{"id":347282,"date":"2026-06-04T09:23:34","date_gmt":"2026-06-04T09:23:34","guid":{"rendered":"https:\/\/integralads.com\/insider\/how-stellantis-is-turning-attention-into-a-competitive-advantage\/"},"modified":"2026-06-04T09:23:34","modified_gmt":"2026-06-04T09:23:34","slug":"how-stellantis-is-turning-attention-into-a-competitive-advantage","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/how-stellantis-is-turning-attention-into-a-competitive-advantage\/","title":{"rendered":"How Stellantis Is Turning Attention Into a Competitive Advantage"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"347282\" class=\"elementor elementor-347282 elementor-347153\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-92ac8c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"72495\" data-id=\"92ac8c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43ff6f3\" data-eae-slider=\"25370\" data-id=\"43ff6f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-097d79f elementor-widget elementor-widget-text-editor\" data-id=\"097d79f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Buying a car is one of the biggest decisions consumers make, and in a crowded media environment, simply reaching audiences is no longer enough. To better understand what actually drives consideration and business outcomes, <\/span><strong>Stellantis<\/strong><span style=\"font-weight: 400;\"> partnered with <\/span><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/?utm_source=chatgpt.com\">Integral Ad Science (IAS)<\/a> <\/span><\/strong><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">\u00a0<\/span>and media agency <\/span><strong>Publicis Media<\/strong><span style=\"font-weight: 400;\"> to place attention measurement at the center of its media strategy.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-89c1199 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"55931\" data-id=\"89c1199\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39a914d\" data-eae-slider=\"38606\" data-id=\"39a914d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9848f90 elementor-widget elementor-widget-heading\" data-id=\"9848f90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building One of the Industry\u2019s Largest Attention Measurement Programs\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-42527de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"59681\" data-id=\"42527de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be2bd1d\" data-eae-slider=\"80131\" data-id=\"be2bd1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ecb27c elementor-widget elementor-widget-text-editor\" data-id=\"0ecb27c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To support this initiative, IAS Quality Attention\u2122 was deployed across Stellantis\u2019 open web campaigns through a large-scale testing and optimization program that initially launched in 2024, running for more than six months globally \u2014 and up to 18 months in key markets such as France.<\/span><\/p><p><span style=\"font-weight: 400;\">The program covered:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">19 countries<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">20+ Stellantis brands and services<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over 13 billion measured impressions<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This large-scale rollout enabled Stellantis to build one of the richest and most diverse attention datasets in the industry, creating a new framework for understanding how attention influences both media efficiency and business outcomes.<\/span><\/p><p><span style=\"font-weight: 400;\">Rather than treating attention as a standalone campaign metric, Stellantis, Publicis Media, and IAS developed a broader strategic roadmap that combined:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Continuous attention measurement across eligible media environments<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deep global and local market analysis<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dedicated qualitative and quantitative research<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cross-analysis with established media quality KPIs, including viewability, fraud, and brand suitability<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Training and enablement programs designed to help teams integrate attention into media planning and optimization workflows<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-b55a723 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"29182\" data-id=\"b55a723\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f60992a\" data-eae-slider=\"15613\" data-id=\"f60992a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4a2b37 elementor-widget elementor-widget-heading\" data-id=\"f4a2b37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Attention Insights Helped Stellantis Improve Media Performance Across Global Markets\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0bc9b08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"3256\" data-id=\"0bc9b08\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-989f3bf\" data-eae-slider=\"35883\" data-id=\"989f3bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34a8af1 elementor-widget elementor-widget-text-editor\" data-id=\"34a8af1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The analysis showed that attention drivers varied significantly across markets and media environments.<\/span><\/p><p><span style=\"font-weight: 400;\">For example:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the United States, visibility emerged as a primary driver of attention.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Across Europe, less cluttered environments and stronger share-of-screen dynamics had a greater influence on attention performance.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">These insights enabled Publicis to refine optimization frameworks market by market, integrating attention alongside traditional media KPIs to create a more holistic approach to campaign performance.<\/span><\/p><p><span style=\"font-weight: 400;\">As a result, Stellantis was able to evolve media allocation strategies with greater precision:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lower-attention environments were used more strategically for lower-funnel objectives focused on repetition and efficiency.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher-attention environments were prioritised for premium storytelling, immersive creative formats, and key product messaging.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The program also introduced an ongoing optimisation model focused on continuously improving attention performance over time, rather than treating attention as a static measurement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bed530 elementor-widget elementor-widget-image\" data-id=\"8bed530\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"226\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-03-at-10.55.32-AM.png\" class=\"attachment-large size-large wp-image-347166\" alt=\"\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-03-at-10.55.32-AM.png 968w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-03-at-10.55.32-AM-300x106.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-03-at-10.55.32-AM-768x271.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44e11f8 elementor-widget elementor-widget-image\" data-id=\"44e11f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"169\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-03-at-10.55.52-AM.png\" class=\"attachment-large size-large wp-image-347177\" alt=\"\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-03-at-10.55.52-AM.png 970w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-03-at-10.55.52-AM-300x79.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-03-at-10.55.52-AM-768x203.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6201758 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"25522\" data-id=\"6201758\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbad251\" data-eae-slider=\"81507\" data-id=\"fbad251\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f59e33e elementor-widget elementor-widget-spacer\" data-id=\"f59e33e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea96f3 elementor-widget elementor-widget-heading\" data-id=\"2ea96f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Proving the Business Impact of Attention\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a5cf322 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"5995\" data-id=\"a5cf322\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6cfe8c\" data-eae-slider=\"14343\" data-id=\"a6cfe8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f5d150 elementor-widget elementor-widget-text-editor\" data-id=\"1f5d150\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While this groundbreaking program was launched using previous campaign data, the framework remains a highly relevant industry masterclass that continues to win prestigious awards and drive sustained success today. The results from this benchmark rollout demonstrated a powerful, lasting relationship between attention quality and campaign effectiveness across both brand and performance metrics:<\/span><\/p><p><span style=\"font-weight: 400;\">Key outcomes included:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A 165% increase in engagement on high-attention inventory<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A 33% increase in ad recall for key audience, as measured by Dynata\u2019s study<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This additional brand study in partnership with <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.dynata.com\/?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">Dynata<\/span><\/a><\/span><span style=\"font-weight: 400;\"> validated the connection between attention and brand KPIs, specifically showcasing the 33% increase in ad recall among Stellantis\u2019s main target audience.<\/span><\/p><p><span style=\"font-weight: 400;\">The initiative also enabled Stellantis to establish internal attention benchmarks by market and campaign type, helping create the foundation for a scalable global attention framework.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c267ff2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"31988\" data-id=\"c267ff2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01dab18\" data-eae-slider=\"27752\" data-id=\"01dab18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ef87ad elementor-widget elementor-widget-heading\" data-id=\"2ef87ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cWithout Measurement, You\u2019re Navigating Blindly.\u201d\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-14da5f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"9521\" data-id=\"14da5f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06376b5\" data-eae-slider=\"18146\" data-id=\"06376b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-107b470 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"107b470\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"Without measurement, you\u2019re navigating blindly. Our media investments need to become increasingly effective and profitable, so understanding their real impact is crucial for us. That\u2019s what we aimed to achieve with IAS solutions, which go beyond traditional measurement. Advertising attention is a key challenge and reflects a broader industry shift toward identifying new, effective signals. To sustainably adopt this KPI, we needed proof. Working with Publicis Media and IAS was essential. With Quality Attention\u2122, we achieved very positive full-funnel results, validated through two large-scale studies \u2014 a brand lift study and a performance impact study \u2014 demonstrating the effectiveness of this new KPI.\u201d\n\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Alix Tanniou, Media Manager, Peugeot France<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-00791d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"45921\" data-id=\"00791d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da43f0e\" data-eae-slider=\"31640\" data-id=\"da43f0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2121ac8 elementor-widget elementor-widget-spacer\" data-id=\"2121ac8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaafa9f elementor-widget elementor-widget-heading\" data-id=\"eaafa9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Explore the Full Stellantis Attention Strategy\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2018c5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"45167\" data-id=\"2018c5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23d7803\" data-eae-slider=\"45006\" data-id=\"23d7803\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0dc903 elementor-widget elementor-widget-text-editor\" data-id=\"a0dc903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Want to explore the full methodology, strategic framework, and results behind Stellantis\u2019 global attention initiative?<\/span><\/p><p><span style=\"font-weight: 400;\">Download the full case study to learn how attention-driven optimization is helping reshape media performance strategies at scale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Stellantis, IAS, and Publicis Media deployed a global attention strategy. See the case study to learn how optimizing 13 billion impressions drove a 165% engagement boost and 33% ad recall.<\/p>\n","protected":false},"author":59,"featured_media":347155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[771,864,303],"tags":[],"class_list":["post-347282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attention-apac","category-case-studies-apac-2","category-featured-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Stellantis Is Turning Attention Into a Competitive Advantage - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/how-stellantis-is-turning-attention-into-a-competitive-advantage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Stellantis Is Turning Attention Into a Competitive Advantage\" \/>\n<meta property=\"og:description\" content=\"Stellantis, IAS, and Publicis Media deployed a global attention strategy. 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