{"id":325930,"date":"2020-05-12T04:00:00","date_gmt":"2020-05-12T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/como-garantir-o-posicionamento-adequado-da-marca-para-videos-in-stream-com-a-solucao-facebook-content-allow-lists\/"},"modified":"2023-09-27T11:49:00","modified_gmt":"2023-09-27T11:49:00","slug":"como-garantir-o-posicionamento-adequado-da-marca-para-videos-in-stream-com-a-solucao-facebook-content-allow-lists","status":"publish","type":"post","link":"https:\/\/integralads.com\/br\/insider\/como-garantir-o-posicionamento-adequado-da-marca-para-videos-in-stream-com-a-solucao-facebook-content-allow-lists\/","title":{"rendered":"Facebook Content Allow Lists"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">Profissionais de marketing atentos reconhecem que algumas p\u00e1ginas da web s\u00e3o mais adequadas que outras para a marca. Pode-se dizer que a import\u00e2ncia do brand suitability (ambiente ideal para a marca) nunca foi t\u00e3o grande, j\u00e1 que as recomenda\u00e7\u00f5es para ficar em casa v\u00eam impulsionando a atividade online. Houve um aumento, em particular, no uso das m\u00eddias sociais, criando mais oportunidades para os an\u00fancios alcan\u00e7arem os consumidores nos lugares certos. Para voc\u00ea aproveitar o momento, a IAS firmou uma parceria com o Facebook e chega agora para anunciar a nova <strong>solu\u00e7\u00e3o Facebook Content Allow List<\/strong> para v\u00eddeos in-stream.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os an\u00fancios em v\u00eddeo in-stream do Facebook permitem que os profissionais de marketing posicionem an\u00fancios antes, durante e depois de conte\u00fado em v\u00eddeo direcionado por publishers. Com <\/span><b>mais de 70% de impress\u00f5es de an\u00fancios in-stream visualizadas at\u00e9 o final<\/b><span style=\"font-weight: 400;\">, essas campanhas do Facebook atuam como catalisadores para conex\u00f5es com o consumidor atrav\u00e9s de mais tempo de visualiza\u00e7\u00e3o. A solu\u00e7\u00e3o compila uma lista de conte\u00fado permitido para que os profissionais de marketing veiculem an\u00fancios em v\u00eddeos in-stream verificados para despertar o interesse dos usu\u00e1rios e gerar potencial engajamento em um ambiente adequado \u00e0 marca. Os anunciantes ganham com uma solu\u00e7\u00e3o atualizada dinamicamente e que proporciona um controle de brand suitability repleto de nuances, para ajudar a minimizar o risco de impactos negativos sobre as campanhas nas m\u00eddias sociais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As listas de permiss\u00e3o de conte\u00fado, combinadas com a solu\u00e7\u00e3o Block Lists da IAS, d\u00e3o aos anunciantes uma cobertura abrangente no Facebook Audience Network, nos Instant Articles e em v\u00eddeos in-stream. Assim, os an\u00fancios s\u00f3 s\u00e3o vistos em ambientes de alta qualidade, que atendem aos requisitos de brand safety.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como atualmente o n\u00famero de pessoas online \u00e9 maior, \u00e9 essencial garantir que suas campanhas sejam exibidas ao lado de conte\u00fado adequado \u00e0 sua marca. <\/span><span style=\"font-weight: 400;\">A IAS est\u00e1 aqui para ajudar a proteger as marcas<\/span><span style=\"font-weight: 400;\"> (e o investimento em m\u00eddia) contra riscos desnecess\u00e1rios. Juntos, a IAS e o Facebook se comprometem em fornecer a voc\u00ea solu\u00e7\u00f5es de <\/span><a href=\"\/br\/solucoes\/brand-safety-suitability\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">brand safety e brand suitability<\/span><\/a><span style=\"font-weight: 400;\"> que protegem seus investimentos em m\u00eddia e fazem a marca crescer em um ambiente adequado.<\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Profissionais de marketing atentos reconhecem que algumas p\u00e1ginas da web s\u00e3o mais adequadas que outras para a marca. Pode-se dizer que a import\u00e2ncia do brand suitability (ambiente ideal para a marca) nunca foi t\u00e3o grande, j\u00e1 que as recomenda\u00e7\u00f5es para&#8230;<\/p>\n","protected":false},"author":22,"featured_media":295901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[640,666,653,738,639],"tags":[],"class_list":["post-325930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-brand-suitability-br","category-overview-da-solucao-z-retire-br","category-plataformas-proprietarias-br","category-recursos-br","category-topicos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Facebook Content Allow Lists - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/insider\/como-garantir-o-posicionamento-adequado-da-marca-para-videos-in-stream-com-a-solucao-facebook-content-allow-lists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Content Allow Lists\" \/>\n<meta property=\"og:description\" content=\"Profissionais de marketing atentos reconhecem que algumas p\u00e1ginas da web s\u00e3o mais adequadas que outras para a marca. Pode-se dizer que a import\u00e2ncia do brand suitability (ambiente ideal para a marca) nunca foi t\u00e3o grande, j\u00e1 que as recomenda\u00e7\u00f5es para...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/br\/insider\/como-garantir-o-posicionamento-adequado-da-marca-para-videos-in-stream-com-a-solucao-facebook-content-allow-lists\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Integralads\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-12T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-27T11:49:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/insider-image-template-02-760x478-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/como-garantir-o-posicionamento-adequado-da-marca-para-videos-in-stream-com-a-solucao-facebook-content-allow-lists\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/como-garantir-o-posicionamento-adequado-da-marca-para-videos-in-stream-com-a-solucao-facebook-content-allow-lists\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Facebook Content Allow Lists\",\"datePublished\":\"2020-05-12T04:00:00+00:00\",\"dateModified\":\"2023-09-27T11:49:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/como-garantir-o-posicionamento-adequado-da-marca-para-videos-in-stream-com-a-solucao-facebook-content-allow-lists\\\/\"},\"wordCount\":391,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/como-garantir-o-posicionamento-adequado-da-marca-para-videos-in-stream-com-a-solucao-facebook-content-allow-lists\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/insider-image-template-02-760x478-2.png\",\"articleSection\":[\"Brand safety e brand suitability\",\"Overview da Solu\u00e7\u00e3o\",\"Plataformas propriet\u00e1rias\",\"Recursos\",\"T\u00f3picos\"],\"inLanguage\":\"br\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/como-garantir-o-posicionamento-adequado-da-marca-para-videos-in-stream-com-a-solucao-facebook-content-allow-lists\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/como-garantir-o-posicionamento-adequado-da-marca-para-videos-in-stream-com-a-solucao-facebook-content-allow-lists\\\/\",\"name\":\"Facebook Content Allow Lists - 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