{"id":325934,"date":"2020-08-19T04:00:00","date_gmt":"2020-08-19T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/viewability-e-trafego-invalido-no-pinterest\/"},"modified":"2023-09-27T11:48:31","modified_gmt":"2023-09-27T11:48:31","slug":"viewability-e-trafego-invalido-no-pinterest","status":"publish","type":"post","link":"https:\/\/integralads.com\/br\/insider\/viewability-e-trafego-invalido-no-pinterest\/","title":{"rendered":"Viewability e Tr\u00e1fego Inv\u00e1lido no Pinterest"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Em \u00e9poca de distanciamento social e quarentena, o Pinterest permite que os usu\u00e1rios deixem a criatividade voar, abrindo possibilidades nunca antes contempladas. Servindo de palco de inspira\u00e7\u00e3o para consumidores, a plataforma apresenta \u00e0s marcas \u00f3timas oportunidades em um territ\u00f3rio inexplorado. E considerando que 82% dos usu\u00e1rios acessam o aplicativo mobile, \u00e9 fundamental ter relat\u00f3rios atualizados para uma campanha de sucesso no Pinterest. Juntos, a IAS e o Pinterest d\u00e3o \u00e0s marcas a transpar\u00eancia e a confian\u00e7a necess\u00e1rias para de fato alcan\u00e7arem os consumidores. Hoje, a IAS lan\u00e7ou uma nova solu\u00e7\u00e3o para dar aos clientes a possibilidade de medir Viewability e Tr\u00e1fego Inv\u00e1lido (IVT) no Pinterest.<\/p>\n<p>Com mais de 416 milh\u00f5es de usu\u00e1rios ativos todos os meses e bilh\u00f5es de pesquisas a cada m\u00eas, os profissionais de marketing t\u00eam a oportunidade de impactar milh\u00f5es de consumidores enquanto buscam ativamente inspira\u00e7\u00e3o. Nossa nova solu\u00e7\u00e3o oferece acesso a relat\u00f3rios atualizados diariamente de Viewability e Tr\u00e1fego Inv\u00e1lido para campanhas in-app mobile.<\/p>\n<p>Com essa nova integra\u00e7\u00e3o, os anunciantes agora ter\u00e3o acesso a:<\/p>\n<ul>\n<li>Monitoramento e relat\u00f3rios de Viewability e Tr\u00e1fego Inv\u00e1lido de pins e v\u00eddeos promovidos com rela\u00e7\u00e3o ao invent\u00e1rio in-app mobile<\/li>\n<li>Relat\u00f3rios independentes e de terceiros pela IAS<\/li>\n<li>Mensura\u00e7\u00e3o global para uma vis\u00e3o abrangente em todas as campanhas no Pinterest<\/li>\n<\/ul>\n<p>Marcas que criam fortes conex\u00f5es emocionais com a audi\u00eancia ganham uma base de f\u00e3s leais e esperam engajamento positivo. A ag\u00eancia de relacionamentos com marcas <a href=\"https:\/\/mblm.com\/lab\/industries\/?region=1&amp;yr=2020&amp;industry=10\">MBLM reported<\/a> colocou o Pinterest no topo da lista de aplicativos e plataformas sociais de 2020. Ganhar acesso aos milh\u00f5es de consumidores engajados e ativos no Pinterest \u00e9 fundamental para as marcas fazerem esse tipo de conex\u00e3o. O ad spend digital continua a aumentar, seguido de perto pela concorr\u00eancia por aten\u00e7\u00e3o dos usu\u00e1rios. A IAS e o Pinterest geram relat\u00f3rios inovadores e atualizados para que as marcas engajem com criatividade os consumidores.<\/p>\n<p><strong>Quer saber mais? Baixe o overview da solu\u00e7\u00e3o de Viewability e IVT da IAS + Pinterest.<\/strong><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com mais de 416 milh\u00f5es de usu\u00e1rios ativos todos os meses e bilh\u00f5es de pesquisas a cada m\u00eas, os profissionais de marketing t\u00eam a oportunidade de impactar milh\u00f5es de consumidores enquanto buscam ativamente inspira\u00e7\u00e3o. Nossa nova solu\u00e7\u00e3o oferece acesso a relat\u00f3rios atualizados diariamente de Viewability e Tr\u00e1fego Inv\u00e1lido para campanhas in-app mobile.<\/p>\n","protected":false},"author":1,"featured_media":293761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[646,666,653,738,639,657],"tags":[649,656,658,659],"class_list":["post-325934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fraude-anuncios","category-overview-da-solucao-z-retire-br","category-plataformas-proprietarias-br","category-recursos-br","category-topicos","category-viewability-br","tag-fraude-publicitaria","tag-socialprimary-category","tag-trafego-invalido","tag-visibilidade"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Viewability e Tr\u00e1fego Inv\u00e1lido no Pinterest - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/insider\/viewability-e-trafego-invalido-no-pinterest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viewability e Tr\u00e1fego Inv\u00e1lido no Pinterest\" \/>\n<meta property=\"og:description\" content=\"Com mais de 416 milh\u00f5es de usu\u00e1rios ativos todos os meses e bilh\u00f5es de pesquisas a cada m\u00eas, os profissionais de marketing t\u00eam a oportunidade de impactar milh\u00f5es de consumidores enquanto buscam ativamente inspira\u00e7\u00e3o. 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