{"id":347444,"date":"2026-06-23T00:04:47","date_gmt":"2026-06-23T00:04:47","guid":{"rendered":"https:\/\/integralads.com\/?p=347444"},"modified":"2026-06-23T05:11:43","modified_gmt":"2026-06-23T05:11:43","slug":"how-ias-total-visibility-with-dynamic-performance-profiles-helped-a-logistics-transportation-brand-increase-performance-with-ease","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/how-ias-total-visibility-with-dynamic-performance-profiles-helped-a-logistics-transportation-brand-increase-performance-with-ease\/","title":{"rendered":"How IAS Total Visibility with Dynamic Performance Profiles helped a Logistics & Transportation Brand increase performance with ease"},"content":{"rendered":"\t\t
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Key Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/span>0<\/span>%<\/span><\/h3><\/div>
improvement in media cost efficiency<\/h6><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/span>0<\/span>%<\/span><\/h3><\/div>
increase in investment in quality impressions<\/h6><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Challenge: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The client needed a more efficient targeting strategy to maximize results while minimizing spend on their key campaign.<\/span><\/p>

OMD faced two major challenges in achieving this:<\/span><\/b><\/p>

  • Significant manual processes<\/b>, such as constant monitoring and frequent adjustments within the DSP, <\/span>
    <\/span>led to wasted resources and operational inefficiencies.<\/span><\/li>
  • Underperforming campaigns<\/b> due to insufficient optimizations made it difficult to consistently achieve <\/span>
    <\/span>key performance targets.<\/span>\u00a0<\/b><\/li><\/ul>

    Because of these challenges, the client struggled to confidently scale or optimize campaigns to achieve stronger outcomes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    The Approach: Dynamic Performance Profiles (DPP) <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    To tackle these challenges, OMD Hong Kong’s client, implemented Dynamic Performance Profiles (DPP) for their “APAC” campaign. As the first in the industry in APAC to test Dynamic Performance Profiles, the client conducted a focused one-month trial (from December 8, 2025 to January 7, 2026) to demonstrate the efficiency of the performance automation tool.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    The Results: Better Performance, Lower Costs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Since implementing IAS’s Total Visibility with Dynamic Performance Profiles OMD\u2019s client achieved significant improvements in their performance results, including higher click-through rates and lower costs per qualified visit and per click. These results led to a <\/span>6% increase <\/b>in investment in quality impressions and a <\/span>22% improvement<\/b> in media cost efficiency.<\/span><\/p>

    Overall, IAS helped OMD\u2019s client drive more qualified traffic with greater cost efficiency, maximizing campaign effectiveness and ROI. <\/span>As a result, the logistics and transportation brand is now better positioned to reach the right audiences, maximize business growth, and compete effectively in their market.<\/b><\/p>

    To learn more, please download the full case study.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    OMD Hong Kong is a leading, award-winning media communications agency and part of the global OMD network. The agency specializes in media planning, buying, strategy, and data analytics. In partnership with IAS, OMD\u2019s client, a logistics and transportation brand, wanted to find efficient ways to strengthen its targeting strategy. By ensuring advertising budgets were allocated to effective placements, the brand aimed to drive increased site visits and achieve more with less in a competitive market.<\/p>\n","protected":false},"author":34,"featured_media":347449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[217],"tags":[],"class_list":["post-347444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-apac"],"acf":[],"yoast_head":"\nHow IAS Total Visibility with Dynamic Performance Profiles helped a Logistics & Transportation Brand increase performance with ease - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/how-ias-total-visibility-with-dynamic-performance-profiles-helped-a-logistics-transportation-brand-increase-performance-with-ease\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How IAS Total Visibility with Dynamic Performance Profiles helped a Logistics & Transportation Brand increase performance with ease\" \/>\n<meta property=\"og:description\" content=\"OMD Hong Kong is a leading, award-winning media communications agency and part of the global OMD network. 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