
{"id":349723,"date":"2026-08-27T12:00:00","date_gmt":"2026-08-27T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/mitsubishi-canada-shifted-digital-performance-into-overdrive\/"},"modified":"2026-08-27T12:00:00","modified_gmt":"2026-08-27T12:00:00","slug":"mitsubishi-canada-shifted-digital-performance-into-overdrive","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/mitsubishi-canada-shifted-digital-performance-into-overdrive\/","title":{"rendered":"How Mitsubishi Canada Shifted Digital Performance into Overdrive"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"349723\" class=\"elementor elementor-349723 elementor-349386\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-8d99cc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"33553\" data-id=\"8d99cc2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73dcce4\" data-eae-slider=\"22911\" data-id=\"73dcce4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69a466e elementor-widget elementor-widget-text-editor\" data-id=\"69a466e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the high-stakes race for online car buyers, most automotive brands are burning through marketing budgets on low-quality digital traffic. Mitsubishi Canada decided to change lanes.<\/span><\/p><p><span style=\"font-weight: 400;\">To maximize the campaign launch for the 2026 Mitsubishi Outlander, they partnered with Integral Ad Science to test an automated, media-quality approach to targeting.<\/span><\/p><p><span style=\"font-weight: 400;\">The controlled study proved that prioritizing media quality shifts campaign efficiency into overdrive. The key performance results included:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>82% <\/b>reduction<span style=\"font-weight: 400;\"> in brand risk (unsafe and unsuitable ads)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>33% <\/b>increase<span style=\"font-weight: 400;\"> in click-through rate (CTR)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>15% <\/b>improvement<span style=\"font-weight: 400;\"> in clicks-to-visit rate<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>4% <\/b>lower<span style=\"font-weight: 400;\"> cost per visit<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Ready to look under the hood? Find out exactly how Mitsubishi utilized automated targeting and real-time safety optimization to outpace the competition and maximize their ad spend.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9fa7583 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"9978\" data-id=\"9fa7583\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f6797f\" data-eae-slider=\"17778\" data-id=\"2f6797f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca2cc82 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ca2cc82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/GLB_Mitsubishi_Total_Media_Performance_Case_Study_IAS.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GET THE CASE STUDY<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>To maximize the campaign launch for the 2026 Mitsubishi Outlander, Mitsubishi Canada partnered with Integral Ad Science (IAS) to test an automated, media-quality approach to targeting.<\/p>\n","protected":false},"author":59,"featured_media":349389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[873],"tags":[],"class_list":["post-349723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.4) - 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