{"id":347074,"date":"2026-04-30T13:30:00","date_gmt":"2026-04-30T13:30:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/what-winning-brands-do-differently-on-social-in-2026\/"},"modified":"2026-04-30T13:30:00","modified_gmt":"2026-04-30T13:30:00","slug":"what-winning-brands-do-differently-on-social-in-2026","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/what-winning-brands-do-differently-on-social-in-2026\/","title":{"rendered":"What Winning Brands Do Differently on Social in 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"347074\" class=\"elementor elementor-347074 elementor-346849\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-624a144 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"76244\" data-id=\"624a144\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2344f49\" data-eae-slider=\"49539\" data-id=\"2344f49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa7a1a6 elementor-widget elementor-widget-text-editor\" data-id=\"fa7a1a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Social media advertising is at an inflection point. Spend is at record levels with global social ad spend projected to exceed <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.statista.com\/outlook\/amo\/advertising\/social-media-advertising\/worldwide#ad-spending\">$317 billion globally<\/a> <\/span>. Video formats dominate <span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/solutions\/social-platforms\/\">every major social platform<\/a><\/span>. And audiences are more fragmented across social channels than ever before.<\/span><\/p><p><span style=\"font-weight: 400;\">At the same time, the environment is more complex and more risky. <strong>Ad waste in programmatic channels has climbed 34%<\/strong> (eMarketer) in two years, and social is not immune. And the technology available to sophisticated social advertisers has advanced dramatically \u2014 creating a widening gap between brands that know how to use it and those that don&#8217;t.<\/span><\/p><p><span style=\"font-weight: 400;\">In this environment, the brands winning on social aren&#8217;t just spending more. They&#8217;re operating smarter. They&#8217;ve made a fundamental shift in how they think about social media quality \u2014 and it&#8217;s showing up in their results.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-b99e66e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"32526\" data-id=\"b99e66e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ecfe429\" data-eae-slider=\"14597\" data-id=\"ecfe429\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b586430 elementor-widget elementor-widget-heading\" data-id=\"b586430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From Protection to Performance: The 2026 Paradigm Shift.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-b4de6d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"69235\" data-id=\"b4de6d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9cc3f06\" data-eae-slider=\"50571\" data-id=\"9cc3f06\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e364fe elementor-widget elementor-widget-text-editor\" data-id=\"2e364fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The old mental model of social brand safety was rooted in avoidance: stay away from bad content, minimize risk, measure the damage afterward. This approach treats media quality on social as insurance \u2014 a cost center with no direct upside.<\/span><\/p><p><span style=\"font-weight: 400;\">The new mental model is different. Winning brands understand that quality social environments don&#8217;t just reduce risk \u2014 they improve performance. They recognize that <\/span><b>quality environments drive ROI<\/b><span style=\"font-weight: 400;\">. When ads appear in contextually relevant, brand-suitable feeds, the impact is measurable:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Higher Engagement:<\/b><span style=\"font-weight: 400;\"> Users are more likely to interact with ads that mirror the quality of the surrounding content.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stronger Recall:<\/b><span style=\"font-weight: 400;\"> Brand message retention increases when the environment is trusted.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhanced Conversion:<\/b><span style=\"font-weight: 400;\"> 71% of marketers cite short-form video as the highest ROI format (Sprout Social), but that ROI is entirely dependent on <\/span><i><span style=\"font-weight: 400;\">where<\/span><\/i><span style=\"font-weight: 400;\"> that video lives.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This is the shift at the heart of IAS&#8217;s Protect, Perform, Accelerate framework: social media quality as a performance input, not a defensive posture.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c002ce7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"50552\" data-id=\"c002ce7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8bb82f\" data-eae-slider=\"5255\" data-id=\"e8bb82f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb39ac1 elementor-widget elementor-widget-heading\" data-id=\"cb39ac1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">By the Numbers: The Impact of Social Media Quality\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3334986 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"94386\" data-id=\"3334986\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ada5576\" data-eae-slider=\"46883\" data-id=\"ada5576\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b816e0 elementor-widget elementor-widget-text-editor\" data-id=\"4b816e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The performance case for investing in social media quality is no longer theoretical. <\/span><span style=\"font-weight: 400;\">Brands using <span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/insider\/social-performance-without-compromise\/\">IAS Social Optimization <\/a><\/span><\/span><span style=\"font-weight: 400;\">have achieved a <\/span><b>65% decrease in social suitability fail rates<\/b><span style=\"font-weight: 400;\">, <\/span><b>23% higher engagement rates across social platforms<\/b><span style=\"font-weight: 400;\">, and <\/span><b>18% lower social platform CPMs<\/b><span style=\"font-weight: 400;\"> \u2014 simultaneously. They&#8217;re not trading safety for scale. They&#8217;re getting both.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-98766c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"4717\" data-id=\"98766c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7324430\" data-eae-slider=\"39247\" data-id=\"7324430\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a80134 elementor-widget elementor-widget-heading\" data-id=\"9a80134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 Strategies Defining Social Leaders in 2026\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5cd3d55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"89980\" data-id=\"5cd3d55\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-354abba\" data-eae-slider=\"9024\" data-id=\"354abba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbbf5de elementor-widget elementor-widget-heading\" data-id=\"bbbf5de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Unified, Independent Measurement<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6ded606 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"1482\" data-id=\"6ded606\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea9b9d0\" data-eae-slider=\"55356\" data-id=\"ea9b9d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c36053 elementor-widget elementor-widget-text-editor\" data-id=\"0c36053\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Winning brands no longer rely solely on &#8220;self-reported&#8221; data from the platforms themselves. They utilize independent, third-party measurement across brand safety, suitability, and viewability.<\/span><\/p><ul><li><b>The Advantage:<\/b><span style=\"font-weight: 400;\"> Tools like <\/span><b>IAS Total Media Quality (TMQ)<\/b><span style=\"font-weight: 400;\"> provide a unified view across 15+ platforms, ensuring every dollar is accounted for and every impression is valid.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-fb7aa89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"61847\" data-id=\"fb7aa89\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dadb0c\" data-eae-slider=\"75735\" data-id=\"7dadb0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee107d6 elementor-widget elementor-widget-heading\" data-id=\"ee107d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Precision Customization (Beyond Generic Categories)\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3ee1c83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"11548\" data-id=\"3ee1c83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dffaa64\" data-eae-slider=\"69982\" data-id=\"dffaa64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9927d7 elementor-widget elementor-widget-text-editor\" data-id=\"c9927d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One-size-fits-all safety filters are obsolete. Advanced brands now use <\/span>Precision Avoidance Strategies<span style=\"font-weight: 400;\"> tailored to their specific reputation.<\/span><\/p><ul><li><strong>Example:<\/strong><span style=\"font-weight: 400;\"> An insurance firm may need to avoid natural disaster news specifically, while a gaming brand may have entirely different risk thresholds. IAS Social Optimization allows customization, ensuring you aren&#8217;t blocking safe, high-traffic content unnecessarily.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-b856bb1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"17882\" data-id=\"b856bb1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b12112\" data-eae-slider=\"58035\" data-id=\"4b12112\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2eb79b1 elementor-widget elementor-widget-heading\" data-id=\"2eb79b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. AI-Driven Speed and Multimedia Understanding\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-47bb363 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"87993\" data-id=\"47bb363\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1394383\" data-eae-slider=\"64400\" data-id=\"1394383\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-419702a elementor-widget elementor-widget-text-editor\" data-id=\"419702a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">User-generated content (UGC) moves at light speed. To keep up, brands are leveraging AI classification engines that analyze more than just metadata.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Frame-by-Frame Analysis:<\/b><span style=\"font-weight: 400;\"> While standard industry methods use &#8220;frame sampling&#8221; (missing much of the video content), IAS\u2019s <\/span><b>Multimedia Understanding Model (MUM)<\/b><span style=\"font-weight: 400;\"> analyzes image, audio, and text frame-by-frame.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scale:<\/b><span style=\"font-weight: 400;\"> By processing the equivalent of 70 years of video daily, AI eliminates waste by detecting viral risks in real-time before they impact your brand.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-afdafab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"23065\" data-id=\"afdafab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54f12a1\" data-eae-slider=\"131\" data-id=\"54f12a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de0e30d elementor-widget elementor-widget-heading\" data-id=\"de0e30d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Cross-Platform Imperative\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2c6a6ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"45916\" data-id=\"2c6a6ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c9e4ce\" data-eae-slider=\"97031\" data-id=\"7c9e4ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6e786d elementor-widget elementor-widget-text-editor\" data-id=\"d6e786d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One more factor distinguishes the leaders: cross-platform thinking. Each platform has different content dynamics, different audience behaviors, and different suitability strategies.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">IAS covers 15+ social platforms with consistent measurement and optimization standards \u2014 including first-to-market pre-bid solutions on social platforms where no other provider operates at the same level. That consistency matters enormously as audience attention fragments further across the social ecosystem.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a0046d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"53888\" data-id=\"a0046d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1247813\" data-eae-slider=\"12527\" data-id=\"1247813\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0a5b62 elementor-widget elementor-widget-heading\" data-id=\"a0a5b62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion: Is Your Quality Strategy a Competitive Advantage?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-05f6445 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"53389\" data-id=\"05f6445\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84e7598\" data-eae-slider=\"71120\" data-id=\"84e7598\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e66fcd elementor-widget elementor-widget-text-editor\" data-id=\"5e66fcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As you refine your social strategy for the remainder of 2026, ask yourself: <\/span><b>Are you treating media quality as a checkbox or a catalyst?<\/b><\/p><p><span style=\"font-weight: 400;\">The gap between protected spend and optimized spend is measurable. The brands that cross that threshold don&#8217;t just protect their investment\u2014they compound it. That is the essence of what it means to <\/span><b>Protect, Perform, and Accelerate.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this environment, the brands winning on social aren&#8217;t just spending more. They&#8217;re operating smarter. They&#8217;ve made a fundamental shift in how they think about social media quality \u2014 and it&#8217;s showing up in their results.<\/p>\n","protected":false},"author":59,"featured_media":346851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[303,847,312],"tags":[],"class_list":["post-347074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-apac-2","category-products-apac","category-proprietary-platforms-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Winning Brands Do Differently on Social in 2026 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/what-winning-brands-do-differently-on-social-in-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Winning Brands Do Differently on Social in 2026\" \/>\n<meta property=\"og:description\" content=\"In this environment, the brands winning on social aren&#039;t just spending more. 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