{"id":318814,"date":"2023-06-09T10:15:41","date_gmt":"2023-06-09T10:15:41","guid":{"rendered":"https:\/\/integralads.com\/about-ias-2\/quality-impressions\/"},"modified":"2026-10-16T20:05:31","modified_gmt":"2026-10-16T20:05:31","slug":"quality-impressions","status":"publish","type":"page","link":"https:\/\/integralads.com\/br\/inovacao\/quality-impressions\/","title":{"rendered":"Quality Impressions"},"content":{"rendered":"\t\t
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Quality Impressions\u2122<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An\u00fancios de qualidade merecem Quality Impressions\u2122. Agora, mais do que nunca, \u00e9 fundamental que os profissionais de marketing controlem a qualidade dos espa\u00e7os publicit\u00e1rios que compram ou pelos quais d\u00e3o lances. Sempre foi nosso objetivo, na IAS, oferecer aos nossos clientes transpar\u00eancia sobre a qualidade dos seus espa\u00e7os publicit\u00e1rios. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Melhore os resultados da sua campanha e obtenha impress\u00f5es de qualidade com a IAS como sua parceira.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBAIXAR O FOLHETO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Deixa <\/span><\/span> a <\/span><\/span> sua <\/span><\/span> primeira <\/span><\/span> impress\u00e3o <\/span><\/span> ser <\/span><\/span> excelente <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O IAS Quality Impression\u2122 \u00e9 uma m\u00e9trica exclusiva, credenciada pelo MRC, que ajuda a garantir os padr\u00f5es de qualidade da m\u00eddia. Para ser considerada uma \u201cQuality Impression\u201d, um an\u00fancio digital precisa estar vis\u00edvel para uma pessoa real, em um ambiente adequado. Tudo isso na regi\u00e3o geogr\u00e1fica correta. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tVisibilidade\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tSe um an\u00fancio \u00e9 exibido, mas ningu\u00e9m o v\u00ea, ser\u00e1 que ele causa algum impacto? A visibilidade \u00e9 a base da qualidade. \n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tOs bots n\u00e3o compram produtos, quem compra s\u00e3o pessoas de verdade. O Quality Impressions\u2122 sempre exclui o tr\u00e1fego inv\u00e1lido. \n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\tO contexto do an\u00fancio influencia a memorabilidade, o engajamento e a afinidade; por isso, ajudamos a garantir que os an\u00fancios apare\u00e7am no ambiente certo para voc\u00ea.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tN\u00e3o pague por exibi\u00e7\u00f5es que fiquem fora da sua localiza\u00e7\u00e3o ideal e elimine gastos desnecess\u00e1rios.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Quality Impressions\u2122<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Para garantir que as campanhas tenham o potencial de se conectar com o p\u00fablico, os anunciantes precisam de transpar\u00eancia sobre a qualidade geral das suas impress\u00f5es e precisam ser capazes de otimizar as campanhas de forma eficaz. Nossa m\u00e9trica Quality Impression\u2122 ajuda os anunciantes a fazer exatamente isso; \u00e9 uma m\u00e9trica de qualidade de m\u00eddia que resume o desempenho da campanha e comprova o valor dela. <\/p>

Os relat\u00f3rios IAS oferecem aos anunciantes controle total sobre seus investimentos em m\u00eddia digital, fornecendo informa\u00e7\u00f5es detalhadas no n\u00edvel da campanha, do parceiro, do posicionamento, do dom\u00ednio e do aplicativo, al\u00e9m de destacar os motivos das falhas para ajudar na otimiza\u00e7\u00e3o.<\/p>

Com o Quality Impressions\u2122, o controle est\u00e1 nas suas m\u00e3os.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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PERSPECTIVAS <\/span><\/span> ESPECIALIZADAS <\/span><\/span> DO <\/span><\/span> SETOR <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Conhe\u00e7a mais a fundo as solu\u00e7\u00f5es de ponta em visibilidade no IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tConhe\u00e7a nossas ideias inovadoras<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Quality Impressions\u2122 An\u00fancios de qualidade merecem Quality Impressions\u2122. Agora, mais do que nunca, \u00e9 fundamental que os profissionais de marketing controlem a qualidade dos espa\u00e7os publicit\u00e1rios que compram ou pelos quais d\u00e3o lances. Sempre foi nosso objetivo, na IAS, oferecer…<\/p>\n","protected":false},"author":22,"featured_media":318674,"parent":318834,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-318814","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIntegral Ad Science | Quality Impressions\u2122<\/title>\n<meta name=\"description\" content=\"O Quality Impressions\u2122 da Integral Ad Science (IAS) \u00e9 uma m\u00e9trica exclusiva que garante os padr\u00f5es de qualidade de m\u00eddia para marcas e ag\u00eancias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/inovacao\/quality-impressions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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