{"id":347596,"date":"2026-07-08T20:28:55","date_gmt":"2026-07-08T20:28:55","guid":{"rendered":"https:\/\/integralads.com\/?p=347596"},"modified":"2026-07-09T21:47:10","modified_gmt":"2026-07-09T21:47:10","slug":"ias-media-quality-report-21st-edition","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-media-quality-report-21st-edition\/","title":{"rendered":"IAS Media Quality Report: 21st Edition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"347596\" class=\"elementor elementor-347596\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a09e753 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"8632\" data-id=\"a09e753\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac5fd27\" data-eae-slider=\"29139\" data-id=\"ac5fd27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28f3b00 elementor-widget elementor-widget-heading\" data-id=\"28f3b00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Industry-leading benchmarks for stronger media quality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-b8c2c8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"79263\" data-id=\"b8c2c8b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1da1c19\" data-eae-slider=\"89383\" data-id=\"1da1c19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef4b582 elementor-widget elementor-widget-text-editor\" data-id=\"ef4b582\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The annual <strong>Media Quality Report (MQR)<\/strong> provides marketers with benchmarks, insights, and actionable guidance to evaluate digital advertising performance. New this year, the report adds vertical benchmarks and monthly performance trends to its global and regional media quality analysis.<\/p><p>Media quality improved broadly, but the data tells a more nuanced story \u2014 and the nuance is where the risk lives.<\/p><p><strong>Access this year\u2019s report, with key findings including:<\/strong><\/p><ul><li>Mobile web display accounts for 45% of impressions \u2026 and <strong>72% of MFA and 55% of brand suitability failures<\/strong><\/li><li>Video outperformed display in viewability, posting <strong>an 11.8 percentage-point advantage<\/strong> widening the gap as attention becomes a defining currency of performance<\/li><li>Media quality improved meaningfully at the global level but <strong>risk diverged by region, vertical, and content type<\/strong>, underscoring the limits of one-size-fits-all strategies<\/li><\/ul><p><strong>Don\u2019t let your media budget go to waste. See exactly how your campaigns measure up to industry standards.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The annual Media Quality Report (MQR) provides marketers with benchmarks, insights, and actionable guidance to evaluate digital advertising performance. New this year, the report adds vertical benchmarks and monthly performance trends to its global and regional media quality analysis.<\/p>\n","protected":false},"author":34,"featured_media":347492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[222,223,787,212,219],"tags":[],"class_list":["post-347596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-apac","category-brand-safety-suitability-apac","category-mqr-apac","category-programmatic-apac","category-research-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS Media Quality Report: 21st Edition - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/ias-media-quality-report-21st-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Media Quality Report: 21st Edition\" \/>\n<meta property=\"og:description\" content=\"The annual Media Quality Report (MQR) provides marketers with benchmarks, insights, and actionable guidance to evaluate digital advertising performance. 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