{"id":325569,"date":"2020-08-24T04:00:00","date_gmt":"2020-08-24T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/context-control-pacote-de-solucoes-da-ias-para-brand-safety-e-brand-suitability\/"},"modified":"2024-11-12T16:48:14","modified_gmt":"2024-11-12T16:48:14","slug":"context-control-pacote-de-solucoes-da-ias-para-brand-safety-e-brand-suitability","status":"publish","type":"post","link":"https:\/\/integralads.com\/br\/insider\/context-control-pacote-de-solucoes-da-ias-para-brand-safety-e-brand-suitability\/","title":{"rendered":"Context Control: Pacote de Solu\u00e7\u00f5es da IAS para Brand Safety e Brand Suitability"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">No atual cen\u00e1rio da publicidade, as marcas buscam solu\u00e7\u00f5es al\u00e9m das tradicionais ferramentas bin\u00e1rias de brand safety. A IAS tem o prazer de anunciar o Context Control, nosso pacote de <a href=\"\/br\/solucoes\/brand-safety-suitability\/\">solu\u00e7\u00f5es para Brand Safety &amp; Suitability<\/a>. Nossa tecnologia avan\u00e7a a passos largos, oferecendo controle, precis\u00e3o e escala sem precedentes na classifica\u00e7\u00e3o de conte\u00fados. Controlar onde a mensagem da marca aparece \u00e9 o primeiro passo para criar conex\u00f5es duradouras com as audi\u00eancias. Com uma ampla oferta de estrat\u00e9gias espec\u00edficas para marcas, o pacote Context Control \u00e9 perfeito para controlar conte\u00fado relevante.<\/span><\/span><\/span><\/span><\/p>\n<h2><b>Com o Context Control, os anunciantes podem esperar:<\/b><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">An\u00e1lises em n\u00edvel de p\u00e1gina usando machine learning e tecnologia sem\u00e2ntica patenteada para precis\u00e3o e acur\u00e1cia<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Controle proativo de ponta a ponta com filtragem pr\u00e9-bid e bloqueio p\u00f3s-bid de conte\u00fado que n\u00e3o se enquadra no guia de marca<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Cobertura global abrangente em mais de 40 idiomas e diferentes canais e formatos<\/span><\/li>\n<\/ul>\n<p>Conex\u00f5es significativas com os consumidores s\u00e3o mais prov\u00e1veis quando o an\u00fancio \u00e9 relevante ao conte\u00fado adjacente. Em uma pesquisa realizada pela IAS, <a href=\"\/latam\/insider\/efecto-domino\/\"><strong>77% de los consumidores<\/strong><\/a>\u00a0consideraram as marcas respons\u00e1veis pelo conte\u00fado que aparece pr\u00f3ximo aos an\u00fancios. Em outras palavras, os consumidores esperam que as marcas anunciem em ambientes relevantes e apropriados. Parceiros de verifica\u00e7\u00e3o, como a IAS, oferecem solu\u00e7\u00f5es para ajudar as marcas a controlar o posicionamento de suas mensagens. De acordo com uma avalia\u00e7\u00e3o independente da Ozone, a tecnologia sem\u00e2ntica patenteada da IAS comprovou ser 42% mais precisa que a do concorrente mais pr\u00f3ximo. Com tecnologia de an\u00e1lise de sentimentos e classifica\u00e7\u00e3o emocional, somente a IAS pode detectar a real inten\u00e7\u00e3o do autor.<\/p>\n<p><em>\u201cOs profissionais de marketing est\u00e3o constantemente engajados em uma competi\u00e7\u00e3o de soma zero para encontrar as impress\u00f5es de melhor qualidade e efic\u00e1cia\u201d, comenta Tony Marlow, CMO da IAS. \u201cO Context Control da IAS muda tudo para aqueles anunciantes que querem uma margem competitiva significativa mostrando todo o poder do contexto para a publicidade.\u201d<\/em><\/p>\n<p><a href=\"https:\/\/integralads.com\/br\/solucoes\/segmentacao-contextual\/\">Saiba mais<\/a> <span style=\"font-weight: 400;\">sobre o Context Control.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No atual cen\u00e1rio da publicidade, as marcas buscam solu\u00e7\u00f5es al\u00e9m das tradicionais ferramentas bin\u00e1rias de brand safety. A IAS tem o prazer de anunciar o Context Control, nosso pacote de solu\u00e7\u00f5es para Brand Safety &#038; Suitability. Nossa tecnologia avan\u00e7a a passos largos, oferecendo controle, precis\u00e3o e escala sem precedentes na classifica\u00e7\u00e3o de conte\u00fados.<\/p>\n","protected":false},"author":22,"featured_media":293771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[640,666,738,639],"tags":[655],"class_list":["post-325569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-brand-suitability-br","category-overview-da-solucao-z-retire-br","category-recursos-br","category-topicos","tag-overview-da-solucao"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Context Control: Pacote de Solu\u00e7\u00f5es da IAS para Brand Safety e Brand Suitability - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/insider\/context-control-pacote-de-solucoes-da-ias-para-brand-safety-e-brand-suitability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Context Control: Pacote de Solu\u00e7\u00f5es da IAS para Brand Safety e Brand Suitability\" \/>\n<meta property=\"og:description\" content=\"No atual cen\u00e1rio da publicidade, as marcas buscam solu\u00e7\u00f5es al\u00e9m das tradicionais ferramentas bin\u00e1rias de brand safety. A IAS tem o prazer de anunciar o Context Control, nosso pacote de solu\u00e7\u00f5es para Brand Safety &amp; Suitability. Nossa tecnologia avan\u00e7a a passos largos, oferecendo controle, precis\u00e3o e escala sem precedentes na classifica\u00e7\u00e3o de conte\u00fados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/br\/insider\/context-control-pacote-de-solucoes-da-ias-para-brand-safety-e-brand-suitability\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-24T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-12T16:48:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/holiday-shopping-digital-insider-02-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/context-control-pacote-de-solucoes-da-ias-para-brand-safety-e-brand-suitability\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/context-control-pacote-de-solucoes-da-ias-para-brand-safety-e-brand-suitability\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Context Control: Pacote de Solu\u00e7\u00f5es da IAS para Brand Safety e Brand Suitability\",\"datePublished\":\"2020-08-24T04:00:00+00:00\",\"dateModified\":\"2024-11-12T16:48:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/context-control-pacote-de-solucoes-da-ias-para-brand-safety-e-brand-suitability\\\/\"},\"wordCount\":376,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/context-control-pacote-de-solucoes-da-ias-para-brand-safety-e-brand-suitability\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/holiday-shopping-digital-insider-02-1-1.png\",\"keywords\":[\"Overview da Solu\u00e7\u00e3o\"],\"articleSection\":[\"Brand safety e brand suitability\",\"Overview da Solu\u00e7\u00e3o\",\"Recursos\",\"T\u00f3picos\"],\"inLanguage\":\"br\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/context-control-pacote-de-solucoes-da-ias-para-brand-safety-e-brand-suitability\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/context-control-pacote-de-solucoes-da-ias-para-brand-safety-e-brand-suitability\\\/\",\"name\":\"Context Control: Pacote de Solu\u00e7\u00f5es da IAS para Brand Safety e Brand Suitability - 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