{"id":347076,"date":"2026-04-22T12:30:00","date_gmt":"2026-04-22T12:30:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/earth-day-2026-our-power-our-planet\/"},"modified":"2026-04-22T12:30:00","modified_gmt":"2026-04-22T12:30:00","slug":"earth-day-2026-our-power-our-planet","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/earth-day-2026-our-power-our-planet\/","title":{"rendered":"Celebrating Earth Day 2026 and Our Commitment to &#8220;Our Power, Our Planet&#8221;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"347076\" class=\"elementor elementor-347076 elementor-346778\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-542242f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"68091\" data-id=\"542242f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d9984c\" data-eae-slider=\"95720\" data-id=\"0d9984c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e17964 elementor-widget elementor-widget-text-editor\" data-id=\"6e17964\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Happy Earth Day! This year\u2019s theme, \u201cOur Power, Our Planet,\u201d serves as a powerful reminder that collective action is the driving force behind environmental progress. <\/span><\/p><p><span style=\"font-weight: 400;\">At IAS, we are committed to building a more sustainable future for the advertising industry. For the last five<\/span> <span style=\"font-weight: 400;\">years, we\u2019ve thought intentionally about how our operations affect the environment and the world around us. Our commitment to sustainability is a shared one. Our customers are dedicated to minimizing the environmental impact of their digital media, and they seek partners who are equally committed to this cause.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-aa0441c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"73177\" data-id=\"aa0441c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9caa7cc\" data-eae-slider=\"48361\" data-id=\"9caa7cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5c4a49 elementor-widget elementor-widget-heading\" data-id=\"c5c4a49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Timeline of Sustainability: IAS Milestones (2021\u20132025)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-d9057f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"11180\" data-id=\"d9057f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ee38d4\" data-eae-slider=\"64642\" data-id=\"5ee38d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f42675 elementor-widget elementor-widget-text-editor\" data-id=\"1f42675\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As we celebrate Earth Day 2026, we\u2019d like to take a moment to revisit the progress we\u2019ve made throughout the years.\u00a0\u00a0<\/span><\/p><p><b>2021: Building the Foundation<\/b><\/p><p><span style=\"font-weight: 400;\">IAS begins its sustainability journey with internal commitments to begin data collection across key teams\u00a0<\/span><\/p><p><b>2022: Introducing Carbon Measurement<\/b><\/p><p><span style=\"font-weight: 400;\">In September 2022, IAS integrated <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/insider\/ias-good-loop-emissions-measurement-standard-advertisers\/\"><b>Good-Loop\u2019s carbon measurement solution<\/b><\/a><\/span><span style=\"font-weight: 400;\"> into the IAS Signal platform. With this integration, IAS customers can seamlessly track the carbon footprint of their digital ads.<\/span><\/p><p><b>2023: Transparency and Accountability<\/b><\/p><p><span style=\"font-weight: 400;\">We published our inaugural <\/span><strong>Responsibility Report<\/strong><span style=\"font-weight: 400;\"> and joined <\/span><b>Ad Net Zero<\/b><b>.<\/b><\/p><p><b>2024: Measuring Corporate Footprint<\/b><\/p><p><span style=\"font-weight: 400;\">We partnered with leading sustainability solutions providers <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/news\/alpine-project-51-to-carbon-zero-sustainability-partnership\/\"><b>Alpine Project<\/b><span style=\"font-weight: 400;\"> and <\/span><b>51 to Carbon Zero<\/b><\/a><\/span><span style=\"font-weight: 400;\"> to measure our corporate carbon footprint across Scopes 1, 2, and 3 and develop a comprehensive sustainability strategy.<\/span><\/p><p><b>2025: Verification and Global Integration<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/theclimateregistry.org\/members\/integral-ad-science\/\"><span style=\"text-decoration: underline;\"><b>The Climate Registry<\/b><\/span><\/a><b>:<\/b><span style=\"font-weight: 400;\"> We joined The Climate Registry and independently verified two years of carbon emissions inventories with Cameron-Cole, an accredited emissions verifier.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/integralads.com\/news\/ias-impact-plus-partnership-announcement\/\"><span style=\"text-decoration: underline;\"><b>Impact Plus Partnership<\/b><\/span><\/a><b> (June 2025):<\/b><span style=\"font-weight: 400;\"> Through our partnership with Impact Plus, advertisers can now track and optimize the environmental impact of their digital campaigns directly within IAS reports.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhanced Measurement (September 2025):<\/b><span style=\"font-weight: 400;\"> We enhanced our integration with Good-Loop to allow advertisers to seamlessly measure the carbon emissions of every ad impression at no additional cost.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>SBTi<\/b><b> Commitment:<\/b> We committed to setting both near-term and net-zero targets via the <b>Science-Based Targets Initiative (SBTi)<\/b>. For more information about our commitments, find us on <span style=\"text-decoration: underline;\"><a href=\"https:\/\/sciencebasedtargets.org\/target-dashboard\">SBTi&#8217;s Target Dashboard<\/a><\/span>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7b19f52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"30190\" data-id=\"7b19f52\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08c1ccb\" data-eae-slider=\"5124\" data-id=\"08c1ccb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0103df elementor-widget elementor-widget-heading\" data-id=\"a0103df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Looking Ahead: Our 2026 Roadmap to Net Zero\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6847fdd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"32878\" data-id=\"6847fdd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b160d5e\" data-eae-slider=\"67889\" data-id=\"b160d5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01af964 elementor-widget elementor-widget-text-editor\" data-id=\"01af964\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As we look to 2026, we are turning measurement into action. We look forward to setting formal science-based emissions reduction targets through the Science Based Targets initiative (SBTi). Our focus is on creating a clear roadmap to Net Zero by managing our internal operations and enhancing our products to help our partners reduce the carbon footprint of their digital campaigns.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We are proud of the steps we\u2019ve taken this far, and the journey has just begun! We hope you join us in building a more sustainable advertising ecosystem.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Celebrate Earth Day 2026 with IAS. Explore our 5-year journey toward Net Zero, from carbon measurement tools to SBTi-verified emissions reduction targets.<\/p>\n","protected":false},"author":59,"featured_media":346780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[866],"tags":[],"class_list":["post-347076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esg-posts-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Celebrating Earth Day 2026 and Our Commitment to &quot;Our Power, Our Planet&quot; - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/earth-day-2026-our-power-our-planet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Celebrating Earth Day 2026 and Our Commitment to &quot;Our Power, Our Planet&quot;\" \/>\n<meta property=\"og:description\" content=\"Celebrate Earth Day 2026 with IAS. 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