{"id":318865,"date":"2023-06-06T07:18:32","date_gmt":"2023-06-06T07:18:32","guid":{"rendered":"https:\/\/integralads.com\/solutions-2\/ad-fraud\/"},"modified":"2026-10-16T20:13:27","modified_gmt":"2026-10-16T20:13:27","slug":"fraude-em-anuncios","status":"publish","type":"page","link":"https:\/\/integralads.com\/br\/solucoes\/fraude-em-anuncios\/","title":{"rendered":"Fraude publicit\u00e1ria"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"caixas\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Bloqueia mais bots e alcan\u00e7a mais pessoas\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Com a previs\u00e3o de que os gastos com publicidade digital cheguem a quase US$ 870 bilh\u00f5es globalmente at\u00e9 2027, o setor est\u00e1 mais focado do que nunca no combate \u00e0 fraude em publicidade digital. A gente garante que seus an\u00fancios sejam exibidos apenas para pessoas reais em sites leg\u00edtimos, protegendo seu or\u00e7amento de m\u00eddia contra bots com precis\u00e3o cir\u00fargica. <\/p>

Mergulhe fundo no mundo da prote\u00e7\u00e3o contra fraudes com nosso kit de ferramentas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBAIXAR O KIT DE FERRAMENTAS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Nossas <\/span><\/span> solu\u00e7\u00f5es <\/span><\/span> contra <\/span><\/span> fraudes <\/span><\/span> em <\/span><\/span> publicidade <\/span><\/span> abrangem: <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tTV e V\u00cdDEO\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tM\u00d3VEL E DENTRO DO APLICATIVO\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tWeb Aberta\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPlataformas sociais\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"caixas\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Os bots n\u00e3o compram<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Processamos e analisamos trilh\u00f5es de eventos de dados todo m\u00eas para identificar anomalias que indiquem fraude em todos os canais e plataformas. Os dados agregados criam modelos de detec\u00e7\u00e3o escal\u00e1veis para distinguir o comportamento humano real dos bots, mesmo em \u00e1reas ainda n\u00e3o exploradas. Tamb\u00e9m analisamos sinais enviados durante uma sess\u00e3o espec\u00edfica do navegador ou a partir de um dispositivo espec\u00edfico. Os bots t\u00eam um conjunto caracter\u00edstico de tra\u00e7os que podem ser identificados por meio de um mapeamento detalhado do ambiente do navegador e das caracter\u00edsticas do dispositivo. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Evite <\/span><\/span> desperd\u00edcios <\/span><\/span> nos <\/span><\/span> gastos <\/span><\/span> com <\/span><\/span> m\u00eddia <\/span><\/span> e, <\/span><\/span> ao <\/span><\/span> mesmo <\/span><\/span> tempo, <\/span><\/span> mantenha <\/span><\/span> a <\/span><\/span> escala <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Ajudamos voc\u00ea a identificar onde, quando e como os bots ilegais est\u00e3o se infiltrando no seu plano de m\u00eddia. Comece a bloquear as amea\u00e7as de fraude publicit\u00e1ria com precis\u00e3o antes mesmo que a impress\u00e3o seja exibida, para que seu or\u00e7amento fique protegido. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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$<\/span>0<\/span>B<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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perda prevista at\u00e9 2028 nos gastos com publicidade digital devido \u00e0 fraude<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tA tecnologia da IAS identifica mais tr\u00e1fego de bots do que a de um dos principais concorrentes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/span>0<\/span>X<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aumento nos n\u00edveis de fraude em campanhas que n\u00e3o contam com ferramentas de mitiga\u00e7\u00e3o de fraudes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Seja <\/span><\/span> qual <\/span><\/span> for <\/span><\/span> a <\/span><\/span> amea\u00e7a, <\/span><\/span> a <\/span><\/span> gente <\/span><\/span> cuida <\/span><\/span> de <\/span><\/span> tudo <\/span><\/span> pra <\/span><\/span> voc\u00ea <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A IAS \u00e9 l\u00edder no combate \u00e0 fraude publicit\u00e1ria por meio de uma abordagem equilibrada e de pesquisas cont\u00ednuas. Nossa equipe de analistas especializados, engenheiros, hackers de chap\u00e9u branco e cientistas de dados est\u00e1 enfrentando o tr\u00e1fego inv\u00e1lido sob todos os \u00e2ngulos para criar as solu\u00e7\u00f5es mais avan\u00e7adas do mercado. <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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O Laborat\u00f3rio de Amea\u00e7as<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nosso Laborat\u00f3rio de Amea\u00e7as conta com especialistas que identificam e impedem atividades fraudulentas. Trabalhamos com autoridades policiais e institui\u00e7\u00f5es acad\u00eamicas para analisar os fatores por tr\u00e1s da fraude na publicidade digital. Mais recentemente, nosso Laborat\u00f3rio de Amea\u00e7as colaborou com o Google para tirar do ar um aplicativo de VPN fraudulento. <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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LEIA MAIS<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CARREGAR MAIS<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Um parceiro de confian\u00e7a:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>N\u00e3o confie em listas de exclus\u00e3o para detectar e prevenir fraudes em an\u00fancios<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Fomos uma das primeiras empresas a receber o selo \u201cTAG Certified Against Fraud<\/a>\u201d<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Nossa tecnologia exclusiva passou por testes rigorosos para garantir que voc\u00ea obtenha os resultados mais precisos e eficazes<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Metodologia em camadas<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c9 essencial adotar uma abordagem em v\u00e1rias camadas para a detec\u00e7\u00e3o de fraudes. Estrat\u00e9gias de combate \u00e0 fraude pouco sofisticadas ou excessivamente cautelosas podem fazer com que voc\u00ea perca impress\u00f5es seguras e de alta qualidade. Temos orgulho de usar aprendizado de m\u00e1quina na nossa solu\u00e7\u00e3o contra fraudes em an\u00fancios, e nossos resultados, os melhores do mercado, comprovam isso. <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLEIA MAIS<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tCARREGAR MAIS<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Nosso True Machine Learning oferece a voc\u00ea:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Uma combina\u00e7\u00e3o \u00fanica de mitiga\u00e7\u00e3o determin\u00edstica de bots com t\u00e1ticas din\u00e2micas de aprendizado de m\u00e1quina<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Detec\u00e7\u00e3o precisa de fraudes para evitar a perda de oportunidades causada pelo bloqueio excessivo e perdas financeiras causadas pelo bloqueio insuficiente<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Taxas de bloqueio acumuladas mais altas, o que resulta em mais prote\u00e7\u00e3o e menos desperd\u00edcio com bots<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Abordagem dos Tr\u00eas Pilares<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Garanta a detec\u00e7\u00e3o de fraudes mais precisa poss\u00edvel com nossa abordagem baseada em tr\u00eas pilares. Nossa tecnologia de combate \u00e0 fraude se baseia em um conjunto de metodologias que, quando usadas em conjunto, detectam a amea\u00e7a em constante evolu\u00e7\u00e3o da fraude publicit\u00e1ria com uma precis\u00e3o incr\u00edvel. <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLEIA MAIS<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tCARREGAR MAIS<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Nossa abordagem baseada em tr\u00eas pilares inclui:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>An\u00e1lise comportamental e de rede: nossas mais de 10 bilh\u00f5es de impress\u00f5es di\u00e1rias oferecem uma vis\u00e3o geral da atividade dos bots<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>An\u00e1lise de navegadores e dispositivos: sinais em tempo real na chamada de an\u00fancio the<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Reconhecimento direcionado: an\u00e1lise de malware, desmontagem de software e a infiltra\u00e7\u00e3o em comunidades de hackers orientam a detec\u00e7\u00e3o e a identifica\u00e7\u00e3o de amea\u00e7as emergentes<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SOLU\u00c7\u00d5ES QUE GERAM RESULTADOS<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A IAS oferece solu\u00e7\u00f5es inovadoras e l\u00edderes do setor em publicidade digital, projetadas para gerar resultados excepcionais. D\u00e1 uma olhada no nosso portf\u00f3lio completo de produtos de medi\u00e7\u00e3o e otimiza\u00e7\u00e3o para saber como a IAS ajuda sua marca a se manter \u00e0 frente da concorr\u00eancia. <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tCARREGAR MAIS<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SOLU\u00c7\u00d5ES QUE GERAM RESULTADOS<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>MEDI\u00c7\u00c3O: Proteja sua marca e verifique o impacto das suas campanhas digitais com solu\u00e7\u00f5es de medi\u00e7\u00e3o aprimoradas, dispon\u00edveis para todos os formatos digitais e tipos de dispositivos<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>OTIMIZA\u00c7\u00c3O: Maximize o ROI da campanha com solu\u00e7\u00f5es de otimiza\u00e7\u00e3o que abrangem os investimentos em m\u00eddia nas redes sociais, CTV e program\u00e1tica<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>EDITORA: Aumente seu p\u00fablico e eleve sua receita com servi\u00e7os de monetiza\u00e7\u00e3o de an\u00fancios que impulsionam o crescimento da receita e proporcionam melhores experi\u00eancias de streaming<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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FA\u00c7A COM QUE SUA PRIMEIRA IMPRESS\u00c3O SEJA DE QUALIDADE<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O IAS Quality Impression\u2122 \u00e9 uma m\u00e9trica exclusiva, credenciada pelo MRC, que ajuda a garantir os padr\u00f5es de qualidade da m\u00eddia. Para ser considerada uma \u201cQuality Impression\u201d, um an\u00fancio digital precisa estar vis\u00edvel para uma pessoa real, em um ambiente adequado. Tudo isso na regi\u00e3o geogr\u00e1fica correta. O Quality Impressions\u2122 sempre exclui o tr\u00e1fego inv\u00e1lido.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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CREDENCIAMENTOS\u200b<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A IAS \u00e9 credenciada pelo Media Rating Council (MRC) para detec\u00e7\u00e3o e filtragem avan\u00e7adas de tr\u00e1fego inv\u00e1lido em computadores, na web m\u00f3vel e em aplicativos m\u00f3veis, bem como em ambientes de CTV, nos quais a IAS foi a primeira empresa de verifica\u00e7\u00e3o a receber esse credenciamento. Em 2024, a IAS alcan\u00e7ou o Status Platina do Trustworthy Accountability Group (TAG), que \u00e9 o maior reconhecimento do TAG e inclui as seguintes certifica\u00e7\u00f5es: Certificado contra Fraudes, Certificado de Transpar\u00eancia e Certificado de Seguran\u00e7a da Marca. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PERSPECTIVAS <\/span><\/span> ESPECIALIZADAS <\/span><\/span> DO <\/span><\/span> SETOR <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Conhe\u00e7a mais a fundo as solu\u00e7\u00f5es de ponta contra fraudes em an\u00fancios no IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tConhe\u00e7a nossas ideias inovadoras<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tThe current query has no posts. Please make sure you have published items matching your query.\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Respostas <\/span><\/span> r\u00e1pidas <\/span><\/span> para <\/span><\/span> campanhas <\/span><\/span> din\u00e2micas. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O seu sucesso \u00e9 o que nos motiva. Nossa Central de Ajuda global e nossa equipe de sucesso do cliente podem esclarecer rapidamente qualquer d\u00favida que voc\u00ea tenha sobre nossas solu\u00e7\u00f5es contra fraudes em an\u00fancios e nossos fluxos de trabalho, a qualquer momento. <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Perguntas <\/span><\/span> frequentes <\/span><\/span> sobre <\/span><\/span> fraude <\/span><\/span> publicit\u00e1ria <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A transpar\u00eancia \u00e9 fundamental para o sucesso das campanhas. Aproveite essas Perguntas Frequentes (FAQs) para descobrir o que voc\u00ea precisa saber sobre solu\u00e7\u00f5es contra fraudes em an\u00fancios que geram resultados. \n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tO que \u00e9 fraude publicit\u00e1ria e por que isso \u00e9 importante?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Fraude publicit\u00e1ria \u00e9 qualquer atividade deliberada que impe\u00e7a a exibi\u00e7\u00e3o correta de an\u00fancios para o p\u00fablico-alvo, no local pretendido. Refere-se a atividades maliciosas nas quais os anunciantes s\u00e3o cobrados por impress\u00f5es, cliques ou intera\u00e7\u00f5es falsas, muitas vezes geradas por bots ou fontes fraudulentas. A fraude publicit\u00e1ria desperdi\u00e7a or\u00e7amentos de publicidade, distorce as m\u00e9tricas de desempenho das campanhas e mina a confian\u00e7a na publicidade digital. <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tComo o IAS ajuda a prevenir fraudes em an\u00fancios?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

A IAS usa tecnologias avan\u00e7adas de detec\u00e7\u00e3o e preven\u00e7\u00e3o de fraudes, incluindo aprendizado de m\u00e1quina e algoritmos pr\u00f3prios, para identificar e bloquear impress\u00f5es e tr\u00e1fego fraudulentos. Ao garantir que as campanhas alcancem apenas usu\u00e1rios reais, a IAS ajuda a maximizar o retorno sobre o investimento e a manter a integridade da marca. <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tQue tipos de fraude publicit\u00e1ria o IAS detecta?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

A IAS detecta v\u00e1rios tipos de fraude publicit\u00e1ria, incluindo falsifica\u00e7\u00e3o de dom\u00ednios, tr\u00e1fego de bots, empilhamento de an\u00fancios, pixel stuffing, fraude de localiza\u00e7\u00e3o e muitos outros. Nossa tecnologia garante prote\u00e7\u00e3o abrangente contra esquemas de fraude, tanto os mais comuns quanto os mais sofisticados. <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tPor que os anunciantes deveriam priorizar a preven\u00e7\u00e3o da fraude publicit\u00e1ria?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

A preven\u00e7\u00e3o de fraudes publicit\u00e1rias protege o investimento em publicidade, garante relat\u00f3rios precisos e aumenta a efic\u00e1cia das campanhas. Resumindo: os bots n\u00e3o compram \u2014 e a prote\u00e7\u00e3o contra fraudes ajuda os anunciantes a evitar desperdi\u00e7ar um investimento valioso em tr\u00e1fego n\u00e3o humano, que n\u00e3o gera impacto. <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tComo os anunciantes conseguem diferenciar o tr\u00e1fego de pessoas do tr\u00e1fego de bots?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

O IAS usa modelos avan\u00e7ados de aprendizado de m\u00e1quina e an\u00e1lise comportamental para diferenciar entre o comportamento genu\u00edno dos usu\u00e1rios e a atividade de bots. Ao analisar padr\u00f5es em tempo real, garantimos uma detec\u00e7\u00e3o precisa de fraudes. <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tO IAS consegue proteger campanhas em todos os dispositivos e plataformas?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Sim, as solu\u00e7\u00f5es da IAS foram desenvolvidas para combater a fraude publicit\u00e1ria em todos os dispositivos, incluindo celulares, computadores, tablets e TVs conectadas (CTV), al\u00e9m de plataformas, como a web aberta e as redes sociais, garantindo uma prote\u00e7\u00e3o omnicanal consistente.<\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tA preven\u00e7\u00e3o de fraudes publicit\u00e1rias afeta o desempenho das campanhas?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Ao eliminar o tr\u00e1fego inv\u00e1lido e as exibi\u00e7\u00f5es fraudulentas, a preven\u00e7\u00e3o contra fraudes em an\u00fancios melhora o desempenho das campanhas. Isso garante que os or\u00e7amentos sejam direcionados a usu\u00e1rios reais, melhorando as taxas de engajamento e gerando resultados significativos. <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tComo \u00e9 que a IAS consegue se antecipar \u00e0s t\u00e1ticas de fraude publicit\u00e1ria que est\u00e3o sempre mudando?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

A IAS atualiza constantemente sua tecnologia e seus algoritmos de detec\u00e7\u00e3o de fraudes para lidar com novos esquemas fraudulentos. Al\u00e9m disso, a equipe de intelig\u00eancia contra fraudes da IAS, o Threat Lab, conta com especialistas que identificam e impedem atividades fraudulentas. <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Bloqueia mais bots e alcan\u00e7a mais pessoas Com a previs\u00e3o de que os gastos com publicidade digital cheguem a quase US$ 870 bilh\u00f5es globalmente at\u00e9 2027, o setor est\u00e1 mais focado do que nunca no combate \u00e0 fraude em publicidade…<\/p>\n","protected":false},"author":22,"featured_media":318674,"parent":318838,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-318865","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSolu\u00e7\u00f5es de prote\u00e7\u00e3o e detec\u00e7\u00e3o contra fraudes em publicidade | Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Proteja seus meios digitais contra fraudes e aumente a efici\u00eancia das suas campanhas com as solu\u00e7\u00f5es de detec\u00e7\u00e3o e prote\u00e7\u00e3o contra fraudes em an\u00fancios da Integral Ad Science.\" \/>\n<meta name=\"robots\" content=\"index, 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