{"id":318969,"date":"2023-06-07T08:16:30","date_gmt":"2023-06-07T08:16:30","guid":{"rendered":"https:\/\/integralads.com\/solutions-2\/mobile-in-app\/"},"modified":"2024-07-17T18:18:20","modified_gmt":"2024-07-17T18:18:20","slug":"mobile-in-app","status":"publish","type":"page","link":"https:\/\/integralads.com\/br\/solucoes\/mobile-in-app\/","title":{"rendered":"Mobile e In-App"},"content":{"rendered":"\t\t
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Seus clientes n\u00e3o param \u2013 siga junto com eles.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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N\u00e3o \u00e9 surpresa alguma que in-app mobile \u00e9 uma das \u00e1reas que mais cresce rapidamente na publicidade digital. N\u00e3o importa se os consumidores est\u00e3o assistindo a um v\u00eddeo, jogando ou lendo um artigo: a IAS oferece o mesmo n\u00edvel de precis\u00e3o e insights sobre a qualidade da m\u00eddia mobile que para desktop.<\/p>

D\u00ea os primeiros passos em uma estrat\u00e9gia de campanha mobile-first com nosso toolkit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nossas <\/span><\/span> solu\u00e7\u00f5es <\/span><\/span> mobile <\/span><\/span> incluem: <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tVIEWABILITY\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tLEIA MAS<\/span> <\/i><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBRAND SAFETY E BRAND SUITABILITY\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tFRAUDE EM AN\u00daNCIOS\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSEGMENTA\u00c7\u00c3O CONTEXTUAL\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Verifica\u00e7\u00e3o <\/span><\/span> \u2013 <\/span><\/span> onde <\/span><\/span> quer <\/span><\/span> que <\/span><\/span> sua <\/span><\/span> audi\u00eancia <\/span><\/span> esteja <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Os consumidores n\u00e3o param. Nossas solu\u00e7\u00f5es tamb\u00e9m n\u00e3o podem parar. A IAS oferece verifica\u00e7\u00e3o independente e de confian\u00e7a em escala em mobile e in-app.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tO consumidor m\u00e9dio gasta cerca de um ter\u00e7o do dia nos dispositivos m\u00f3veis\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tQuase 90% desse tempo \u00e9 passado em mobile apps\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tNos EUA, 8 a cada 10 an\u00fancios display em mobile s\u00e3o executados programaticamente\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Maximize <\/span><\/span> no <\/span><\/span> mobile <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Conquiste Quality Impressions\u2122 no ambiente mobile com segmentos program\u00e1ticos pr\u00e9-bid, nossa oferta completa de solu\u00e7\u00f5es de verifica\u00e7\u00e3o e solu\u00e7\u00f5es automatizadas para in-app mobile e web mobile.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Padroniza\u00e7\u00e3o e parcerias entre setores<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Somos membros fundadores do Open Measurement Working Group, que abarca o setor inteiro, em parceria com o IAB e o Google. A iniciativa OM SDK foi criada para padronizar a mensura\u00e7\u00e3o in-app e permitir recursos de verifica\u00e7\u00e3o como viewability \u2013 uma m\u00e9trica que, at\u00e9 ent\u00e3o, n\u00e3o era mensur\u00e1vel.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ler Mais<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOAD MORE<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Nosso hist\u00f3rico de padroniza\u00e7\u00e3o do setor:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Em 2016, a IAS repassou o c\u00f3digo-base usado para desenvolver a iniciativa Open Measurement SDK para o IAB<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Hoje, o OM SDK \u00e9 um padr\u00e3o amplamente aceito e comprovado do setor para mensura\u00e7\u00e3o de v\u00eddeo in-app e web<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Continuamos envolvidos de perto como membros do Open Measurement Working Group na atividade sem tr\u00e9guas para promover transpar\u00eancia e padroniza\u00e7\u00e3o em todo o setor<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Solu\u00e7\u00f5es in-app<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Os anunciantes tentam investir pesadamente em mobile, mas continuam a enfrentar dificuldades com mensura\u00e7\u00e3o e verifica\u00e7\u00e3o in-app. Nossas solu\u00e7\u00f5es abrem espa\u00e7o para os mist\u00e9rios do mobile, permitindo transpar\u00eancia, otimiza\u00e7\u00e3o e monetiza\u00e7\u00e3o dentro do espa\u00e7o de crescimento.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Com nossas solu\u00e7\u00f5es mobile e in-app, voc\u00ea recebe:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Abrangente cobertura em compras program\u00e1ticas in-app, com suporte pr\u00e9 e p\u00f3s-bid a viewability, brand safety e tr\u00e1fego inv\u00e1lido<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Solu\u00e7\u00e3o com tag \u00fanica compat\u00edvel com monitoramento e bloqueio para display e v\u00eddeo em web mobile e in-app mobile<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>M\u00e9tricas de impress\u00e3o visualiz\u00e1veis com certifica\u00e7\u00e3o do MRC, detec\u00e7\u00e3o e filtro de tr\u00e1fego inv\u00e1lido sofisticado e gera\u00e7\u00e3o de relat\u00f3rios personalizados<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Confira <\/span><\/span> insights <\/span><\/span> mais <\/span><\/span> profundos <\/span><\/span> acerca <\/span><\/span> das <\/span><\/span> solu\u00e7\u00f5es <\/span><\/span> mobile <\/span><\/span> no <\/span><\/span> IAS <\/span><\/span> Insider. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Get deeper insights into cutting-edge mobile solutions at the IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tExplore nossa lideran\u00e7a de ideias<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tRelat\u00f3rio de Qualidade de M\u00eddia: 20\u00aa Edi\u00e7\u00e3o\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
\r\n\t\t

Benchmarks<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\"2025\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\r\n\t\t\t\t\t
\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\r\n\t\t\t\r\n\t\t\t\tRelat\u00f3rio de Pulso da Ind\u00fastria para 2025\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Especialistas<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
\r\n\t\t\t
\r\n\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\t\t\t\t\"MQR\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\r\n\t\t\t\t\t
\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\r\n\t\t\t\r\n\t\t\t\tRelat\u00f3rio de Qualidade de M\u00eddia: 19a. Edi\u00e7\u00e3o\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
\r\n\t\t

Benchmarks<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Respostas <\/span><\/span> r\u00e1pidas <\/span><\/span> para <\/span><\/span> campanhas <\/span><\/span> din\u00e2micas. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Seu sucesso \u00e9 nossa motiva\u00e7\u00e3o. Nossa Central de Ajuda global e a equipe de customer success podem resolver sem demora qualquer pergunta que voc\u00ea venha a ter, a qualquer momento, sobre as solu\u00e7\u00f5es mobile e in-app.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\tSaiba Mais<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Seus clientes n\u00e3o param \u2013 siga junto com eles. N\u00e3o \u00e9 surpresa alguma que in-app mobile \u00e9 uma das \u00e1reas que mais cresce rapidamente na publicidade digital. N\u00e3o importa se os consumidores est\u00e3o assistindo a um v\u00eddeo, jogando ou lendo…<\/p>\n","protected":false},"author":1,"featured_media":318674,"parent":318838,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-318969","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIntegral Ad Science | Siga junto com sua audi\u00eancia no mobile<\/title>\n<meta name=\"description\" content=\"A Integral Ad Science (IAS) oferece verifica\u00e7\u00e3o independente e confi\u00e1vel em escala para display e v\u00eddeo em web mobile e in-app. Seus clientes n\u00e3o param \u2013 siga junto com eles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/solutions\/mobile-in-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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