{"id":325567,"date":"2020-03-24T04:00:00","date_gmt":"2020-03-24T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/a-guerra-do-streaming\/"},"modified":"2023-09-27T11:53:10","modified_gmt":"2023-09-27T11:53:10","slug":"a-guerra-do-streaming","status":"publish","type":"post","link":"https:\/\/integralads.com\/br\/insider\/a-guerra-do-streaming\/","title":{"rendered":"A Guerra do Streaming"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Todos j\u00e1 passamos por isso: s\u00e1bado \u00e0 noite, pipoca, petiscos e controle remoto nas m\u00e3os&#8230; E voc\u00ea n\u00e3o consegue decidir ao que assistir.<\/span><\/span><\/span><\/span><\/p>\n<p>O uso de servi\u00e7os de streaming como Netflix, s\u00e3o cada vez mais comuns, mas pode ser que voc\u00ea nem perceba que o ve\u00edculo onde voc\u00ea faz suas maratonas \u00e9 muito provavelmente uma TV conectada. No nosso recente estudo, a IAS descobriu que 87% dos consumidores brasileiros pesquisados t\u00eam acesso a uma TV conectada. Fica ainda mais interessante: 59% preferem usar a TV conectada para streaming.<\/p>\n<p>Mas com o n\u00famero de op\u00e7\u00f5es de assinatura crescendo, de que forma as pessoas continuar\u00e3o a consumir conte\u00fado? Perguntamos a 509 consumidores sobre o uso de TV conectada e prefer\u00eancias em meio \u00e0 Guerra do Streaming.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todos j\u00e1 passamos por isso: s\u00e1bado \u00e0 noite, pipoca, petiscos e controle remoto nas m\u00e3os&#8230; E voc\u00ea n\u00e3o consegue decidir ao que assistir.<\/p>\n","protected":false},"author":1,"featured_media":296008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[652,742,648,738,639],"tags":[],"class_list":["post-325567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-br","category-pesquisa-br","category-pesquisas-e-relatorios","category-recursos-br","category-topicos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Guerra do Streaming - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/insider\/a-guerra-do-streaming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guerra do Streaming\" \/>\n<meta property=\"og:description\" content=\"Todos j\u00e1 passamos por isso: s\u00e1bado \u00e0 noite, pipoca, petiscos e controle remoto nas m\u00e3os... 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