{"id":347444,"date":"2026-06-23T00:04:47","date_gmt":"2026-06-23T00:04:47","guid":{"rendered":"https:\/\/integralads.com\/?p=347444"},"modified":"2026-07-14T05:09:08","modified_gmt":"2026-07-14T05:09:08","slug":"how-omd-hong-kong-delivered-automated-campaign-efficiency-for-a-top-logistics-brand","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/how-omd-hong-kong-delivered-automated-campaign-efficiency-for-a-top-logistics-brand\/","title":{"rendered":"How OMD Hong Kong Delivered Automated Campaign Efficiency for a Top Logistics Brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"347444\" class=\"elementor elementor-347444\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-ff61450 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"91944\" data-id=\"ff61450\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b73115a\" data-eae-slider=\"73628\" data-id=\"b73115a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26ab286 elementor-widget elementor-widget-text-editor\" data-id=\"26ab286\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Manual DSP optimization is like manual sorting in a cargo warehouse\u2014it slows down operations, drains resources, and causes bottlenecks. Constantly making manual campaign tweaks creates media waste and delays results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To clear these bottlenecks and find a faster route to campaign success, OMD Hong Kong launched an industry-first trial in APAC for a major logistics and transportation brand. Partnering with Integral Ad Science (IAS), they utilized <\/span><b>Dynamic Performance Profiles (DPP)<\/b><span style=\"font-weight: 400;\"> to put ad delivery on autopilot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The one-month trial proved that automated targeting delivers higher-value traffic much faster than manual adjustments:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>28% lower<\/b><span style=\"font-weight: 400;\"> Cost Per Click (CPC)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>67% lower<\/b><span style=\"font-weight: 400;\"> Cost Per Qualified Visit (CPQV)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>8% higher<\/b><span style=\"font-weight: 400;\"> Click-Through Rate (CTR)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>22% improvement<\/b><span style=\"font-weight: 400;\"> in overall media cost efficiency<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ready to see how they fast-tracked campaign performance? Find out how automated optimization eliminates media waste and scales ROI.<\/span><\/p><p><span style=\"font-size: 18.004px;\">To learn more, please download the full case study.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Manual DSP optimization is like manual sorting in a cargo warehouse\u2014it slows down operations, drains resources, and causes bottlenecks. Constantly making manual campaign tweaks creates media waste and delays results.<\/p>\n","protected":false},"author":34,"featured_media":347449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[217],"tags":[],"class_list":["post-347444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How OMD Hong Kong Delivered Automated Campaign Efficiency for a Top Logistics Brand - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/how-omd-hong-kong-delivered-automated-campaign-efficiency-for-a-top-logistics-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How OMD Hong Kong Delivered Automated Campaign Efficiency for a Top Logistics Brand\" \/>\n<meta property=\"og:description\" content=\"Manual DSP optimization is like manual sorting in a cargo warehouse\u2014it slows down operations, drains resources, and causes bottlenecks. Constantly making manual campaign tweaks creates media waste and delays results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/insider\/how-omd-hong-kong-delivered-automated-campaign-efficiency-for-a-top-logistics-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-23T00:04:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-14T05:09:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/OMD-Hong-Kong-Case-Study-Tile-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"mbani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mbani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/how-omd-hong-kong-delivered-automated-campaign-efficiency-for-a-top-logistics-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/how-omd-hong-kong-delivered-automated-campaign-efficiency-for-a-top-logistics-brand\\\/\"},\"author\":{\"name\":\"mbani\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/129b6abdd7655c1c3ea25b249b6c1e37\"},\"headline\":\"How OMD Hong Kong Delivered Automated Campaign Efficiency for a Top Logistics Brand\",\"datePublished\":\"2026-06-23T00:04:47+00:00\",\"dateModified\":\"2026-07-14T05:09:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/how-omd-hong-kong-delivered-automated-campaign-efficiency-for-a-top-logistics-brand\\\/\"},\"wordCount\":154,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/how-omd-hong-kong-delivered-automated-campaign-efficiency-for-a-top-logistics-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/OMD-Hong-Kong-Case-Study-Tile-Image.png\",\"articleSection\":[\"Case Studies\"],\"inLanguage\":\"en-APAC\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/how-omd-hong-kong-delivered-automated-campaign-efficiency-for-a-top-logistics-brand\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/insider\\\/how-omd-hong-kong-delivered-automated-campaign-efficiency-for-a-top-logistics-brand\\\/\",\"name\":\"How OMD Hong Kong Delivered Automated Campaign Efficiency for a Top Logistics Brand - 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