{"id":346450,"date":"2026-03-02T13:00:00","date_gmt":"2026-03-02T13:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/targeting-for-performance-at-ias\/"},"modified":"2026-04-27T12:49:26","modified_gmt":"2026-04-27T12:49:26","slug":"targeting-for-performance-at-ias","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/targeting-for-performance-at-ias\/","title":{"rendered":"Targeting for Performance at IAS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"346450\" class=\"elementor elementor-346450 elementor-345495\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-03e404e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"97600\" data-id=\"03e404e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f59d9c\" data-eae-slider=\"33512\" data-id=\"4f59d9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5538deb elementor-widget elementor-widget-heading\" data-id=\"5538deb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Contextual targeting built for smarter reach and stronger results.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-77d8c4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"3088\" data-id=\"77d8c4e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52bcd4b\" data-eae-slider=\"65223\" data-id=\"52bcd4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b25694 elementor-widget elementor-widget-text-editor\" data-id=\"6b25694\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When was the last time you reviewed a campaign report that looked flawless on paper\u2014strong reach, efficient CPMs, ideal demographic alignment\u2014only to see performance stall where it mattered most?<\/span><\/p><p><span style=\"font-weight: 400;\">We\u2019ve been trained to obsess over the \u201cwho.\u201d Refine the audience. Tighten the segments. Optimize the profile. But here\u2019s the reality: even the most accurate targeting can\u2019t overcome the wrong environment.<\/span><\/p><p><span style=\"font-weight: 400;\">You can find your target audience with precision, but contextual relevance that accounts for suitability is crucial to making an impact.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9528745 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"44600\" data-id=\"9528745\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-531860f\" data-eae-slider=\"19279\" data-id=\"531860f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6e5db5 elementor-widget elementor-widget-heading\" data-id=\"c6e5db5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Targeting Isn\u2019t Working Like It Used To\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e7db884 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"99805\" data-id=\"e7db884\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d4a14d\" data-eae-slider=\"39302\" data-id=\"9d4a14d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b9315a elementor-widget elementor-widget-text-editor\" data-id=\"0b9315a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The status quo is failing because it\u2019s reactive rather than relevant. Privacy laws like GDPR and CCPA have turned traditional audience targeting into a guessing game. Meanwhile, basic keyword-based contextual targeting lacks the sophistication to understand the nuance of human language.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This lack of precision leads to two major leaks in your ROI: wasted spend on unsuitable inventory and missed opportunities for massive reach with engaged audiences.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-174b973 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"15663\" data-id=\"174b973\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f3a102\" data-eae-slider=\"34978\" data-id=\"7f3a102\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d614ea elementor-widget elementor-widget-heading\" data-id=\"5d614ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contextual Targeting: Relevance That Converts\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3b56199 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"34819\" data-id=\"3b56199\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fcf06a\" data-eae-slider=\"42575\" data-id=\"5fcf06a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30d3b2d elementor-widget elementor-widget-text-editor\" data-id=\"30d3b2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/insider\/what-is-contextual-targeting\/\"><span style=\"font-weight: 400;\">Contextual targeting<\/span><\/a><\/span><span style=\"font-weight: 400;\"> shifts the focus from keywords to content\u2014placing ads alongside web content consumers are actively engaging with. The result? Smarter relevance and stronger performance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-ca8bbb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"97950\" data-id=\"ca8bbb8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cf0ea1\" data-eae-slider=\"73029\" data-id=\"5cf0ea1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83e45a9 elementor-widget elementor-widget-heading\" data-id=\"83e45a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Why it works:\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9223f07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"96849\" data-id=\"9223f07\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89c4971\" data-eae-slider=\"59004\" data-id=\"89c4971\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a4e257 elementor-widget elementor-widget-text-editor\" data-id=\"5a4e257\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Drives real relevance<\/b><span style=\"font-weight: 400;\"> \u2013 Ads align with what users are reading or watching, making them feel natural and timely\u2014not intrusive.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improves performance<\/b><span style=\"font-weight: 400;\"> \u2013 Contextually matched placements boost engagement, conversions, and efficiency across CPC (Cost Per Click), CPA (Cost Per Acquisition), and ROAS (Return On Ad Spend).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Delivers stronger ROI<\/b><span style=\"font-weight: 400;\"> \u2013 Reaching consumers in the right moment increases intent, conversion quality, and long-term value.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Offers flexible precision<\/b><span style=\"font-weight: 400;\"> \u2013 Target by topic, sentiment, seasonality, and more\u2014without over-restricting reach.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scales with agility<\/b><span> \u2013 Quickly adapt to trends, cultural moments, and seasonal shifts while maintaining relevance.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6541f2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"89357\" data-id=\"6541f2c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f71143\" data-eae-slider=\"73710\" data-id=\"3f71143\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63157a5 elementor-widget elementor-widget-heading\" data-id=\"63157a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">What it looks like: <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-25c210a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"57473\" data-id=\"25c210a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-466d785\" data-eae-slider=\"56518\" data-id=\"466d785\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dbf582 elementor-widget elementor-widget-image\" data-id=\"2dbf582\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1408\" height=\"496\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-27-at-3.36.45-PM.png\" class=\"attachment-full size-full wp-image-345507\" alt=\"Context Control Targeting\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-27-at-3.36.45-PM.png 1408w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-27-at-3.36.45-PM-300x106.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-27-at-3.36.45-PM-1024x361.png 1024w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-27-at-3.36.45-PM-768x271.png 768w\" sizes=\"(max-width: 1408px) 100vw, 1408px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6faf399 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"8006\" data-id=\"6faf399\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9036f78\" data-eae-slider=\"41616\" data-id=\"9036f78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41be217 elementor-widget elementor-widget-heading\" data-id=\"41be217\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How IAS Makes Contextual Targeting Smarter\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6b48946 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"45033\" data-id=\"6b48946\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76f7e06\" data-eae-slider=\"38228\" data-id=\"76f7e06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47dfabd elementor-widget elementor-widget-text-editor\" data-id=\"47dfabd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While the market is flooded with basic tools, IAS offers a fundamentally different level of sophistication. We use best-in-class <\/span><b>semantic intelligence<\/b><span style=\"font-weight: 400;\"> to comprehend the actual meaning, sentiment, and emotion of a page. With <\/span><b>Context Control Targeting<\/b><span style=\"font-weight: 400;\">, IAS analyzes page-level meaning, sentiment, and emotion\u2014optimizing media quality before a bid is ever placed.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f105f8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"44992\" data-id=\"f105f8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6d945d\" data-eae-slider=\"44452\" data-id=\"b6d945d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a6a465 elementor-widget elementor-widget-heading\" data-id=\"1a6a465\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">How the technology works:\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c1a8a59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"43268\" data-id=\"c1a8a59\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82e7c83\" data-eae-slider=\"75679\" data-id=\"82e7c83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d10a9b4 elementor-widget elementor-widget-text-editor\" data-id=\"d10a9b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Page-Level Classification:<\/b><span style=\"font-weight: 400;\"> Curate inventory with precision using granular contextual signals. Instead of evaluating a site as a whole, page-level classification analyzes the specific article your ad appears next to.\u00a0<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Example: A food brand can align with an article on \u201c5 Easy Weeknight Dinners\u201d while avoiding a separate story about a food safety recall\u2014ensuring ads appear in the right context.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>380+ Contextual Segments:<\/b><span style=\"font-weight: 400;\"> Brands can seamlessly activate industry verticals, seasonal themes, and audience proxy segments across major DSPs, ensuring their messaging appears alongside content that fits their category.<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Example: An auto brand can target segments like Automotive Racing or Electric Vehicles to reach in-market audiences, or expand into adjacent environments such as Luxury Goods or High-End Travel, capturing aspirational consumers competitors may overlook.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Proprietary Semantic Technology:<\/b><span style=\"font-weight: 400;\"> Advanced NLP and cognitive analysis go beyond keywords to interpret tone, nuance, and emotional context, classifying meaning, sentiment, and intent at scale.<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Example: With Spring Seasonal Targeting using IAS Context Control pre-bid segments, brands can identify and target content related to seasonal moments like Father\u2019s Day, Mother\u2019s Day, Cinco de Mayo, and many more.<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-86788e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"99942\" data-id=\"86788e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3349ca\" data-eae-slider=\"44986\" data-id=\"b3349ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3def82 elementor-widget elementor-widget-heading\" data-id=\"c3def82\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Real Results From Real Brands\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-97cdb84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"1439\" data-id=\"97cdb84\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-609a5e3\" data-eae-slider=\"12884\" data-id=\"609a5e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09320e0 elementor-widget elementor-widget-text-editor\" data-id=\"09320e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This isn\u2019t about just feeling good about ad placement. It\u2019s about measurable ROI:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Samsung achieved a <\/span><b>300% higher CTR<\/b><span style=\"font-weight: 400;\"> using IAS Context Control versus the next best strategy.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A CPG advertiser used Context Control to <\/span><b>reduce cost-per-conversion by 39%<\/b><span style=\"font-weight: 400;\"> and decrease their <\/span><b>eCPM by 65%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span>A technology brand drove an <\/span><b>8x increase in ROAS<\/b><span> after implementing Context Control Targeting.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3ee89a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"54734\" data-id=\"3ee89a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be9dca4\" data-eae-slider=\"75720\" data-id=\"be9dca4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85f7c06 elementor-widget elementor-widget-heading\" data-id=\"85f7c06\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Future-Proof Your Media Strategy\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6250d31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"74748\" data-id=\"6250d31\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38200d0\" data-eae-slider=\"96509\" data-id=\"38200d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15502ee elementor-widget elementor-widget-text-editor\" data-id=\"15502ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Relevance is currency. By activating curated IAS Context Control Targeting segments, you are pre-screening every impression for suitability and sentiment before the bid is even placed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">True precision isn\u2019t about who you reach. It\u2019s about when and where you show up.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/contact-us\"><span style=\"font-weight: 400;\">Get in touch with an IAS representative<\/span><\/a><\/span><span style=\"font-weight: 400;\"> to activate Context Control Targeting today. Plus, <\/span><span style=\"font-weight: 400;\">continue learning with our <strong>blog<\/strong><\/span><b>\u00a0series<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/insider\/audience-enhanced-targeting-a-smarter-way-to-reach-the-right-audiences\/\">\u00a0Audience Enhanced Targeting (AET)<\/a> <\/span>| <span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/insider\/the-continuous-power-of-automated-performance-targeting\/\">Automated Performance Targeting<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c68bcd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"85574\" data-id=\"c68bcd6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb391f8\" data-eae-slider=\"54313\" data-id=\"cb391f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-711a885 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"711a885\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a97efb elementor-widget elementor-widget-text-editor\" data-id=\"4a97efb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Stay tuned for upcoming posts in this series, where we\u2019ll dive deeper into IAS\u2019s full suite of targeting solutions\u2014including Audience-Enhanced Targeting and automated performance targeting. Each installment will help you understand how to leverage IAS\u2019s holistic targeting tools for smarter, future-ready campaigns.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-624ce0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"64904\" data-id=\"624ce0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee7e55a\" data-eae-slider=\"34373\" data-id=\"ee7e55a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0f254d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d0f254d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/integralads.com\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>While the market is flooded with basic tools, IAS offers a fundamentally different level of sophistication. We use best-in-class semantic intelligence to comprehend the actual meaning, sentiment, and emotion of a page. With Context Control Targeting, IAS analyzes page-level meaning, sentiment, and emotion\u2014optimizing media quality before a bid is ever placed.<\/p>\n","protected":false},"author":78,"featured_media":345497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[214,303,847,766],"tags":[],"class_list":["post-346450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-apac","category-featured-apac-2","category-products-apac","category-programmatic-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Targeting for Performance at IAS - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"While the market is flooded with basic tools, IAS offers a fundamentally different level of sophistication. We use best-in-class semantic intelligence to comprehend the actual meaning, sentiment, and emotion of a page. With Context Control Targeting, IAS analyzes page-level meaning, sentiment, and emotion\u2014optimizing media quality before a bid is ever placed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/targeting-for-performance-at-ias\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Targeting for Performance at IAS\" \/>\n<meta property=\"og:description\" content=\"While the market is flooded with basic tools, IAS offers a fundamentally different level of sophistication. We use best-in-class semantic intelligence to comprehend the actual meaning, sentiment, and emotion of a page. 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