{"id":325558,"date":"2020-04-14T04:00:00","date_gmt":"2020-04-14T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\/"},"modified":"2023-09-27T11:50:57","modified_gmt":"2023-09-27T11:50:57","slug":"relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas","status":"publish","type":"post","link":"https:\/\/integralads.com\/br\/insider\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\/","title":{"rendered":"Relat\u00f3rio de Qualidade de M\u00eddia do 2\u00ba Semestre de 2019: Principais li\u00e7\u00f5es aprendidas"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Todos os dias, a Integral Ad Science mede mais de 1 trilh\u00e3o de m\u00e9tricas de m\u00eddia em todo o mundo, o que nos d\u00e1 a escala para observar em tempo real o desenvolvimento da qualidade de m\u00eddia. O <strong>Relat\u00f3rio de Qualidade de M\u00eddia do 2\u00ba semestre de 2019<\/strong>, feito pela IAS, usa esse banco de dados como um bar\u00f4metro do setor, usado por compradores e vendedores de an\u00fancios para comparar a qualidade das campanhas e do invent\u00e1rio.<\/p>\n<p>As taxas de viewability aumentaram em todos os formatos e ambientes no segundo semestre de 2019, alavancadas pelo invent\u00e1rio program\u00e1tico, que viu maiores margens de aumento que as vendas diretas de publishers, tanto globalmente quanto dentro de cada mercado.<br \/>\nEspecialistas do setor adotaram o time-in-view (tempo visualizado) como extens\u00e3o natural do kit de verifica\u00e7\u00e3o: o time-in-view em app mobile atingiu uma m\u00e9dia superior a 24 segundos em todo o mundo, maior do que da exibi\u00e7\u00e3o em desktop (22,8 s) e na web mobile (15,5 s).<br \/>\nAs taxas de fraude nas campanhas otimizadas contra fraudes em an\u00fancios permaneceram est\u00e1veis em todo o mundo, mudando no m\u00e1ximo dois d\u00e9cimos de ponto percentual ano a ano (YoY).<br \/>\nMelhorias globais na mitiga\u00e7\u00e3o de riscos da marca demonstram que o brand safety continua sendo prioridade para os compradores de an\u00fancios digitais: em compara\u00e7\u00e3o com o segundo semestre de 2018, os n\u00edveis m\u00e9dios de riscos da marca ca\u00edram quando comparados com a maioria dos benchmarks mundiais no segundo semestre de 2019.<\/p>\n<p>Como o conte\u00fado premium e o conte\u00fado gerado por usu\u00e1rios continuam a crescer em uma velocidade sem precedentes, o setor de publicidade digital vem priorizando a prote\u00e7\u00e3o e a verifica\u00e7\u00e3o da qualidade da m\u00eddia. A explos\u00e3o de conte\u00fados gera mais oportunidades de conex\u00e3o com consumidores, mas tamb\u00e9m cria outros desafios para os anunciantes: garantir que as campanhas sejam visualizadas por seres humanos, em ambientes adequados \u00e0 imagem e \u00e0 mensagem da marca. <strong>Baixe o Relat\u00f3rio de Qualidade de M\u00eddia do 2\u00ba Semestre de 2019<\/strong> para ganhar os insights certos e fazer o planejamento estrat\u00e9gico do ano pela frente.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todos os dias, a Integral Ad Science mede mais de 1 trilh\u00e3o de m\u00e9tricas de m\u00eddia em todo o mundo, o que nos d\u00e1 a escala para observar em tempo real o desenvolvimento da qualidade de m\u00eddia. O Relat\u00f3rio de Qualidade de M\u00eddia do 2\u00ba semestre de 2019, feito pela IAS, usa esse banco de dados como um bar\u00f4metro do setor, usado por compradores e vendedores de an\u00fancios para comparar a qualidade das campanhas e do invent\u00e1rio.<\/p>\n","protected":false},"author":1,"featured_media":325559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[741,743],"tags":[644,645],"class_list":["post-325558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-br","category-mqr-br","tag-pesquisas-e-relatorios","tag-qualidade-da-midia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Relat\u00f3rio de Qualidade de M\u00eddia do 2\u00ba Semestre de 2019: Principais li\u00e7\u00f5es aprendidas - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/insider\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relat\u00f3rio de Qualidade de M\u00eddia do 2\u00ba Semestre de 2019: Principais li\u00e7\u00f5es aprendidas\" \/>\n<meta property=\"og:description\" content=\"Todos os dias, a Integral Ad Science mede mais de 1 trilh\u00e3o de m\u00e9tricas de m\u00eddia em todo o mundo, o que nos d\u00e1 a escala para observar em tempo real o desenvolvimento da qualidade de m\u00eddia. O Relat\u00f3rio de Qualidade de M\u00eddia do 2\u00ba semestre de 2019, feito pela IAS, usa esse banco de dados como um bar\u00f4metro do setor, usado por compradores e vendedores de an\u00fancios para comparar a qualidade das campanhas e do invent\u00e1rio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/br\/insider\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-14T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-27T11:50:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/h2mqr.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"835\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Relat\u00f3rio de Qualidade de M\u00eddia do 2\u00ba Semestre de 2019: Principais li\u00e7\u00f5es aprendidas\",\"datePublished\":\"2020-04-14T04:00:00+00:00\",\"dateModified\":\"2023-09-27T11:50:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\\\/\"},\"wordCount\":379,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/h2mqr.jpg\",\"keywords\":[\"Pesquisas e relat\u00f3rios\",\"Qualidade da m\u00eddia\"],\"articleSection\":[\"Insights\",\"Relat\u00f3rio de Qualidade de M\u00eddia\"],\"inLanguage\":\"br\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\\\/\",\"name\":\"Relat\u00f3rio de Qualidade de M\u00eddia do 2\u00ba Semestre de 2019: Principais li\u00e7\u00f5es aprendidas - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/h2mqr.jpg\",\"datePublished\":\"2020-04-14T04:00:00+00:00\",\"dateModified\":\"2023-09-27T11:50:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\\\/#breadcrumb\"},\"inLanguage\":\"br\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"br\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/h2mqr.jpg\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/h2mqr.jpg\",\"width\":835,\"height\":525},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Relat\u00f3rio de Qualidade de M\u00eddia do 2\u00ba Semestre de 2019: Principais li\u00e7\u00f5es aprendidas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"br\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"br\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"br\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Relat\u00f3rio de Qualidade de M\u00eddia do 2\u00ba Semestre de 2019: Principais li\u00e7\u00f5es aprendidas - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/br\/insider\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\/","og_locale":"en_US","og_type":"article","og_title":"Relat\u00f3rio de Qualidade de M\u00eddia do 2\u00ba Semestre de 2019: Principais li\u00e7\u00f5es aprendidas","og_description":"Todos os dias, a Integral Ad Science mede mais de 1 trilh\u00e3o de m\u00e9tricas de m\u00eddia em todo o mundo, o que nos d\u00e1 a escala para observar em tempo real o desenvolvimento da qualidade de m\u00eddia. O Relat\u00f3rio de Qualidade de M\u00eddia do 2\u00ba semestre de 2019, feito pela IAS, usa esse banco de dados como um bar\u00f4metro do setor, usado por compradores e vendedores de an\u00fancios para comparar a qualidade das campanhas e do invent\u00e1rio.","og_url":"https:\/\/integralads.com\/br\/insider\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\/","og_site_name":"Integral Ad Science","article_published_time":"2020-04-14T04:00:00+00:00","article_modified_time":"2023-09-27T11:50:57+00:00","og_image":[{"width":835,"height":525,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/h2mqr.jpg","type":"image\/jpeg"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/br\/insider\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/br\/insider\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Relat\u00f3rio de Qualidade de M\u00eddia do 2\u00ba Semestre de 2019: Principais li\u00e7\u00f5es aprendidas","datePublished":"2020-04-14T04:00:00+00:00","dateModified":"2023-09-27T11:50:57+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/br\/insider\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\/"},"wordCount":379,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/br\/insider\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/h2mqr.jpg","keywords":["Pesquisas e relat\u00f3rios","Qualidade da m\u00eddia"],"articleSection":["Insights","Relat\u00f3rio de Qualidade de M\u00eddia"],"inLanguage":"br"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/br\/insider\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\/","url":"https:\/\/integralads.com\/br\/insider\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\/","name":"Relat\u00f3rio de Qualidade de M\u00eddia do 2\u00ba Semestre de 2019: Principais li\u00e7\u00f5es aprendidas - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/br\/insider\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/br\/insider\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/h2mqr.jpg","datePublished":"2020-04-14T04:00:00+00:00","dateModified":"2023-09-27T11:50:57+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/br\/insider\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\/#breadcrumb"},"inLanguage":"br","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/br\/insider\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\/"]}]},{"@type":"ImageObject","inLanguage":"br","@id":"https:\/\/integralads.com\/br\/insider\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/h2mqr.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/h2mqr.jpg","width":835,"height":525},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/br\/insider\/relatorio-de-qualidade-de-midia-do-2o-semestre-de-2019-principais-licoes-aprendidas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/br\/"},{"@type":"ListItem","position":2,"name":"Relat\u00f3rio de Qualidade de M\u00eddia do 2\u00ba Semestre de 2019: Principais li\u00e7\u00f5es aprendidas"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"br"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"br","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"br","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/br\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/br\/wp-json\/wp\/v2\/posts\/325558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/br\/wp-json\/wp\/v2\/comments?post=325558"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/br\/wp-json\/wp\/v2\/posts\/325558\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/br\/wp-json\/wp\/v2\/media\/325559"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/br\/wp-json\/wp\/v2\/media?parent=325558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/br\/wp-json\/wp\/v2\/categories?post=325558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/br\/wp-json\/wp\/v2\/tags?post=325558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}