{"id":349954,"date":"2026-10-05T11:35:11","date_gmt":"2026-10-05T11:35:11","guid":{"rendered":"https:\/\/integralads.com\/insider\/brand-safety-and-opportunity-in-ai-native-environments\/"},"modified":"2026-10-05T11:35:11","modified_gmt":"2026-10-05T11:35:11","slug":"brand-safety-and-opportunity-in-ai-native-environments","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/brand-safety-and-opportunity-in-ai-native-environments\/","title":{"rendered":"The Next Horizon in Digital Advertising: Brand Safety and Opportunity in AI-Native Environments"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"349954\" class=\"elementor elementor-349954 elementor-349844\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-33f488a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"7723\" data-id=\"33f488a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc3ea3e\" data-eae-slider=\"68505\" data-id=\"fc3ea3e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5642a6f elementor-widget elementor-widget-heading\" data-id=\"5642a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">As consumers embrace AI-native experiences, IAS is advancing the independent trust infrastructure marketers need to engage them with confidence.\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c0f063a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"32245\" data-id=\"c0f063a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8952ecc\" data-eae-slider=\"41363\" data-id=\"8952ecc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37424a1 elementor-widget elementor-widget-text-editor\" data-id=\"37424a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Digital advertising is entering one of its most significant structural evolutions as AI-native platforms become part of how consumers discover information, make decisions, and engage with brands. ChatGPT now reaches more than 1 billion\u00a0 weekly active users, demonstrating the speed and scale at which conversational AI is becoming an important consumer touchpoint.<\/span><\/p><p><span style=\"font-weight: 400;\">As advertising develops within these environments, marketers have an opportunity to connect with consumers in entirely new ways. They also need confidence that the standards they rely on across established channels will evolve alongside consumer behavior. For IAS, this reinforces a clear imperative: independent media quality must extend everywhere consumers engage and marketers invest.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0bcdec1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"45250\" data-id=\"0bcdec1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca8bec8\" data-eae-slider=\"33969\" data-id=\"ca8bec8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02a8479 elementor-widget elementor-widget-heading\" data-id=\"02a8479\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Conversational Paradigm: New Dynamics and Opportunities\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-738f952 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"75718\" data-id=\"738f952\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b493b3\" data-eae-slider=\"53741\" data-id=\"4b493b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcfc232 elementor-widget elementor-widget-text-editor\" data-id=\"bcfc232\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Unlike static web pages or traditional social media feeds, LLM-powered conversational platforms represent an entirely new category of digital experience. AI-native environments are inherently dynamic, conversational, and highly personalized in real time.<\/span><\/p><p><span style=\"font-weight: 400;\">Rather than serving fixed display assets around static editorial content, conversational contexts shift fluidly based on user intent, prompt semantics, and dialogue progression. While this creates unparalleled opportunities for brands to connect with deeply engaged consumers at moments of high intent, it also introduces fundamental shifts in media quality management:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real-Time Contextual Shifts: <\/b><span style=\"font-weight: 400;\">Conversational threads change instantly based on user prompts, requiring continuous, dynamic contextual evaluation rather than static page-level domain categorization.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Semantic Nuance &amp; Sentiment:<\/b><span style=\"font-weight: 400;\"> Understanding suitability in dialogue requires sophisticated classification capable of interpreting tone, intent, and subtle linguistic context.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dynamic Brand Alignment:<\/b><span style=\"font-weight: 400;\"> Marketers must ensure that ad placements remain contextually relevant and safe across highly varied, personalized interactions.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-b65ba65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"36747\" data-id=\"b65ba65\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f038238\" data-eae-slider=\"2190\" data-id=\"f038238\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4062507 elementor-widget elementor-widget-heading\" data-id=\"4062507\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Establishing the Independent Trust Layer for AI Channels\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2506447 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"36278\" data-id=\"2506447\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0d7a31\" data-eae-slider=\"9832\" data-id=\"d0d7a31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5e4089 elementor-widget elementor-widget-text-editor\" data-id=\"a5e4089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As advertising spend accelerates across AI channels, brand marketers are calling for the same independent verification standards they rely on across established digital formats like CTV, social media, and the open web.<\/span><\/p><p><span style=\"font-weight: 400;\">While platform-native safety controls provide a crucial baseline, high-value brand investment depends on unbiased, third-party verification. An independent trust layer provides essential benefits for the growing ecosystem:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Standardized Verification: <\/b><span style=\"font-weight: 400;\">Ensures suitability metrics line up with established industry taxonomy categories across all media channels.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Actionable Transparency: <\/b><span style=\"font-weight: 400;\">Offers direct, multi-channel visibility so marketers can evaluate AI-native ad performance against broader digital investments.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sustained Confidence:<\/b><span style=\"font-weight: 400;\"> Enables brands to test, scale, and innovate in emergent media environments without risking reputational integrity.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-99c300e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"51544\" data-id=\"99c300e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2118c86\" data-eae-slider=\"30073\" data-id=\"2118c86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf83ea1 elementor-widget elementor-widget-heading\" data-id=\"cf83ea1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Industry Advancement in Action\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-854dbdb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"66552\" data-id=\"854dbdb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-381f8e9\" data-eae-slider=\"12699\" data-id=\"381f8e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29cde11 elementor-widget elementor-widget-text-editor\" data-id=\"29cde11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To support this shift across the landscape, media quality standards are evolving in direct collaboration with AI platform developers. A key benchmark of this progress is Integral Ad Science\u2019s (IAS) recent integration supporting ChatGPT Ads, delivering independent brand safety and suitability measurement directly into ChatGPT Ads. The partnership reflects IAS\u2019s broader commitment to meeting consumers and customers wherever they are, from the open web, social media, and CTV to the next generation of AI-native experiences.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-09a9453 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"32687\" data-id=\"09a9453\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0312906\" data-eae-slider=\"6739\" data-id=\"0312906\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-d0265ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"15156\" data-id=\"d0265ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7194d60\" data-eae-slider=\"3710\" data-id=\"7194d60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3cbe45 elementor-widget elementor-widget-heading\" data-id=\"f3cbe45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Strategic Priority\n\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2a78ea6\" data-eae-slider=\"55425\" data-id=\"2a78ea6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51e6658 elementor-widget elementor-widget-heading\" data-id=\"51e6658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Role in AI-native Advertising<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8627a44\" data-eae-slider=\"64038\" data-id=\"8627a44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5ef915 elementor-widget elementor-widget-heading\" data-id=\"e5ef915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Long-term Value<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2ba0066 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"49320\" data-id=\"2ba0066\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-403fa6d\" data-eae-slider=\"77458\" data-id=\"403fa6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-9df5d2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"16895\" data-id=\"9df5d2f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-eca1daa\" data-eae-slider=\"83020\" data-id=\"eca1daa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcfdf18 elementor-widget elementor-widget-heading\" data-id=\"fcfdf18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Independent Evaluation\n\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-08d74ed\" data-eae-slider=\"86574\" data-id=\"08d74ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6512be1 elementor-widget elementor-widget-text-editor\" data-id=\"6512be1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Provides an objective view of brand safety and suitability alongside platform safeguards.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-42889c5\" data-eae-slider=\"30709\" data-id=\"42889c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-893a4bf elementor-widget elementor-widget-text-editor\" data-id=\"893a4bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gives marketers greater transparency as they evaluate emerging channels.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-96163c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"92858\" data-id=\"96163c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75a62f0\" data-eae-slider=\"47634\" data-id=\"75a62f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-e55a524 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"32917\" data-id=\"e55a524\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7f462dd\" data-eae-slider=\"94276\" data-id=\"7f462dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18c206e elementor-widget elementor-widget-heading\" data-id=\"18c206e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Evolving Standards\n\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-286638b\" data-eae-slider=\"19646\" data-id=\"286638b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b2411e elementor-widget elementor-widget-text-editor\" data-id=\"6b2411e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Helps develop measurement approaches suited to dynamic, conversational environments.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c6010dc\" data-eae-slider=\"81137\" data-id=\"c6010dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a778faf elementor-widget elementor-widget-text-editor\" data-id=\"a778faf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Supports more consistent media quality frameworks across channels.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a092d9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"9095\" data-id=\"a092d9f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fb292e\" data-eae-slider=\"24912\" data-id=\"0fb292e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-b4f8cc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"45994\" data-id=\"b4f8cc9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8bb0653\" data-eae-slider=\"30484\" data-id=\"8bb0653\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e765535 elementor-widget elementor-widget-heading\" data-id=\"e765535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Omnichannel Trust\n\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0e94bee\" data-eae-slider=\"93185\" data-id=\"0e94bee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85d2059 elementor-widget elementor-widget-text-editor\" data-id=\"85d2059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Extends independent media quality into AI-native experiences.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-21d9421\" data-eae-slider=\"46262\" data-id=\"21d9421\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93ff3e0 elementor-widget elementor-widget-text-editor\" data-id=\"93ff3e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Helps marketers engage consumers with confidence wherever they spend time.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e202385 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"19868\" data-id=\"e202385\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3df3987\" data-eae-slider=\"19638\" data-id=\"3df3987\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91ce574 elementor-widget elementor-widget-heading\" data-id=\"91ce574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Looking Forward\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-10fadfc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"13285\" data-id=\"10fadfc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6434518\" data-eae-slider=\"29363\" data-id=\"6434518\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b6537a elementor-widget elementor-widget-text-editor\" data-id=\"5b6537a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">AI-native advertising will not develop in isolation from the broader media ecosystem. Marketers will expect trust, transparency, and accountability to extend across every channel where they engage consumers.<\/span><\/p><p><span style=\"font-weight: 400;\">Building that future will require close collaboration among platforms, advertisers, agencies, and independent measurement partners. It will also require frameworks designed to be durable, consistent, and capable of evolving as AI-native experiences grow.<\/span><\/p><p><span style=\"font-weight: 400;\">The IAS integration with ChatGPT Ads represents an important step on that path, and the vision is broader than any single integration. IAS is committed to building the independent trust infrastructure for the AI era, helping marketers protect their brands and pursue growth wherever consumers go next.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-dc4afff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"98971\" data-id=\"dc4afff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b512ab8\" data-eae-slider=\"64106\" data-id=\"b512ab8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a11dd8e elementor-widget elementor-widget-heading\" data-id=\"a11dd8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learn More\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4a00634 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"69407\" data-id=\"4a00634\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eceecb5\" data-eae-slider=\"235\" data-id=\"eceecb5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52e2146 elementor-widget elementor-widget-text-editor\" data-id=\"52e2146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/go.integralads.com\/Contact-Us-OpenAI.html\">Please contact your IAS representative<\/a><\/span> to learn more about our commitment to building the independent trust infrastructure for the AI era.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover how IAS is establishing independent brand safety and verification standards for AI-native advertising environments like ChatGPT Ads.<\/p>\n","protected":false},"author":59,"featured_media":349955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[872,305],"tags":[],"class_list":["post-349954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-apac-2","category-our-partners-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.6) - 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