{"id":325555,"date":"2020-04-29T04:00:00","date_gmt":"2020-04-29T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/visibilidade-total-com-amino-payments\/"},"modified":"2023-09-27T11:49:49","modified_gmt":"2023-09-27T11:49:49","slug":"visibilidade-total-com-amino-payments","status":"publish","type":"post","link":"https:\/\/integralads.com\/br\/insider\/visibilidade-total-com-amino-payments\/","title":{"rendered":"Visibilidade Total com Amino Payments"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Agora, mais do que nunca, os profissionais de marketing buscam maneiras de garantir o m\u00e1ximo poss\u00edvel a efetividade e a efici\u00eancia da verba publicit\u00e1ria. Os anunciantes precisam otimizar suas campanhas em invent\u00e1rios com visibilidade, mas que tamb\u00e9m sejam seguros para a marca, livres de tr\u00e1fego inv\u00e1lido e que assegurem um \u00f3timo retorno.<\/p>\n<p>Para proporcionar maior transpar\u00eancia e garantir transa\u00e7\u00f5es eficientes de m\u00eddia de qualidade, a IAS firmou <strong>uma parceria exclusiva e in\u00e9dita<\/strong> no setor com a Amino Payments. A Amino fornece transpar\u00eancia total no caminho de supply program\u00e1tico, com <strong>relat\u00f3rios financeiros em n\u00edvel de impress\u00e3o em tempo real<\/strong>, para ajudar os profissionais de marketing a otimizarem seus gastos em m\u00eddia. Juntas, a IAS e a Amino oferecem aos profissionais de marketing acesso a um espectro completo de servi\u00e7os de verifica\u00e7\u00e3o e transpar\u00eancia financeira para <strong>visibilidade total<\/strong> em uma \u00fanica tag.<\/p>\n<p>Com a solu\u00e7\u00e3o <strong>Total Visibility<\/strong>, os anunciantes poder\u00e3o ver n\u00e3o apenas o percentual de verba de m\u00eddia desperdi\u00e7ada, mas tamb\u00e9m o impacto financeiro, permitindo-lhes otimizar as campanhas em rela\u00e7\u00e3o aos caminhos e aos publishers que entregam m\u00eddia de qualidade e com efici\u00eancia de custos. Usando uma \u00fanica tag, a Total Visibility fornece acesso ao custo das impress\u00f5es em v\u00eddeo que foram parcialmente vistas, mais vistas, completamente vistas ou n\u00e3o vistas de jeito nenhum. Os anunciantes poder\u00e3o ent\u00e3o refinar as configura\u00e7\u00f5es de verifica\u00e7\u00e3o para reduzir o desperd\u00edcio e utilizar melhor cada centavo investido.<\/p>\n<p>Em m\u00e9dia, os anunciantes que usam a solu\u00e7\u00e3o Total Visibility economizam de 10% a 15% de suas verbas, redirecionando fundos para m\u00eddias mais eficientes e efetivas. Por exemplo, a Nestl\u00e9 testemunhou um dom\u00ednio espec\u00edfico que estava sendo consistentemente sinalizado como n\u00e3o seguro em uma campanha ativa. Com o espectro completo de servi\u00e7os de verifica\u00e7\u00e3o e transpar\u00eancia financeira da solu\u00e7\u00e3o Total Visibility, a Nestl\u00e9 p\u00f4de ver que 3,77% das impress\u00f5es n\u00e3o seguras representavam 9,23% do investimento total da empresa em m\u00eddia. Seis horas ap\u00f3s essa descoberta, a Nestl\u00e9 bloqueou o dom\u00ednio, impedindo que sua verba fosse alocada em posicionamentos prejudiciais \u00e0 marca. O dinheiro atribu\u00eddo a invent\u00e1rio n\u00e3o seguro foi redirecionado para m\u00eddia segura.<\/p>\n<p>A parceria entre a IAS e a Amino confere aos anunciantes as ferramentas necess\u00e1rias para verificar a qualidade da m\u00eddia, quantificar o valor da m\u00eddia e otimizar a efici\u00eancia e o alcance das campanhas.<\/p>\n<p>Garanta m\u00e1xima transpar\u00eancia nas suas compras program\u00e1ticas com a AIS e a Amino, e n\u00e3o perca um centavo sequer.<\/p>\n<p>Para saber mais sobre a <strong>Total Visibility<\/strong>, baixe nossos recursos dispon\u00edveis.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os anunciantes precisam otimizar suas campanhas em invent\u00e1rios com visibilidade, mas que tamb\u00e9m sejam seguros para a marca, livres de tr\u00e1fego inv\u00e1lido e que assegurem um \u00f3timo retorno. Para proporcionar maior transpar\u00eancia e garantir transa\u00e7\u00f5es eficientes de m\u00eddia de qualidade, a IAS firmou uma parceria exclusiva e in\u00e9dita no setor com a Amino Payments.<\/p>\n","protected":false},"author":1,"featured_media":325556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[636,740,738],"tags":[637,638],"class_list":["post-325555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ficha-tecnica","category-guias-br","category-recursos-br","tag-ficha-tecnica","tag-guias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Visibilidade Total com Amino Payments - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/insider\/visibilidade-total-com-amino-payments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visibilidade Total com Amino Payments\" \/>\n<meta property=\"og:description\" content=\"Os anunciantes precisam otimizar suas campanhas em invent\u00e1rios com visibilidade, mas que tamb\u00e9m sejam seguros para a marca, livres de tr\u00e1fego inv\u00e1lido e que assegurem um \u00f3timo retorno. Para proporcionar maior transpar\u00eancia e garantir transa\u00e7\u00f5es eficientes de m\u00eddia de qualidade, a IAS firmou uma parceria exclusiva e in\u00e9dita no setor com a Amino Payments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/br\/insider\/visibilidade-total-com-amino-payments\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-29T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-27T11:49:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/IAS_Amino_835x525-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"679\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/visibilidade-total-com-amino-payments\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/visibilidade-total-com-amino-payments\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Visibilidade Total com Amino Payments\",\"datePublished\":\"2020-04-29T04:00:00+00:00\",\"dateModified\":\"2023-09-27T11:49:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/visibilidade-total-com-amino-payments\\\/\"},\"wordCount\":476,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/visibilidade-total-com-amino-payments\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/IAS_Amino_835x525-1.jpg\",\"keywords\":[\"Ficha T\u00e9cnica\",\"Guias\"],\"articleSection\":[\"Ficha T\u00e9cnica\",\"Guias\",\"Recursos\"],\"inLanguage\":\"br\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/visibilidade-total-com-amino-payments\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/visibilidade-total-com-amino-payments\\\/\",\"name\":\"Visibilidade Total com Amino Payments - 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