{"id":318974,"date":"2023-06-06T09:49:51","date_gmt":"2023-06-06T09:49:51","guid":{"rendered":"https:\/\/integralads.com\/solutions-2\/viewability\/"},"modified":"2025-06-11T05:30:33","modified_gmt":"2025-06-11T05:30:33","slug":"viewability","status":"publish","type":"page","link":"https:\/\/integralads.com\/br\/solucoes\/viewability\/","title":{"rendered":"Viewability"},"content":{"rendered":"\t\t
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Se um an\u00fancio estiver fora de visualiza\u00e7\u00e3o, ele n\u00e3o poder\u00e1 atingir seu pleno potencial<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Para os an\u00fancios digitais gerarem impacto, eles precisam ser vistos \u2013 n\u00e3o s\u00f3 veiculados. No entanto, um ter\u00e7o dos an\u00fancios digitais passa despercebido pelos consumidores em certos ambientes. Garanta aos seus an\u00fancios a oportunidade de serem vistos por pessoas reais, onde quer que estejam.<\/p>

D\u00ea aos an\u00fancios o destaque de que precisam com nosso toolkit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nossas <\/span><\/span> solu\u00e7\u00f5es <\/span><\/span> de <\/span><\/span> viewability <\/span><\/span> abrangem <\/span><\/span> o <\/span><\/span> seguinte: <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A publicidade n\u00e3o \u00e9 efetiva se n\u00e3o for vista<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Os profissionais de marketing precisam impactar os consumidores nos lugares certos e no contexto certo. S\u00f3 que, antes de isso acontecer, os an\u00fancios precisam ter a oportunidade de serem visualizados. Mesmo depois de o an\u00fancio ser carregado, o ambiente ou a intera\u00e7\u00e3o do consumidor pode interferir na viewability. N\u00f3s garantimos que seus an\u00fancios recebam Quality Attention\u2122. Afinal de contas, sabemos que criar uma conex\u00e3o demora mais que um segundo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Viewability <\/span><\/span> ainda <\/span><\/span> \u00e9 <\/span><\/span> a <\/span><\/span> principal <\/span><\/span> preocupa\u00e7\u00e3o <\/span><\/span> para <\/span><\/span> profissionais <\/span><\/span> de <\/span><\/span> marketing <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tViewability continua sendo essencial para a garantia da qualidade da m\u00eddia. Conforme a publicidade digital ganha mais sofistica\u00e7\u00e3o, os compradores e vendedores de m\u00eddia querem n\u00e3o s\u00f3 comprovar a capacidade de gerar resultados, mas tamb\u00e9m fazer transa\u00e7\u00f5es com base na viewability \u2013 fazendo dela uma moeda personaliz\u00e1vel.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tdos an\u00fancios digitais passa despercebido pelos consumidores em determinados ambientes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Dos an\u00fancios display para desktop em todo o mundo foram exibidos no segundo semestre de 2022, de acordo com o padr\u00e3o MRC<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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<\/span>0<\/span>s<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M\u00e9dia global do time-in-view de an\u00fancios display para web mobile no segundo semestre de 2022<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A <\/span><\/span> certeza <\/span><\/span> de <\/span><\/span> que <\/span><\/span> suas <\/span><\/span> campanhas <\/span><\/span> ter\u00e3o <\/span><\/span> a <\/span><\/span> aten\u00e7\u00e3o <\/span><\/span> que <\/span><\/span> merecem <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quanto mais tempo seus an\u00fancios passarem na frente dos consumidores, maior a oportunidade de deixar uma impress\u00e3o. Acesse m\u00e9tricas de viewability e realoque o investimento para os formatos de an\u00fancio com melhor performance. Nossas solu\u00e7\u00f5es confi\u00e1veis de viewability abrangem compradores e vendedores para garantir efici\u00eancia e evitar perda de tempo na reconcilia\u00e7\u00e3o.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Viewability personalizado<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aplique sua pr\u00f3pria defini\u00e7\u00e3o de impress\u00e3o visualiz\u00e1vel \u00e0s suas campanhas. Configure seu pr\u00f3prio padr\u00e3o de viewability personalizado com mais flexibilidade, elevado grau de efici\u00eancia e a maior movimenta\u00e7\u00e3o do mercado. Decida quanto \u00e0 defini\u00e7\u00e3o de viewability certa para voc\u00ea.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Saiba Mais<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOAD MORE<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Com Custom Viewability, voc\u00ea recebe:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Personaliza\u00e7\u00f5es flex\u00edveis usando diversos par\u00e2metros al\u00e9m de m\u00eddia e tipo de dispositivo<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Autonomia para definir e personalizar m\u00e9tricas de viewability, alinhando-as com seus objetivos de neg\u00f3cios<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Processo de configura\u00e7\u00e3o pronto para efici\u00eancia operacional da sua equipe<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Mensura\u00e7\u00e3o livre de fraudes<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Impress\u00f5es fraudulentas n\u00e3o promovem a qualidade das suas campanhas nem do seu invent\u00e1rio. N\u00f3s combinamos metodologias de mensura\u00e7\u00e3o padr\u00e3o do setor com dectec\u00e7\u00e3o exclusiva de fraude em an\u00fancios para oferecer a voc\u00ea a cobertura mais sofisticada de viewability.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Com nossa mensura\u00e7\u00e3o livre de fraudes, voc\u00ea recebe:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Mensura\u00e7\u00e3o de viewability que exclui automaticamente impress\u00f5es fraudulentas<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Dados preditivos que permitem \u00e0s marcas segmentar pelos an\u00fancios mais visualiz\u00e1veis \u00e0 disposi\u00e7\u00e3o \u2013 tudo antes de sequer dar um bid<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Dados em tempo real via Integral Platform ou relat\u00f3rios automatizados enviados diretamente \u00e0 sua caixa de entrada<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Quality Attention\u2122<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nem todas as impress\u00f5es visualiz\u00e1veis s\u00e3o iguais. V\u00e1 al\u00e9m da mensura\u00e7\u00e3o bin\u00e1ria da viewability e acesse m\u00e9tricas de aten\u00e7\u00e3o baseadas em tempo com Quality Attention\u2122. Realoque seu investimento em m\u00eddia para posicionamentos que deixem uma impress\u00e3o duradoura.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Com Quality Attention\u2122, voc\u00ea recebe:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Acesso a m\u00e9tricas que mostram engajamento real da campanha em todo o mundo<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Aumento no ROI aliando exposi\u00e7\u00e3o da campanha e resultados comerciais<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>M\u00e9tricas de time-in-view para entender se seu investimento em m\u00eddia est\u00e1 gerando tempo de visualiza\u00e7\u00e3o total<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SOLU\u00c7\u00d5ES QUE GERAM RESULTADOS<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A IAS oferece solu\u00e7\u00f5es de publicidade digital inovadoras e l\u00edderes do setor desenhadas para gerar resultados superiores. Confira nosso pacote completo de produtos de medi\u00e7\u00e3o e otimiza\u00e7\u00e3o para saber como a IAS ajuda sua marca a ficar \u00e0 frente da concorr\u00eancia.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SOLUTIONS THAT DRIVE RESULTS<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>MEASUREMENT: Protect your brand and verify the impact of your digital campaigns with enriched measurement solutions available for all digital formats and device types<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>OPTIMIZATION: Maximize campaign ROI with optimization solutions that cover media investments across social, CTV, and programmatic<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>PUBLISHER: Grow your audience and boost yield with ad monetization services that power revenue growth and better streaming experiences<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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CONFIRA <\/span><\/span> INSIGHTS <\/span><\/span> MAIS <\/span><\/span> PROFUNDOS <\/span><\/span> SOBRE <\/span><\/span> SOLU\u00c7\u00d5ES <\/span><\/span> AVAN\u00c7ADAS <\/span><\/span> DE <\/span><\/span> VIEWABILITY <\/span><\/span> NO <\/span><\/span> IAS <\/span><\/span> INSIDER. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tExplore nossa lideran\u00e7a de ideias<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\"IAS\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tIAS Agent: Seu Assistente de IA que Descobre Insights Profundos Instantaneamente e Impulsiona a Performance\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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O<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\"Netflix-Viewability-Measurement\"\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tVerifique sua qualidade de m\u00eddia na Netflix\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Garanta<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tIAS leva qualidade de m\u00eddia para Netflix\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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A Netflix e a IAS est\u00e3o unindo for\u00e7as para fornecer transpar\u00eancia global l\u00edder do setor \u00e0 plataforma financiada por an\u00fancios altamente antecipada da Netflix.<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Respostas <\/span><\/span> r\u00e1pidas <\/span><\/span> para <\/span><\/span> campanhas <\/span><\/span> din\u00e2micas. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Seu sucesso \u00e9 nossa motiva\u00e7\u00e3o. Nossa Central de Ajuda global e a equipe de sucesso do cliente podem resolver sem demora qualquer pergunta que voc\u00ea venha a ter, a qualquer momento, sobre as solu\u00e7\u00f5es de viewability e fluxos de trabalho.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tSaiba Mais<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Se um an\u00fancio estiver fora de visualiza\u00e7\u00e3o, ele n\u00e3o poder\u00e1 atingir seu pleno potencial Para os an\u00fancios digitais gerarem impacto, eles precisam ser vistos \u2013 n\u00e3o s\u00f3 veiculados. No entanto, um ter\u00e7o dos an\u00fancios digitais passa despercebido pelos consumidores em…<\/p>\n","protected":false},"author":1,"featured_media":318674,"parent":318838,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-318974","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIntegral Ad Science | Garanta a viewability dos seus an\u00fancios<\/title>\n<meta name=\"description\" content=\"A Integral Ad Science (IAS) oferece uma solu\u00e7\u00e3o de viewability que verifica se seus an\u00fancios digitais podem ser vistos por consumidores em todos os dispositivos e telas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/solutions\/viewability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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