget elementor-widget-text-editor\" data-id=\"e93623d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Many <\/span><a href=\"https:\/\/integralads.com\/solutions\/brand-safety-suitability\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">brand safety and suitability solutions<\/span><\/span><\/a><span style=\"font-weight: 400;\"> still rely on rigid, binary rules that force trade-offs between scale and control. These static approaches weren\u2019t designed for algorithm-driven environments where content changes moment by moment.<\/span><\/p><p><span style=\"font-weight: 400;\">To keep pace, marketers need controls that can:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adapt in real time as content evolves<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Move beyond simple \u201csafe or unsafe\u201d decisions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deliver transparency without sacrificing scale<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Media experts agree on the path forward. In fact, <\/span><b>84% of experts say leveraging sophisticated third-party measurement and optimization is essential to effectively addressing AI-generated risks on social media and within digital video<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">This is where intelligence, not just filtering, makes the difference.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e41124c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"67022\" data-id=\"e41124c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d7abc4\" data-eae-slider=\"15467\" data-id=\"1d7abc4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1cb357 elementor-widget elementor-widget-heading\" data-id=\"e1cb357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How IAS Helps Marketers Move Forward with Confidence\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0003bef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"96039\" data-id=\"0003bef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e2c367\" data-eae-slider=\"74594\" data-id=\"6e2c367\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3af1c2 elementor-widget elementor-widget-text-editor\" data-id=\"b3af1c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS delivers the advanced, scalable solutions marketers need to protect media quality while still maximizing performance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-eb7968f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"99006\" data-id=\"eb7968f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0eb166d\" data-eae-slider=\"31262\" data-id=\"0eb166d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13000eb elementor-widget elementor-widget-heading\" data-id=\"13000eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Industry-Leading Multimedia Frame-by-Frame Intelligence\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7b9f209 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"37031\" data-id=\"7b9f209\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d989ac5\" data-eae-slider=\"53089\" data-id=\"d989ac5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6932b1e elementor-widget elementor-widget-text-editor\" data-id=\"6932b1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Evaluating only the beginning or end of a video is no longer enough. IAS\u2019s classification uses advanced AI to analyze image, audio, and text signals at the frame-by-frame level\u2014processing <strong>more than 72 years of video content every day<\/strong>\u2014to deliver the accuracy required to identify content your brand deems unsuitable and detect emerging risks such as rapidly evolving content trends that may impact brand suitability at scale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-8ce9cff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"47173\" data-id=\"8ce9cff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40ba576\" data-eae-slider=\"80090\" data-id=\"40ba576\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45a7ae8 elementor-widget elementor-widget-heading\" data-id=\"45a7ae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Customized, Pre-Bid Control\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-398c80f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"13478\" data-id=\"398c80f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e77ab05\" data-eae-slider=\"44866\" data-id=\"e77ab05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e6e399 elementor-widget elementor-widget-text-editor\" data-id=\"1e6e399\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS\u2019s Social Optimization solution moves beyond one-size-fits-all settings. This AI-powered, pre-bid solution allows marketers to create customized suitability profiles that reflect their unique brand standards and apply them in real time.<\/span><\/p><p><span style=\"font-weight: 400;\">The impact is measurable:<\/span><\/p><ul><li aria-level=\"1\"><b>65% decrease in brand suitability fail rates just two months after implementation for one advertiser<\/b><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>48% decrease in wasted ad spend on unsuitable content annually for a brand running 1 billion impressions on the platform through efficiencies gained with IAS<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Smarter controls don\u2019t just protect brands, they reduce waste and <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/insider\/power-stronger-performance-on-social-white-paper\/\"><span style=\"font-weight: 400;\">improve overall media performance<\/span><\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3ebc138 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"80005\" data-id=\"3ebc138\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3e8915\" data-eae-slider=\"43137\" data-id=\"c3e8915\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe4874a elementor-widget elementor-widget-heading\" data-id=\"fe4874a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Access an Omnichannel Look at Media Challenges and Opportunities, According to Experts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9f85d62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"64887\" data-id=\"9f85d62\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ffd6b55\" data-eae-slider=\"62933\" data-id=\"ffd6b55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eef6df4 elementor-widget elementor-widget-text-editor\" data-id=\"eef6df4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The digital video and social media landscape continues to mature, challenging marketers to balance speed with scrutiny and innovation with accountability. With the right tools in place, it\u2019s possible to move fast, see every impression, and ensure your brand is elevated.<\/span><\/p><p><span style=\"font-weight: 400;\">To better understand how media experts are thinking about generative AI, CTV, retail media networks, and the future of digital investment, the full picture matters.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-1319868 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"17572\" data-id=\"1319868\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-889966b\" data-eae-slider=\"67052\" data-id=\"889966b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-733dddf elementor-widget elementor-widget-heading\" data-id=\"733dddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Download IAS\u2019s 2026 Industry Pulse Report to get the complete market intelligence.\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From AI-generated content to influencers, learn why the video-first era is redefining how marketers manage quality and brand risk.<\/p>\n","protected":false},"author":59,"featured_media":344550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[863,215,312,768],"tags":[],"class_list":["post-345131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac-2","category-featured-apac","category-proprietary-platforms-apac-2","category-research-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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