{"id":347772,"date":"2026-06-09T13:00:00","date_gmt":"2026-06-09T13:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/2026-retail-sales-events\/"},"modified":"2026-06-09T13:00:00","modified_gmt":"2026-06-09T13:00:00","slug":"2026-retail-sales-events","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/2026-retail-sales-events\/","title":{"rendered":"Stop Just Announcing Sales. Start Driving Them."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"347772\" class=\"elementor elementor-347772 elementor-347224\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-d4e7b46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"65933\" data-id=\"d4e7b46\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94a3699\" data-eae-slider=\"17843\" data-id=\"94a3699\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fcca2f elementor-widget elementor-widget-heading\" data-id=\"8fcca2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Your guide to capturing high-intent shoppers throughout summer sales events.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-65cf54d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"7991\" data-id=\"65cf54d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c96c1f3\" data-eae-slider=\"666\" data-id=\"c96c1f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e20f79f elementor-widget elementor-widget-text-editor\" data-id=\"e20f79f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Everyone is planning a summer sale. The challenge is making sure shoppers see yours.<\/span><\/p><p><span style=\"font-weight: 400;\">As major retail events like Amazon Prime Day, Walmart Deals, and Target Circle Week approach, <\/span><span style=\"font-weight: 400;\">consumers will be flooded with promotions, discounts, and competing messages. In an environment where every brand is vying for attention, simply announcing a sale isn&#8217;t enough to drive results.<\/span><\/p><p><span style=\"font-weight: 400;\">The brands that win aren&#8217;t necessarily the ones with the biggest discounts\u2014they&#8217;re the ones that reach the right shoppers in the right moments. That&#8217;s why we&#8217;ve developed our latest guide to help marketers cut through the noise and turn seasonal demand into measurable performance.<\/span><\/p><p><span style=\"font-weight: 400;\">Inside the guide, you\u2019ll find:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Capturing the Content Surge: <\/b><span style=\"font-weight: 400;\">How IAS Context Control Targeting (CCT) places ads in the most relevant environments, helping brands capitalize on a 20% spike in traffic to sales-related content.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Precision Shopper Pinpointing: <\/b><span style=\"font-weight: 400;\">Tactics for using Audience Enhanced Targeting (AET) to target ideal buyers with precision, helping brands increase aided brand awareness by up to 34%.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Don&#8217;t just announce your sales\u2014ignite them. <\/span><\/p><p><span style=\"font-weight: 400;\">Download our latest guide to learn how precision targeting can help your brand stand out, connect with high-intent shoppers, and make the most of the summer shopping season.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As major retail events like Amazon Prime Day, Walmart Deals, and Target Circle Week approach, consumers will be flooded with promotions, discounts, and competing messages. Our latest guide helps marketers cut through the noise and turn seasonal demand into measurable performance.<\/p>\n","protected":false},"author":78,"featured_media":347226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[865,303,785],"tags":[],"class_list":["post-347772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-apac-2","category-featured-apac-2","category-guides-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stop Just Announcing Sales. 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