{"id":346449,"date":"2026-03-02T20:10:59","date_gmt":"2026-03-02T20:10:59","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-evolving-partnership-x\/"},"modified":"2026-03-02T20:10:59","modified_gmt":"2026-03-02T20:10:59","slug":"ias-evolving-partnership-x","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-evolving-partnership-x\/","title":{"rendered":"IAS&#8217;s Evolving Partnership with X"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"346449\" class=\"elementor elementor-346449 elementor-328681\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-8748aba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"36534\" data-id=\"8748aba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e29020d\" data-eae-slider=\"9808\" data-id=\"e29020d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54e11c7 elementor-widget elementor-widget-text-editor\" data-id=\"54e11c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><em>UPDATED: March 2, 2026<\/em><\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">IAS\u2019s AI-driven measurement and optimization solutions help brands drive superior results in the rapidly changing digital media landscape. For over six years, IAS has partnered with X (formerly Twitter) to support marketers investing on the platform. Highlights of our X partnership include:<\/span><\/p><ul><li aria-level=\"1\"><span style=\"color: #000000;\">Beginning January 2026: IAS expanded Brand Safety and Suitability Measurement to cover X profiles, in addition to the timeline feed.<\/span><\/li><li aria-level=\"1\"><span style=\"color: #000000;\">As of October 2024: IAS supports Brand Safety and Suitability Measurement for advertisers in Japan, in addition to the markets noted below.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">As previously announced, from February 2024: U.S. advertisers can opt-in to activate pre-bid IAS Optimization for X on the Vertical Video product,\u00a0 powered by industry-leading Multimedia Technology, analyzing image, audio, and text at the frame-level to accurately classify content at scale. Currently, this pre-bid product is only available in X\u2019s newest surface, the full-screen Vertical Video format, also known as \u2018Immersive Video.\u2019 <\/span><i><span style=\"font-weight: 400;\">Note: Pre-bid IAS Optimization for X is not yet available across the X feed (timeline, profile, search surfaces).<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Also from February 2024: IAS\u2019s post-bid Brand Safety and Suitability Measurement product expands to Australia, Canada, New Zealand, and the United Kingdom. This means that in addition to the U.S., marketers in these markets can now get industry-leading insights into the Brand Safety and Suitability of the context in which their ads appear on the timeline feed on X.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">In August 2023: X selected IAS to provide a Brand Safety and Suitability Optimization product limited to the full-screen vertical video format, also known as \u2018Immersive Video,\u2019 on X. The pre-bid optimization product was in Beta within the U.S. with a select number of participants.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">January 2023: IAS and X (formerly Twitter) launched X\u2019s Brand Safety and Suitability measurement for text-based content on the Timeline inventory in the U.S. Our measurement is aligned to the GARM Brand Safety &amp; Suitability <\/span><a style=\"color: #000000;\" href=\"https:\/\/wfanet.org\/l\/library\/download\/urn:uuid:7d484745-41cd-4cce-a1b9-a1b4e30928ea\/garm+brand+safety+floor+suitability+framework+23+sept.pdf\"><span style=\"font-weight: 400;\">Framework<\/span><\/a><span style=\"font-weight: 400;\"> to provide advertisers with content-level insights, enabling greater transparency into the types of content their ads appear against. Advertisers can then use this post-bid measurement to adjust their X first-party Sensitivity Settings or Keyword Block Lists.<\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">December 2020: X (formerly Twitter) selected IAS as a preferred partner for providing independent reporting on the context in which ads appear on the platform.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">2017: X (formerly Twitter) partnered with IAS for Viewability and Invalid Traffic measurement to help provide marketers with transparency into their X (formerly Twitter) campaign performance.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>UPDATED: March 2, 2026 IAS\u2019s AI-driven measurement and optimization solutions help brands drive superior results in the rapidly changing digital media landscape. For over six years, IAS has partnered with X (formerly Twitter) to support marketers investing on the platform&#8230;.<\/p>\n","protected":false},"author":59,"featured_media":299656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[312],"tags":[],"class_list":["post-346449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proprietary-platforms-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS&#039;s Evolving Partnership with X - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/ias-evolving-partnership-x\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS&#039;s Evolving Partnership with X\" \/>\n<meta property=\"og:description\" content=\"UPDATED: March 2, 2026 IAS\u2019s AI-driven measurement and optimization solutions help brands drive superior results in the rapidly changing digital media landscape. 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