{"id":349720,"date":"2026-07-20T15:59:52","date_gmt":"2026-07-20T15:59:52","guid":{"rendered":"https:\/\/integralads.com\/insider\/2026-holiday-guide\/"},"modified":"2026-07-20T15:59:52","modified_gmt":"2026-07-20T15:59:52","slug":"2026-holiday-guide","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/2026-holiday-guide\/","title":{"rendered":"Plan Earlier. Perform Better. Your 2026 Holiday Guide."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"349720\" class=\"elementor elementor-349720 elementor-348413\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-fa29d57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"15481\" data-id=\"fa29d57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e50babe\" data-eae-slider=\"1654\" data-id=\"e50babe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baa09f7 elementor-widget elementor-widget-heading\" data-id=\"baa09f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Turn holiday planning into performance worth celebrating. Get the insights you need to plan earlier, maximize media quality, and deliver stronger business outcomes.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2d2a44c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"54750\" data-id=\"2d2a44c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-726fa4f\" data-eae-slider=\"95639\" data-id=\"726fa4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6c6fbc elementor-widget elementor-widget-text-editor\" data-id=\"b6c6fbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The holiday season isn\u2019t one self-contained package with a bow on top \u2014 it is a sustained cycle of consumer research, discovery, and decision-making. With compressed timelines and intense Q4 competition, success isn\u2019t about doing more; it\u2019s about making every moment count with precision.<\/span><\/p><p><span style=\"font-weight: 400;\">That\u2019s why we\u2019re delivering an early holiday gift to marketers.<\/span><\/p><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/go.integralads.com\/holiday-outcomes-guide.html\"><i><span style=\"font-weight: 400;\">From Impressions to Performance: Driving Holiday Campaign Outcomes in 2026<\/span><\/i><\/a><\/span><span style=\"font-weight: 400;\"> is a guide specifically designed for navigating this expanded holiday landscape and building campaigns that drive measurable impact.<\/span><\/p><p><span style=\"font-weight: 400;\">To unwrap real results, brands need to optimize for the critical shopping windows that shape consumer behavior across the entire holiday season:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Capture the <\/span><b>+209% impression surge on Oct 31st<\/b><span style=\"font-weight: 400;\"> as early shoppers build their holiday lists.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tap into a <\/span><b>+219% increase in impressions<\/b><span style=\"font-weight: 400;\"> by serving ads directly alongside contextually relevant holiday shopping content.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Protect your brand equity from the late-season <\/span><b>5% spike in low-quality MFA and ad clutter traffic <\/b><span style=\"font-weight: 400;\">on Christmas Eve and Day.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-587080f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"19505\" data-id=\"587080f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9caa125\" data-eae-slider=\"86956\" data-id=\"9caa125\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c1ee90 elementor-widget elementor-widget-text-editor\" data-id=\"0c1ee90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Maximize your Q4 spend by pairing advanced measurement with proactive protection to eliminate wasted media spend and secure premium inventory. Ready to elevate your holiday media strategy and drive retail results that won\u2019t leave you frosty? <strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/go.integralads.com\/holiday-outcomes-guide.html\">Get the guide<\/a><\/span>.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The holiday season has become a months-long, sustained cycle of consumer attention and decision-making. With annual U.S. holiday retail sales now exceeding $1 trillion, marketers face intense competition and compressed timelines. This quick-read guide outlines a practical approach for brands to plan earlier, while maximizing media quality.<\/p>\n","protected":false},"author":59,"featured_media":348442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[863,865,765,872,785,766],"tags":[],"class_list":["post-349720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac-2","category-contextual-targeting-apac-2","category-efficiency-optimization-apac","category-featured-apac-2","category-guides-apac-2","category-programmatic-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Plan Earlier. Perform Better. 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