{"id":349724,"date":"2026-09-02T15:41:26","date_gmt":"2026-09-02T15:41:26","guid":{"rendered":"https:\/\/integralads.com\/insider\/global-beauty-brand-lifts-conversions-with-quality-attention\/"},"modified":"2026-09-02T15:41:26","modified_gmt":"2026-09-02T15:41:26","slug":"global-beauty-brand-lifts-conversions-with-quality-attention","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/global-beauty-brand-lifts-conversions-with-quality-attention\/","title":{"rendered":"How a Global Beauty Brand Sparked a 57% Lift in Conversions with Quality Attention"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"349724\" class=\"elementor elementor-349724 elementor-349505\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f913f58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"26367\" data-id=\"f913f58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2ff0e8\" data-eae-slider=\"44645\" data-id=\"d2ff0e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be11b41 elementor-widget elementor-widget-text-editor\" data-id=\"be11b41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In APAC&#8217;s crowded beauty market, making sure an ad simply renders on a screen is only half the battle. The real challenge is getting consumers to actually pause and look. To prove that higher-quality ad placements drive business growth, a global beauty brand partnered with Integral Ad Science (IAS) to measure and optimize for Quality Attention\u2122 across its skincare campaign.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-587996b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"65602\" data-id=\"587996b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-934d6b7\" data-eae-slider=\"28238\" data-id=\"934d6b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a73781a elementor-widget elementor-widget-text-editor\" data-id=\"a73781a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The 23-day campaign test proved that prioritizing high-attention environments delivers far more than vanity metrics:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-ed0458e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"74754\" data-id=\"ed0458e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3eb1d30\" data-eae-slider=\"9564\" data-id=\"3eb1d30\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a06e3a elementor-widget elementor-widget-text-editor\" data-id=\"4a06e3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Outscored Industry Benchmarks:<\/b><span style=\"font-weight: 400;\"> The campaign earned an average Quality Attention\u2122 score of 78, outpacing the regional CPG average of 63.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Turned Focus Into Action:<\/b><span style=\"font-weight: 400;\"> Engaging audiences in higher-quality ad slots sparked a <\/span><b>57% lift in conversion rates <\/b><span style=\"font-weight: 400;\">and a <\/span><b>29% boost in click-throughs<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Slashed Acquisition Costs:<\/b><span style=\"font-weight: 400;\"> Trimming away low-attention inventory eliminated wasted ad spend, driving a <\/span><b>36% drop in Cost Per Action (CPA)<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c23dc9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"35902\" data-id=\"c23dc9a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d2d712\" data-eae-slider=\"72805\" data-id=\"1d2d712\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-156ab5b elementor-widget elementor-widget-text-editor\" data-id=\"156ab5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Curious how the brand pulled it off? Dive into the full case study to find out how prioritizing real consumer focus can transform your next digital campaign.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-46314ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"66689\" data-id=\"46314ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc9ee3d\" data-eae-slider=\"33807\" data-id=\"fc9ee3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdda429 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cdda429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/GLB_Quality_Attention_Beauty_Case_Study_IAS.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GET THE CASE STUDY<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>See how a top beauty brand used Quality Attention to spark a 57% lift in conversions. Read the full case study to see the results.<\/p>\n","protected":false},"author":59,"featured_media":349508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[873],"tags":[],"class_list":["post-349724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-apac-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How a Global Beauty Brand Sparked a 57% Lift in Conversions with Quality Attention - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/global-beauty-brand-lifts-conversions-with-quality-attention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a Global Beauty Brand Sparked a 57% Lift in Conversions with Quality Attention\" \/>\n<meta property=\"og:description\" content=\"See how a top beauty brand used Quality Attention to spark a 57% lift in conversions. 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